Elements of a Powerful Brand Message
Because Brand Messaging Matters Getting your brand messaging right is the foundation of all your marketing efforts. It's a ...
Why Brand Research & Positioning Matter
Orienting the Brand Compass Crafting an influential brand identity extends far beyond mere aesthetics like a catchy jingle or ...
A Recap of RPS’ First Speaker Series
Empowering Brevard-Based Brands As we conclude Rock Paper Simple's inaugural Speaker Series, it's an excellent opportunity to reflect on the ...
Most Misunderstood Graphic Design Terms
Like many professionals working in creative spaces, graphic designers use terminology that is used in daily conversation. However, you may ...
That’s Using Your Noodle: Copywriters Rate AI
Just as there are oodles of noodles to choose from, AI writing tools are numerous and seemingly everywhere. At Rock ...
The Power of Brand Messaging
Imagine you're at a concert, excited to see your favorite band perform. Instead of playing their well-known hits, they switch genres ...
Using Storytelling as the Call to Adventure
Successful companies have a common trait: compelling storytelling. When showcasing your services and offerings to the world, branding aims to ...
Experiencing Rock Paper Simple’s Company Culture
As you step into our office, the first thing that likely catches your eye is the vibrant splash of orange ...
Landing Page vs. Microsite: What’s the Difference?
In the digital age, knowing which tools to use to improve your brand's journey is important. Standing out online is ...
An Inside Look at Creating a 30-Day Mental Health Challenge
Here at Rock Paper Simple, our team is passionate about mental health. In conjunction with Space Coast Health Foundation (SCHF) ...
Social Media Graphics: A Knight’s Tale
A gallant knight, mounted on his majestic steed, charges forth with unwavering determination. His armor gleams like a polished mirror, ...
It’s Simple to Migrate to Google Analytics 4 With Rock Paper Simple
Google Analytics is Upgrading in July What Does That Mean for My Website? On July 1, 2023, Google will stop ...
Slaying Dragons with Video Testimonials
Why do we enjoy shows like The Office and Parks & Recreation so much? They're both hilarious comedies, obviously. But ...
How To Write Design-Conscious Web Copy
Professional graphic designers in digital marketing think differently from the mainstream crowd. It’s palpable. You only need to glance at ...
What is Lorem Ipsum?
When you check out your new website design, digital marketing materials, or other items from your graphic design team, you ...
