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WordPress Basics
wordpress basics Welcome to WordPress Basics with Rock Paper Simple! We thought you’d like a short rundown of what’s what on the backend of your WordPress site. There’s a lot that goes on back here, so this is just a brief overview of the dashboard and some sections that our clients often ask about. Even if you choose to have an agency like Rock Paper Simple assist you with setting up and maintaining a WordPress website, ...
Icon Vs Logo : Understanding the Difference
logo Vs icon Sometimes there’s a bit of confusion about the difference between an icon and a logo, and why it’s so important that you not use them interchangeably. Each serve a specific purpose, and while they may sometimes look alike, the intention behind them is very different….so today we’re breaking it down for you! Icon Icons are meant to convey abstract thought and they artistically summarize an action or operation-  they represent what is ...
3 Digital Consumer Habits You Should Know
data1 With last minute shoppers flooding Amazon, Etsy, and other small businesses with holiday orders, we thought it might be appropriate to share these 3 statistics on current Digital Consumer habits. Take a look at these numbers based on early 2016 trends, and think about how you can improve your website to capture more leads and convert customers!     With the world at their fingertips, shoppers can immediately compare businesses and prices; ultimately ...
Google Chrome Version 55 – Another Push for HTML5
chrome55 The new Google Chrome Version 55 release marks another benchmark in the HTML5 migration. With this Version 55 update (besides Google’s pre-determined Top 10 Sites) most of the websites you visit while using Chrome will default to using HTML5. Even then, the following sites are only exempt from Google’s limit for one year…in the hopes that by then, they too will have switched from Flash to HTML5: YouTube.com Facebook.com Yahoo.com VK.com Live.com Yandex.ru OK.ru Twitch.tv Amazon.com Mail.ru It’s important to note ...
Top 10 Website Myths
websitemyths With the rapid growth of technological ability, there’s a lot a misconception about what it takes to create and market a website. In an effort to clear up those misconceptions, and the resulting mistrust of digital agencies, this post breaks down the top 10 website myths- in regards to development, design, and marketing. Website Myth #1: I Can Do It Myself and Save Money As long as you are a web developer, this ...
Head Honcho Speaks at Media Magic Intensive
web_rpsphotoshoot_2016-23-of-38 Joshua was one of the mentors and speakers at the Media Magic Intensive this past Saturday and his topic was Making Your Website Marketing-Focused (surprise surprise!). The video below is a snippet from his 45-minute session. With those 45 minutes he crunched in the 7 Steps To Building a Marketing Focused Website presentation, which is typically 1.5 hours (no wonder he is talking so fast!), added some worksheets, ...
Loud and Clear- 3 Quick Tips for Uploading Quality Images
clear online images In a world of Yelp reviews, Facebook advertising, and 140-character tweets, your online presence has really become your storefront. The online adaptation of business and marketing means that image size and quality are now even more important to your success. While we would all like to believe that consumers don’t judge a book by its cover, outward appearances do matter – whether it’s the sign out on Main Street or your header photo on ...
5 Call-to-Action Examples That Are Rockin’ It Right Now
call to action examples Call to Actions can be a simple button placed after some text, or they can be a more elaborately designed button that stands alone. You have them sprinkled into social media posts and they’ve been written into your content, but are your CTAs the best they can be? If you aren’t seeing a whole lot of conversion from your current strategies, take a look at these Call to Action examples that we think ...
Psst.. You Should Clear Your Facebook Cache!
fbcache Chances are you have a Facebook account and you share content on there consistently. It’s probably why you’re reading this blog (your curiosity got the best of you!). Anyway, thanks to Facebook we can share updates with our fans in a matter of seconds, but have you ever noticed there are times the picture is missing when you share a Web URL? Or the previous title or image is ...
“What the Heck Am I Looking At?” – A Brief Tour of Google Analytics
google analytics Alright, in our last post we highlighted some key Analytics terms you should be familiar with, especially if you’re going to be reading reports on your digital marketing efforts. Hopefully you studied up! Today we’re talking about navigating to subsets of data within Google Analytics that we think you should become familiar with first, and knowing those terms will help you understand what you’re seeing.