Branding Services

Developing a Winning Brand Identity

Your Brand. Your Identity.

Everything you do with your marketing flows from your brand identity. Purposeful and effective marketing that is consistent and impactful has to be well defined first. Establishing the essentials of your brand means everything else you do has more clarity, effectiveness, and the ability to be remembered.

Great brand identity is on purpose, cements your legacy among the fiercest competition, and lays the foundations of a thriving work culture.

Head over to our branding portfolio to see our past branding projects.

The Brand Pillars

Our branding process consists of three main areas that we call the Brand Pillars. These are Foundation, Messaging, and Visuals. They form the backbone of a well-defined brand and create clarity and consistency that makes your brand stand out.

Foundation Pillar
Foundation
Pillar

Behind every business and organization, there is a "Why." Something bigger than the product or service makes them tick and drives everything else they do. We engage with teams in a comprehensive workshop, draw out the core elements behind the brand, and compile a final deliverable that includes Vision, Mission, Core Values, Value Statements, Brand Promise, and Brand Personality.
Messaging
Pillar

How you tell the story makes all the difference in how your audience remembers that story. Defining how your organization presents this story creates alignment and consistency in all of your brand messaging. This pillar begins with a workshop and includes a deliverable that will guide the content and words used in all of your marketing, ensuring the right story is being told again and again.
Visual
Pillar

This is the part where the brand begins to come alive in a way that you can visualize, literally! All the foundational and messaging pieces come together through digital and printed assets such as the logo, collateral, and a final brand book. This pillar includes creating and choosing brand colors, typography, branded photos and graphics, and a visual summary.
Messaging Pillar
Visuals Pillar

Foundation Pillar

Behind every business and organization, there is a “Why.” Something bigger than the product or service makes them tick and drives everything else they do. We engage with teams in a comprehensive workshop, draw out the core elements behind the brand, and compile a final deliverable that includes Vision, Mission, Core Values, Value Statements, Brand Promise, and Brand Personality.

Messaging Pillar

How you tell the story makes all the difference in how your audience remembers that story. Defining how your organization presents this story creates alignment and consistency in all of your brand messaging. This pillar begins with a workshop and includes a deliverable that will guide the content and words used in all of your marketing, ensuring the right story is being told again and again.

Visuals Pillar

This is the part where the brand begins to come alive in a way that you can visualize, literally! All the foundational and messaging pieces come together through digital and printed assets such as the logo, collateral, and a final brand book. This pillar includes creating and choosing brand colors, typography, branded photos and graphics, and a visual summary.

Supplementary Branding Workshops

In addition to our brand pillars, Rock Paper Simple offers supporting branding workshops to define your business or organization’s target audience(s) and to name or rename your brand.

Target Audience Workshop

This workshop is designed to clearly define who your audience is, what they care about, and how the brand should communicate with them. The deliverable includes defined audiences and personas.

Brand Name Workshop

If you are looking to rename your brand or create an entirely new brand, selecting the right name is key. This is a name you will likely be using for years to come. This workshop works through that process to determine the perfect name.

We Love Building Brands

(As Much As We Love Coffee)

One of our favorite things is developing brands that our clients are proud of. When we establish core values that really resonate with them, and they get excited to go roll them out to the team, our team feels that win. When we nail down a magical tagline or an elevator pitch that finally simplifies communicating what our clients do… we feel like we had a good day at work. And when we get that final approval of a new logo and color scheme that will one day represent a whole organization, we just might throw a party!

Okay… so the party might not actually happen, but you get it. We love creating brands here because we know how important they are. Heck, it’s a branding thing that we are so orange-obsessed here. Star Wars and coffee are mentioned in our own brand book guidelines… which is why you see it all through our messaging, social media, and website.

If we get it right, we know that your brand will go further, build more credibility, and ultimately stand the test of time. As shared by one of our clients, “We knew how passionate YOU were about branding, but we didn’t realize just how passionate WE were about our own brand until you brought it out of us!

Some of Our Logo Designs

Some of our logo designs
Rock Paper Simple Team holding Addy Awards

Ready to Get Started?

We provide our brand pillars, workshops, or even just logo design services based on your unique branding needs. If you aren’t sure where to start, the best place is always to give us a call and schedule a Right Fit Conversation.

Branding Chat Series

Back in 2020, when the world was shut down, our agency and a few other agencies that are part of the C12 network got together and made some free video webinars on marketing, branding, websites, and more. These videos were compiled into a free course and distributed to small businesses around the country. Joshua, our Head Honcho, did a series on branding, and below are the episodes from that series. Enjoy!