5 Call-to-Action Examples That Are Rockin’ It Right Now

Call to Actions can be a simple button placed after some text, or they can be a more elaborately designed button that stands alone. You have them sprinkled into social media posts and they’ve been written into your content, but are your CTAs the best they can be? If you aren’t seeing a whole lot of conversion from your current strategies, take a look at these Call to Action examples that we think have great technique.

The Balancing Act:

Check out Spotify’s homepage. They have two Call to Action Buttons because they’re targeting two different types of listener, and they’re a great example of why simple often prevails over flashy, especially when you have more than one CTA. While the pink and purple colors of their site definitely catch our attention first (what happened to the green?!), the contrasting and bold white text is really what dominates our focus. Their design works because they kept text to a minimum, they showcase their product through a subtle background of playlist cover art, and their CTAs are highly visible to both types of listeners which maximizes their opportunity for new sign-ups. Spotify made a great decision to have their Call to Actions side by side with only a slight difference between them; the darker hue that backs “Get Spotify Free” almost blends in at first glance, bringing our attention first to the button they’d prefer us to choose- “Get Spotify Premium.”

cta-5

Being Socially Savvy:

Implementing good strategy by utilizing Ad opportunities on any social media platform will help boost your business. With the right verbiage, imagery, and intent, you can connect with your target audience and start to build a customer relationship that leads to conversion. Currently there are now many options to choose from across a variety of platforms, but the most popular option has become the Ads that appear integrated into user “Home” feeds. Advertising on Social Media lets you briefly showcase the highlights of your business or brand identity, and by using amazing graphics, offering sneak peaks, and bringing quality content to followers, you can lead potential clients to your website (and convert ‘em!). So if your marketing goals are to increase brand awareness, drive traffic to your site, or expand target reach and grow your customer base, then social media CTAs are for you. Here’s a fine example of a CTA on a feed-style Ad from NatureBox on Facebook:

Surprising Humor:

This pop-up from Good Housekeeping abruptly stops us from reading whatever article we clicked on by taking up the entire browser window, but the bright colors and fun language keep us from getting too frustrated. Through clever verbiage, simple design, and bright colors, this refreshing pop-up effectively gains email subscriptions because it has us admitting that we could use a little help keeping things clean around here. Even if you aren’t interested in giving GH your email address now, the lighthearted jest of the exit link appeals to clean freaks and reluctant scrubbers alike, and encourages them to click through the site and read other articles- and thus gaining followers.

 

Embracing Window Shoppers:

Prezi has a very minimal homepage with a lot of whitespace surrounding their text and Call to Actions, which draws a visitor’s attention to the video banner and colored CTA buttons. Similar to Spotify, Prezi balances two main CTAs side by side (for individuals vs. business), however underneath those there’s a CTA that draws even more attention. Prezi encourages visitors to “See the Science,” embracing the fact that most people want evidence of success before they invest in something. The iconography and colors that are used draws our eyes down the page, and they pave the way for even more visual aids on the linked page. This CTA clearly illustrates that Prezi has research relating to the effectiveness of their product and that they want to share it with us. This refreshing Call to Action method encourages people to make an informed decision by learning something before they sign up, and “See the Science” is definitely a unique take on the traditional About page.screen-shot-2016-09-20-at-12-03-40-pm

The Doorstop:

The final plea to users, an exit CTA is a pop-up window that most websites set to appear around the average exit time of that page. These CTAs traditionally offer a discount or incentive, and then provide two options- stay or go. They can sometimes be seen as a nuisance, but if designed correctly, doorstops can be a very effective method for keeping users on-site, capturing leads, and getting visitors to convert to buyers. Take a look at this example from Copyhackers. The colors are positive, the layout is clean, and the language is relaxed. Instead of expressing urgency, the tone of this exit CTA says “Hey, your stuff is probably already great but before you go, here’s an opportunity to be even better at what you do…do you want this resource?” It uses buzzwords like share, success, and steps, which leads us into thinking, “Hmm, maybe I want to at least skim through this ebook after all.”

ctacopyblog

 

Call to Actions are a super important part of marketing strategy, and hopefully you’ve already incorporated some that are working for you. We just wanted to give you guys a bit of reference for CTA techniques that are working really well right now for these businesses, to help you get the creative juices following for your next site upgrade or campaign push. It’s always a good idea to collect examples of website features, CTAs, or other digital marketing aspects that inspire you to make changes for your business. This way we can help you make those adjustments and strategize with you on how to meet your new goals!

Psst.. You Should Clear Your Facebook Cache!

Chances are you have a Facebook account and you share content on there consistently. It’s probably why you’re reading this blog (your curiosity got the best of you!). Anyway, thanks to Facebook we can share updates with our fans in a matter of seconds, but have you ever noticed there are times the picture is missing when you share a Web URL? Or the previous title or image is being pulled instead of the latest?

