Video Production

Storytelling at Its Finest

Videos make your brand come alive! Our video team focuses on telling stories that compel and move your target audience to action, create credibility, and inspire. These videos position your brand as an authority and immediately impress.

Rock Paper Simple has a full video production team in-house and a fully equipped 1,250 sq. ft. studio and equipment including cameras, lighting, sound gear, drones, underwater systems, fly-lines, and more.

Our team has done everything from testimonial and overview marketing videos to in-flight commercial airline videos to full-length documentaries. Check out our video production portfolio to see some of these projects!

We produce these videos by first understanding your brand and the goals for each video and moving through a series of stages, each crucial in creating a compelling video.

We believe that these videos require a strong initial concept through the pre-production process before entering production. The final touches are applied in the post-production through editing, animation, and doubling down on the small things that bring everything together for a powerful and impressive finished video.

Discovery Phase

Right Fit Conversation – First, we determine if there’s a good fit (in both capability and culture) and begin gathering information to build a strategy.

Strategic Planning – We meet, resulting in a strategic plan that includes business goals, brand objectives, proposed projects, and ongoing services.

Formal Proposal – Our proposal is based on aligning business goals and marketing objectives and clear project and recurring deliverables. It contains options for setup, ongoing services as well as one-off projects.


Planning and Creative Time!

We spend more time in this stage than most because we believe the more specific and direct we get here, the more likely your video will be effective and impressive. We work with you to refine the concept and plan the shoot before we even go near the set! The planning and creative time in our pre-production process allow us to create the best possible video for your brand, including:

  • Conceptualization
  • Creative brainstorming
  • Storyboarding
  • Scripting and copywriting
  • Location scouting
  • Talent casting
  • Logistical and production management
Video team member staging lights and video equipment
Video Crew filmng talent on the set of a video production


Lights, Camera, Action!

Since we have an in-house video team based in our Melbourne, Florida office, our team handles everything when production time rolls around. With the thorough planning in place, we come on set with the best-suited team members and equipment needed for the shoot to be successful! Some of the equipment we have includes:

  • 20-foot camera crane
  • Drone and aerial shooting
  • Underwater camera packages
  • Multiple 4k camera systems
  • Flyline cable cam system
  • Full sound production kit for all locations — includes lavs, shotgun, digital multi recorder, boom, and much more
  • Day/night lighting systems and rigs
  • Action gimbals and stabilizers
  • Timelapse and hyper-lapse cinematography
  • Studio and location shooting
  • Cinemagraphs
  • Electronic sliders
  • 360-degree video

Post Production

That’s a Wrap!

A complete shoot means we have raw footage, but the real magic happens in the post-production process! We provide editing, color correction, animation, graphics, music, voiceovers, and so much more to bring your story to life.

  • On-site and off-site editing
  • Color correction and color grading
  • Animation
  • Motion graphics
  • Logo animations
  • Music licensing
  • Voiceover
  • Custom edits for top social media platforms
Shot of video editing in action

Ready to Get Started?

Our video production team works closely with your Client Success Manager to ensure that the messaging and branding align with your marketing goals. We create videos for all sorts of applications, including business overview videos, website banners, digital ads, TV commercials, live event coverage, live-streamed events, and so much more!

Our talented video team is award-winning on a local and regional level. When you work with our team, you can trust us to create an engaging video that gets results. If you’re looking for video production in Melbourne, Florida, please contact us today to book a Right Fit Conversation and determine what effective video production can do for your business.

Video Project Examples

Featured Campaign: Space Coast Staycation

Our campaign for the Space Coast Staycation was designed around encouraging our community to engage safely with our local businesses as COVID pressure was beginning to lighten.

This campaign was actually started, paused and restarted at once point due to COVID fluctuations. It contained design, social, influencer, web and video components.

Additional Videos From Campaign

Featured Campaign: Brevard Public Schools

Our video campaign for Brevard Public Schools included 14 videos featuring various schools as well as an overview video covering the entire message of the campaign.

The objective was to reengage with Brevard’s parents and ensure kids returned to school. This campaign won an Addy at the recent American Advertising Awards in February.

Additional Videos From Campaign

EDC – Your Giant Leap

Melbourne Police Department – Recruitment

Sentry View – Overview

JA Business Hall of Fame – Event Overview

Some of our favorite work!