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Web Analytic Terms You Should Know
web_analytic_terms Besides conquering galaxies and cooking your breakfast, did you know that one of the many benefits of your Rock Paper Simple website is real-time analytics? Thanks to tools like Google Analytics measuring certain metrics, we can help you to understand how well your site is performing. You’ll be able to make decisions to not only improve the user’s experience, but also improve your business’ sales. If you’re unfamiliar with an ...
Five Ways to Stay True to Your Brand on Social Media
social media Today, social media is the fastest way to expose a brand, so it’s essential that it’s represented and communicated accurately. A brand is anchored by its values, and there’s no better place to let those values shine than in the social realm. Whether you’re just getting started in social or have been a pro for years, here are a few ways to ensure that you’re staying true to the ...
The Top 10 Website Pitfalls to Avoid #10 – No Traffic Strategy
The Top 10 Website Pitfalls to Avoid Rock Paper Simple 10 Oh yea… we made it! We’ve gotten through all 10 pitfalls and with plenty of time to spare… and here’s #10!  This one doesn’t really have anything to do with your actual website at all… but it is just as important as all the others, because if you have no strategy to drive traffic to your website, there really is no point in having it! This is one of those questions we ...
The Top 10 Website Pitfalls to Avoid #9 – Coding Errors
The Top 10 Website Pitfalls to Avoid Rock Paper Simple 9 We run across improperly coded sites every single day and having that developer in me, I want to fix ALL of them! Sadly, I can’t just hack in and fix all the errors I see, so I’ll just have to be satisfied with making sure our clients have error-free websites! Websites with coding errors are like sick websites.
The Top 10 Website Pitfalls to Avoid #8 – Not Mobile Friendly
The Top 10 Website Pitfalls to Avoid Rock Paper Simple 8 As smartphones and tablets become a major part of how visitors browse the web, it becomes increasingly important to ensure your website comes up properly on any device. Ever tried to pull up a website on your phone, only to find it was pretty much impossible to navigate, buttons were too small to tap, phone numbers didn’t call when you tapped them, and you had to zoom out and in to ...
The Top 10 Website Pitfalls to Avoid #7 – Slow Load Times
The Top 10 Website Pitfalls to Avoid Rock Paper Simple 7 Phew… we are seven pitfalls in! Didn’t think I had the stamina to make it this far, did you? That’s right, I’m a blog writing machine! Okay, so I’m not actually a blog writing machine… in fact, I’m not really a machine at all. I’m a human being with feelings and… oh, sorry, I got off topic.
The Top 10 Website Pitfalls to Avoid #6 – Poor Presentation
The Top 10 Website Pitfalls to Avoid Rock Paper Simple 6 It’s all in the presentation! How I present something can completely change your perception of it. If I have a carpet cleaning business and I knock on your door to try and sell you on cleaning your carpets and I am covered in mud, wearing jeans filled with holes and smell of smoke and alcohol… then asked you “hey, I clean rugs… wanna hire me?”, do you think you will actually ...
The Top 10 Website Pitfalls to Avoid #5 – Confusing Navigation
The Top 10 Website Pitfalls to Avoid Rock Paper Simple 5 This one is really a simple fix in almost every situation. Ever been to a website and you really just weren’t sure where to find something? Maybe the menu was in a weird place or it had a thousand sub menus that made you feel like you were trapped in the labyrinth doomed to eternal wandering!
The Top 10 Website Pitfalls to Avoid #4 – No Conversion Methods
The Top 10 Website Pitfalls to Avoid Rock Paper Simple 4 Welcome back to another installment of website pitfalls from your favorite web design company in Melbourne, FL. We are your favorite, aren’t we? Well, if not… then you need to come by the office so I can bribe you with coffee and snacks. Then, surely, we will be your favorite! Anyways, enough nonsense… let’s get to the real meat and potatoes (oh man, now I’m hungry). We talked about the ...
The Top 10 Website Pitfalls to Avoid #3 – Content That is Not About THEM
The Top 10 Website Pitfalls to Avoid Rock Paper Simple 3 This is one of the big ones that really kills websites. In fact, it kills entire marketing campaigns. When your marketing is all about you and doesn’t relate to your target market, you have a serious communication problem ahead of you and will very quickly find that you’ve been tuned out. Anytime you are presenting a message to a prospect, you need to make sure you are speaking to them and ...