The reason why this happens is because Facebook caches (aka stores data) already shared URLs and pages. It’s easier for Facebook to go look at the cached information stored on their server rather than go to your awesome website and fetch the updated title or picture. This technically speeds up their process, but if the cache isn’t updated, it may cause an issue for you.

Why does Facebook cache information?

When you share a link back to your webpage or another page on the Internet, Facebook downloads the content and uploads it for their users to view. Once a website is shared, Facebook stores a temporary file on its server to save time and resources and eliminates the need to re-download the information.

For example, say you shared the link to your home page a month ago, and since then the home page was updated with new pictures. Facebook will likely pull the previous data since that is what’s being stored rather than the new data. A fan clicking on the shared link won’t see the right content and/or picture because the Facebook cache hasn’t been cleared.

How do I clear my Facebook post’s cache?

Facebook created a tool called Debugger that can be used for any URL. It depicts what will be shown when the link is shared and will automatically update it with the latest title, description, and photo with the click of a button.

Here is the step-by-step process on how to clear your Facebook’s cache:

• Go to Facebook.com and login.
• Access the Debugger tool here.
• Enter a URL and click “Debug.”
• Go back to your Facebook page, type in your content with the updated link to view the updated information.

It’s as simple as that! For more tips on how to make your website and digital marketing awesome, check out some other posts- like this one!

Happy National Hug Your Boss Day!

Today, Sept 9th, is a silly National Holiday. We took advantage of it, and we think you should too, before the day is over!

Take the time to hug your boss today…unless you don’t think they would like it. We say it’s worth the risk, but maybe it’s best if you show them this video before you attempt it, you know, to keep things from getting too awkward.

Happy National Hug Your Boss Day!

UPDATE: A year later, David Wolfe released this compilation and it went viral!

Titan Web Design has been acquired by Rock Paper Simple!

titan web takeover

Hey there! We are excited to announce that Rock Paper Simple has acquired Titan Web Design in Destin, Florida! It’s not been a secret that Christopher Byron has been working to establish a Destin location these past few months and has taken lead on not only bringing on new team members in that area, locating the perfect office location, but also finding great companies like Titan Web Design to bring into the fold of Rock Paper Simple.

While our headquarters are here in Melbourne, we are looking to establish a physical office location in the Destin area very soon and will be looking to add team members as early as this and next month. For those in the Destin area, Christopher is our local business developer who lives and loves Destin… so he’s your man. You can contact him directly at 850-659-7431.

For those that are not familiar with Rock Paper Simple coming from the Titan Web Design client base, give our About Us page a read.

A Simple Explanation of Why There is So Much Darn Orange in The Office!

If you’ve visited our office, surely you noticed that orange is everywhere. Upon the first meeting or visit to our office, most reactions are along the lines of “Wow! It’s so bright and happy in here!” or “This wall is so cool, I love it!” and even, “You guys really like orange huh?”

Yes, you might say that we’ve gone above and beyond to incorporate Rock Paper Simple brand colors into our environment. But these colors (and most importantly the orange) were chosen because they best represent our brand personality and values. Our vision, mission statements, and values are all part of our brand core – oops, we’re getting ahead of ourselves! Messaging and identity are an important part of Branding, and that is a discussion we’re saving for another time.

So anyway, the explanation as to why there’s so much orange around the office is really simple. It’s an energetic, high energy color and it helps to represent that not only the freshness of our approach, but also highlights one of our six core values, and that’s FUN! That’s right… FUN is one of our values.

Here’s a bit of a mental picture on how we make it fun at the RPS office. The office is home to roughly a thousand stress balls (at least!), which frequently get bounced around or
thrown at other team members. We host hangouts (complete with drinks and snacks) for the team, our clients, friends and colleagues, and we participate regularly in fun community events. A lot of work gets done from the Dev-Room couch, especially when we’re streaming Netflix, and laughter is common in meetings and conversation – although that might be because we’ve had too much coffee…or too little!

A lot of study has gone into the power of a positive and fun workplace environment, and the benefit of going against typical business tradition. What was found was an affirmative correlation between happy offices and growing profits. Fun in the office leads to a more creative approach to problem solving, strengthens coworker relationships, and increases trust and confidence in the employer.

Brand identity aside, Rock Paper Simple adopted the idea of a fun workplace because it’s also just part of who we are individually. We’ve said before; while we take what we do very seriously, we don’t take ourselves too seriously, and that mentality contributes significantly to the positive solutions that come out of our office.

We truly believe that fun fuels a creative and productive atmosphere… and that just means better results for clients.

So all the orange in the office is a reminder… a reminder of who we are as a brand and as a company. By having a strong brand that is present internally, we are able to cultivate a culture that cares about the company, the team, the clients, the projects… and enjoys the work day. We are reminded by the very environment we have created to enjoy the work we do, because life’s too short not to have fun.

And really, why wouldn’t we want to surround ourselves with such a happy and fun color?

Get Started FAQ