Becoming the Bard: Weaving a Narrative for Your Brand
Throughout all of history, humanity has been enamored with storytelling. From the sprawling epics of heroes told around a fire ...
Making an Infographic Out of This World
Humans are visual creatures. We organize our thoughts into lists, bullet points, drawings and formats, act them out, or even ...
Slaying Dragons with Video Testimonials
Why do we enjoy shows like The Office and Parks & Recreation so much? They're both hilarious comedies, obviously. But ...
How To Write Design-Conscious Web Copy
Professional graphic designers in digital marketing think differently from the mainstream crowd. It’s palpable. You only need to glance at ...
How to Control Website Typography Using the CSS Font Editor
One question you may find yourself asking is, "Why does font matter?" Does the way that words appear on your ...
Design Richer CSS Gradients
Have you ever created a CSS gradient in your graphic design, or are you unsure of what precisely a CSS ...
Support Dark Mode with .SVG Favicons
Design details are a critical element in your website’s performance. With the constant changes in technology and user interface settings, ...
The Importance of Multi-Purpose Logos
When you think of any well-known company, you immediately imagine that company's logo. For example, when you think of McDonald's, ...
10 UX / UI Tools for Web Designers
When it comes to website design, there is always room to grow and learn. New tools are released rapidly, and ...
Optimize Website Images to Improve Performance, Search Ranking
The Google Page Experience Algorithm [1] update launches this June, and with it, we will see the Core Web Vitals ...
Web Animations that Perform: Tips for High Frame Rate Animations
This month marks the end of life for Adobe Flash, a tool that web designers used to create animations long ...
Pantone Keeps it Classic with 2020 Color of the Year
[photo: Pantone] The Pantone Color Institute rang in the new year by declaring the Color of the Year for 2020 ...
Introducing: Creator Studio!
There’s a new tool that just released today (8/14/19) that may change the way that creators, businesses, brands, and influencers ...
Icon Vs Logo : Understanding the Difference
Sometimes there’s a bit of confusion about the difference between an icon, emblem, wordmark, and logo, and why it’s so important ...
Stop Abusing Your Logo…It’s not nice!
Your logo is not your brand, nor is it your identity. Your brand’s identity is how you’re perceived in the world ...
