Chances are you have a Facebook account and you share content on there consistently. It’s probably why you’re reading this blog (your curiosity got the best of you!). Anyway, thanks to Facebook we can share updates with our fans in a matter of seconds, but have you ever noticed there are times the picture is missing when you share a Web URL? Or the previous title or image is being pulled instead of the latest?
The reason why this happens is because Facebook caches (aka stores data) already shared URLs and pages. It’s easier for Facebook to go look at the cached information stored on their server rather than go to your awesome website and fetch the updated title or picture. This technically speeds up their process, but if the cache isn’t updated, it may cause an issue for you.
Why does Facebook cache information?
When you share a link back to your webpage or another page on the Internet, Facebook downloads the content and uploads it for their users to view. Once a website is shared, Facebook stores a temporary file on its server to save time and resources and eliminates the need to re-download the information.
For example, say you shared the link to your home page a month ago, and since then the home page was updated with new pictures. Facebook will likely pull the previous data since that is what’s being stored rather than the new data. A fan clicking on the shared link won’t see the right content and/or picture because the Facebook cache hasn’t been cleared.
How do I clear my Facebook post’s cache?
Facebook created a tool called Debugger that can be used for any URL. It depicts what will be shown when the link is shared and will automatically update it with the latest title, description, and photo with the click of a button.
Here is the step-by-step process on how to clear your Facebook’s cache:
• Go to Facebook.com and login.
• Access the Debugger tool here.
• Enter a URL and click “Debug.”
• Go back to your Facebook page, type in your content with the updated link to view the updated information.
It’s as simple as that! For more tips on how to make your website and digital marketing awesome, check out some other posts- like this one!