Developing a Brand Identity For The Future
Your brand is more than just a logo—it’s the foundation of how your business is perceived and the cornerstone of every interaction with your audience. At Rock Paper Simple, we specialize in crafting brand identities that not only resonate today but also position your business for the future. From research and brand positioning to defining your mission and values to creating visuals and messaging that inspire, we build brands that connect, endure, and drive success. Let’s create the brand your business needs to thrive.
Head over to our branding portfolio to see some of our branding projects.
We help companies with their branding throughout Florida, including in: Altamonte Springs, Cape Canaveral, Melbourne, Orlando, Port St. Lucie, Sanford, Vero Beach, West Palm Beach, Winter Garden, and Winter Park.
Stages of Building a Brand Identity For the Future
1. Research & Positioning
The magic of building a brand for the future is all about ensuring you get your brand positioning right. This first step in our Brand Identity process is the magic that makes sure we are building the right brand so you are positioned appropriately and aligned with where your business is headed. This begins with a workshop, includes industry and competitive research, an audit of your existing brand and ultimately results in a comprehensive brand positioning deliverable identifying where you are now and how your brand needs to be positioned to accomplish your goals.
2. Brand Messaging
Our messaging workshop and deliverable is all about taking the research, positioning and differentiation work already completed to the next step and defining how we articulate the message to the right audiences. This is all about working with you to draw out the best attributes of who your brand is and how it should speak to the world. From this workshop we develop your target audience and personas, vision, mission, values, voice, tagline, and other core messaging components. Once completed, you will have a set of messaging guidelines that will inform how your brand is positioned and the rules to protect that positioning.
3. Visual Identity
This is the part of branding that everyone sees and thinks of first. Our team dives in to properly represent the brand in light of the research, positioning and messaging work already completed. This is all about creating the rules around how the brand presents itself including designing the logo and logo variations, colors, typography, style guide, supporting backgrounds, icons and graphics. The final product is a beautiful set of consistent brand visuals that become foundational for everywhere your brand will appear in the future.
4. Core Collateral
Now that your brand identity has been created, it’s time to develop the initial collateral materials to get it out into the wild! This step in our process allows us to develop those core materials you will need most such as business cards, brochures, presentation decks, sales packets and folders, letterhead and envelopes, social media graphics and more. Your brand is beginning to come to life! At this stage we have also typically completed a video and photo shoot to combine with the research, positioning, messaging and design work so you have pieces that are truly unique and impactful for your audience.
We Love Building Brands
(As Much as We Love Coffee)
One of our favorite things is developing brands that our clients are proud of, but even more importantly brands that help our clients achieve their purpose and their goals. When we establish core values that really resonate with them, and they get excited to go roll them out to the team, our team feels that win. When we nail down a magical tagline or an elevator pitch that finally simplifies communicating what our clients do… we feel like we had a good day at work. And when we get that final approval of a new logo and color scheme that will one day represent a whole organization, we just might throw a party!
Okay… so the party might not actually happen, but you get it. We love creating brands here because we know how important they are. Heck, it’s a branding thing that we are so orange-obsessed here. Star Wars and coffee are mentioned in our own brand book guidelines… which is why you see it all through our messaging, social media, and website.
This is work we are passionate about and we look forward to applying that passion to your purpose. Let’s build a brand for your future!
“We knew how passionate YOU were about branding, but we didn’t realize just how passionate WE were about our own brand until you brought it out of us!”
Ready to Get Started?
We provide our brand identity services or even just logo design services based on your unique branding needs. If you aren’t sure where to start, the best place is always to give us a call and schedule a brand consultation.
Rock Paper Simple Wants to Be Your Branding Agency
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