The M.O.R.G.A.N. Project is the labor of love created by Kristen Malfara and her family more than two decades ago. This organization is dedicated to helping families of children living with diagnoses of so-called orphan diseases who need help adapting to life in a world not designed for them. The M.O.R.G.A.N. Project’s personality is fun-loving, compassionate, and caring. Danielle, the designer on this project, stated.
“To capture the brand’s personality, I paired red, blue, and yellow colors with playful, rounded fonts. The logo emblem, a light bulb combined with hearts, speaks to the organization’s passion and innovation. The red and blue hearts represent Kristen and her son, Morgan.”-Danielle Hurley, Designer at Rock Paper Simple
Danielle was also able to express her creativity on the website through various animations that are scattered across the homepage and some internal pages!