The Seven C’s of a Successful Social Strategy
Finding your roadmap for a successful social media marketing strategy can be largely beneficial to your business. It acts as a ...
Meta Thoughts on Metadata
Akin to stagehands in theater productions, metadata is the seemingly invisible behind-the-scenes aspect of content creation. However, search engines see ...
What Does an SSL Certificate Do and Why Do You Need One?
SSL stands for secure sockets layer. If you are looking at your website URL and do not see https:// in ...
Tips for Email Marketing Success
Creating a strong email marketing strategy for your business helps you to connect with your target audience in a personalized ...
How to Plan a Successful Virtual Booth
Many expos and conferences are moving virtually for 2020 and beyond. There are a few key factors that can help ...
Gold Angel Award
We are thrilled to announce that Rock Paper Simple won a Gold Angel Award in the category of Fundraising & ...
Common Marketing Terms
1. CPA (Cost Per Acquisition) We use CPA to measure the cost of acquiring a customer. We obtain this number by ...
How to Find the Right Local Digital Marketing Agency
Choosing the right digital marketing agency for your business can feel overwhelming. As a business owner, regardless of your company size ...
FREE and LIVE Marketing Prep Kit Free Webinar Series
We look forward to seeing you LIVE! We've been talking to our local Chambers of Commerce, our clients and various businesses ...
Marketing Tips Amid COVID-19
If you're unsure how to approach your marketing strategies amid the COVID-19 pandemic, you're not alone. It can be challenging to ...
Simple Analytics Tutorial
The more data you collect, the better informed you will be as you continue to make marketing decisions for your company. ...
Did Your Organic Ranking Tank? We know why…
This is a safe place, can we all agree on that? Great, then it’s ok to admit the word “algorithm” mystifies ...
VR, AR, AI, Oh my!
Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI)... If your head is spinning, you’re not alone. It’s a lot ...
The When’s and Why’s of Rebranding
Your brand identity - it’s quintessentially “you” in so many ways but, just like fashion, hairstyles, and music, what is ...
Facebook’s Secret Weapon for Businesses
We are all about working smarter, not harder. And marketing is striking a balance between effort and time (and money, of ...
