With the rapid growth of technological ability, there’s a lot a misconception about what it takes to create and market a website. In an effort to clear up those misconceptions, and the resulting mistrust of digital agencies, this post breaks down the top 10 website myths- in regards to development, design, and marketing.
Website Myth #1: I Can Do It Myself and Save Money
As long as you are a web developer, this is absolutely true!
The first thing I’d suggest doing is to look at how much your billable hour is, then decide how long you think it will take you to learn several languages and design concepts… then do the math. Likely you’ve already realized you can save money by hiring an agency! You are awesome at what you do… and likely that is not web design.
That point aside, one should also consider that an agency brings a world of experience in not only development and design, but also marketing and branding. This allows the agency to help you build a website that is marketing-focused and that will communicate the right message to the right audience. Simply put, a website that converts is going to make you money…and website that doesn’t loses you money.
Consider how important your website is to your business. Your first impression is to most of your prospects. What is that worth?
Website Myth #2: I Can’t Afford a Custom Website
Think of your website as an employee – one that works 24/7 and is the first impression a potential customer may have. Do you want that employee to be unprofessional and sloppy, or would you rather that employee be professional and ready to serve your customer?
As we mentioned above in myth #1, you get what you pay for. That bargain website will get you a lazy, inattentive “employee” that will end up costing you more in the long run. Whereas getting the right “employee” upfront will actually save you money and help you create more business, conversions and leads.
There are many options and packages that agencies can provide. Have a conversation with us and you might be surprised that you can afford a professional custom website that helps your company grow. The question you should be asking is if you can afford NOT to get one.
Website Myth #3: I Can Reach Just As Many Prospects by Spending Money on Other Marketing Materials
We aren’t going to tell you to ditch your marketing materials, nor will we tell you that a website is all you need. However, we do believe in integrated marketing strategies that include both print and digital mediums.
A website allows you to update your customers with new products, services, and offers easier than traditional methods. Plus, when your doors are closed and brochure is inaccessible, your website is the “employee” that’s always available.
Website Myth #4: Creating a Website is a Huge Time Commitment
Yes, creating a website will require a time commitment from you but nothing quite like you imagine. A web design experience here at Rock Paper Simple is not only profitable for you once it’s completed but is also educational, exciting AND fun. Our process includes questionnaires to help guide you through the process, fun graphics to announce your new website, convenient online forms for you to send us your information, and “web guys” that are knowledgeable and easy to reach.
We develop your website quickly and efficiently, and while we do ask for some of your time, we know you are busy so we do our best to guide you along the process. This way we can get to work on your site and have it launched ASAP!
Website Myth #5: Once I Have a Website, I’ll Immediately Get Leads
You can have an awesome website that kicks your business into overdrive. In fact, it can conquer whole galaxies and cook your breakfast for you, but if you don’t market your business, no one will know about you or your website. Even the organic SEO value (search engine optimization) that your website has on launch will need some time to pick up steam. It takes time and some marketing efforts… but soon, you will be out there earning market share! The trick is to have a strategy!
Website Myth #6: The More Elements On the Site the Better
When it comes to web design, we like to say, “Keep It Simple.” From typography and colors to images and your logo, every element communicates something to the visitor. If your company’s website is too busy or distracting, it’s likely that visitors won’t have a positive experience, nor is it likely they’ll stick around and convert to a lead. Focus on a simple design that enhances the features, attracts visitors and limits distractions.
Website Myth #7: Photos I Find On Google Will Work
So you want to use an image you found on Google for your website? This is almost always a bad idea! It’s considered illegal to use any copyrighted image without the owner’s permission or without purchasing a license that grants permission. It would be best to use your own photos, but we also understand that’s not always possible. We suggest buying royalty free images or using free ones with common license; however, you still run the risk of looking like every other site in your industry.
Best case scenario, you have your agency (that could be us!) come out and do a photoshoot for you to create some amazing pictures to use in your marketing, but alternatively most agencies have access to royalty free images they pay a license to use.
Website Myth #8: I Don’t Need Custom Graphics
Most WordPress-powered websites start off as a generic template that can be tweaked here and there to the look and feel of your brand. There are probably multiple websites using the same theme as yours, so what makes you stand out? By designing buttons, slider images, navigation, and colors to reflect your brand, you distinguish yourself from your competitors and taking that next step and having the site designed custom from the ground up allows you to stand out all the more!
Website Myth #9: If It Looks Fine on a Mobile Device, It’s Responsive
More and more people are viewing websites on their smart phones and tablets, but just because your site looks fine on a mobile device, that doesn’t mean it’s responsive. A mobile website is a different website at a different URL designed specifically for mobile devices. A responsive website adapts to the device’s screen, so whether you’re viewing a website on your Smartphone or desktop computer, the website will adapt for a seamless view. By having a responsive site, you have only one website to manage. Plus, the technology is forward thinking and will work for years to come.
Website Myth #10: Once My Site is Created, It’s Difficult to Make Changes
Truth is, it’s not difficult to make changes to your website. Most WordPress-powered websites have a user-friendly interface, so you can easily add new content and keep your website updated. However, you’re awesome at what you do and you shouldn’t have to worry about keeping your website up-to-date, setting up forms and making sure your web presence is being used to its full potential. Imagine if you had a trusted team on your side maintaining it all for you. Wouldn’t that be more manageable than handling those confusing and annoying issues? We thought so too!
We’ve heard a lot opinions when it comes to digital marketing, and web development and design. No doubt there’s many ways to achieve goals and solve problems, and here at Rock Paper Simple we have our own proven process that delivers results. However one thing to remember is that in the end, every process requires trust. Trust in yourself that you’re making great decisions for your company, and also trusting in turn, that the digital marketing agency you choose will help you accurately express your company to the world.
At Rock Paper Simple we build awesome websites that are designed to impress visitors and drive revenue- and we’d never sell you short or ask you to break the bank for quality service. Trust an award-winning team of experts, and get the awesome website you deserve by starting here!