Behind every business and organization, there is a "Why." Something bigger than the product or service makes them tick and drives everything else they do. We engage with teams in a comprehensive workshop, draw out the core elements behind the brand, and compile a final deliverable that includes Vision, Mission, Core Values, Value Statements, Brand Promise, and Brand Personality.
How you tell the story makes all the difference in how your audience remembers that story. Defining how your organization presents this story creates alignment and consistency in all of your brand messaging. This pillar begins with a workshop and includes a deliverable that will guide the content and words used in all of your marketing, ensuring the right story is being told again and again.
This is the part where the brand begins to come alive in a way that you can visualize, literally! All the foundational and messaging pieces come together through digital and printed assets such as the logo, collateral, and a final brand book. This pillar includes creating and choosing brand colors, typography, branded photos and graphics, and a visual summary.