Building brands is one of our favorite things!
Everything your organization does is impacted by your brand; it is the face of your company, what brand fans will rally around, the message your marketing will convey and what your company culture will be based upon. Imagine the power of brand consistency across all of your marketing, in both messaging and imagery!
The branding process at Rock Paper Simple involves our team getting to know your business intimately, helping to draw out the things that make your brand and organization unique. One of our clients said of our process… “we knew how passionate YOU were about branding, but we didn’t realize just how passionate WE were about our own brand until you brought it out of us!”.
Our brand methodology is summed up in the 4 Keys To a Marketable Brand℠, and our team has a proprietary branding process that is so much more than just creating a logo; it also includes building the brand message that reflects your brand identity. Your brand is who you are, and it’s the foundation of your success and all of your marketing flows from there… so getting it right is important!
Check Out Our Branding Services!
When it’s out making impressions on the world, your logo speaks shorthand. It represents all that your brand is, conveying your company’s values, personality, and what sets you apart from the rest. Our team creates unique logos, colors, fonts and imagery to represent your business.
Your brand identity is what your logo is representing. When we develop your brand identity, we define what your brand stands for, it’s mission and vision, what sets it apart from other brands. Our team walks you through a tried and proven process to draw those unique things about your business out and build a brand message that truly sets you apart from your competition.
Creating brand collateral (printed materials) that serves as marketing and sales tools for your team can be a challenge. It’s so much more than just laying ink to paper… it’s a science that draws on your brand, messaging, brand visuals and how consumers react to what is created. Our team works with you from the first stages of determining what pieces will be most effective through the entire process of writing, designing and even printing the final pieces.
Already have a brand, but not sure where you can improve? Our team has created an audit process to review and evaluate existing brands, pulling out key areas for improvement. It is a comprehensive audit that involves evaluating all brand assets, discussing core messaging with your team and results in a full actionable audit results report.