What is Lorem Ipsum?

When you check out your new website design, digital marketing materials, or other items from your graphic design team, you might see totally unreadable text. If you see a sentence that starts Lorem ipsum dolor sit amet, consectetur adipiscing elit, no worries! Your designer didn’t fill your site with copywriting in an unknown language.

This strange-looking jumble of words is simply a placeholder called Lorem ipsum with no actual meaning. But what is it? Why are you seeing it? Where did it come from? Let’s dig in.

What Are Placeholder Texts and Why Are They Used?

Lorem ipsum is used as a placeholder text by graphic designers, web designers, and digital marketing gurus to fill a space where your content will eventually live. Many creative and marketing professionals use Lorem ipsum to display font choices and how the project will eventually look without the text being a distraction. Design professionals in many fields use Lorem ipsum, but here are three of the most common:

  • Graphic designers use placeholder text to help them create your project’s visual look and layout before your copywriting is available. Graphic designers also use Lorem ipsum to present recommended font pairings, so you can select the fonts you love that reflect your brand. Plus, since font spacing varies, there’s no point in adding the actual copywriting until a font is chosen.
  • Digital marketing experts use Lorem ipsum to create social media or email templates. That way, you can see how it will look when your fresh content and copywriting replace it. Templates make it a breeze to create on-brand social media posts and emails that you can use over and over.

Why Do Designers Use Lorem Ipsum?

Placeholder texts are super handy as they show you how your design will look during the initial phases of your website design, digital marketing, or other graphic design projects. Placeholder texts can also be used in a process called greeking to obscure distracting text when making changes to the design.

Lorem ipsum has become the most popular placeholder text simply because it doesn’t make sense! It’s a short but sweet paragraph (or more) that contains all the letters of the alphabet with the characters spread out evenly. This allows you to focus on the design and layout rather than reading actual text and getting distracted.

When examining and choosing fonts, placeholder texts like lorem ipsum can also be used by graphic designers. Thousands of fonts are available, so this is where lorem ipsum comes to the rescue. Your designer can find your perfect combination of fonts and style them, so they look amazing before adding your copywriting or other content. 

Where Did Lorem Ipsum Come From?

Despite appearances, Lorem ipsum is not simply random text. It has roots in a piece of Latin literature with the catchy title De finibus bonorum et malorum (The Extremes of Good and Evil), written way back in 45 B.C. by everyone’s favorite Roman philosopher, Cicero. 

Like many of us, Lorem ipsum took its time gaining popularity. Despite being over 2000 years old, researchers think it wasn’t actually used as a placeholder until some point in the 1500s, when a printer, who we can only assume loved Roman philosophy, was desperate to show off his printing prowess. So, he took the original text and scrambled its order to show off its range of fonts in a specimen book. However, Lorem Ipsum really started to hit the big time in the swinging 60s. Letraset, a supplier of dry-transfer sheets, used Lorem Ipsum in all its advertising.  

Lorem Ipsum then had another surge in popularity in the late 1980s, when it was included in popular desktop publishing software. Since then, it has been included with most software used by web designers, graphic designers, and digital marketing experts, helping cement it as the de facto dummy text. 

What Does Lorem Ipsum Mean in English?

Despite its Latin roots, many words in Lorem ipsum as it’s used today have been modified over the centuries. Sadly, this means Lorem ipsum is no longer considered Latin, even though it looks like it — unless you’re a Latin expert. The word lorem, for example, is a shortened form of the word dolorem, which means pain. However, we can get close to a translation by returning to the original source, part of which translates as:

“Nor is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure.”

Fancy that — your design may be filled with placeholder text that philosophizes about pain!

Alternatives to Lorem Ipsum

Not everyone is a fan of Lorem ipsum. Luckily, the internet has come to the rescue with alternatives if you don’t want to use a piece of 2000-year-old text. For example, you could use quotes from classic TV shows using Fillerarma, classic novels with Lit Ipsum, pirate speak with Pirate Ipsum, or fill your design with cat speak using Cat Ipsum.  

Now you know all about Lorem ipsum and how your designers use placeholder text to create the best graphic design, web design, and digital marketing assets before they insert the final copywriting.  

If you’re in need of digital marketing, copywriting, and website design contact the branding experts here at Rock Paper Simple. We’d love to empower you to achieve your goals and stand out in your marketplace.

Featured Non-Profit: Children’s Hunger Project

A charitable organization devoted to providing Brevard County Public School children with food packets for the weekends, The Children’s Hunger Project prevents local students from going hungry. Filling the gap between school-provided breakfasts and lunches Monday through Friday, children in need receive nutritious items to take home in their backpacks which they enjoy and can eat without the need for cooking or preparation from an adult. 

Known as the Brevard County Backpack Program, this non-profit, in conjunction with Teachers and Staff, makes it possible for elementary-aged children to thrive and succeed both inside and outside the classroom. See Rock Paper Simple’s entire non-profit portfolio or read our Children’s Hunger Project website project summary.


You Rock Award 2022

Each month, a Rock Paper Simple team member gets the honor of getting the You Rock Award. Selected by the last team member who won, a custom-made presentation (of an extremely creative nature) led to transferring the title and the magnificent You Rock trophy. Here’s a recap of this quarter’s really, really awesome You Rock recipients. 

January 2022

The You Rock Award is passed from team member to team member each month and is a fun way for us to recognize each other and our accomplishments. Web Developer Tom Affeld selected Josh Painter, our Lead Videographer for January!

Tom created a custom Youtube video for the award handoff and kept the office guessing the entire time. His sentiments expressed his appreciation for Josh’s new role and responsibilities as the Team Lead of the video and photo department. Congrats, and keep up the great work, Josh!

February 2022

Josh Painter presented February’s award with a fun matching game featuring other famous people named Josh! The game was a fun and engaging way to get our team involved and helped lead up to the big reveal. Congratulations Joshua!

Josh spoke fondly about this month’s You Rock Award recipient, “I chose to give this award to our Head Honcho, Joshua Adams, because of his leadership and hard work. He creates a fun, professional culture here at Rock Paper Simple, and that helps us to achieve the best that we can. Thanks for all you do Joshua and I’m looking forward to where you lead our team!”

March 2022

Joshua then passed along the honor to our newest Marketing Manager, Katie Holm, who has truly embodied the Rock Paper Simple spirit in all she does. Our Head Honcho said, “It’s super hard, in my position, to pass along the You Rock Award, because I see so much good work and great people doing awesome things that it can be a challenge for me to choose. I did finally make my decision because not only has this person contributed so much to the team and reflected our core values of Own It, Continuously Learning, Team First and Do The Right Thing, but she has also done it all in a relatively short period of time. Thank you, Katie Holm for being a team player, for owning what we’ve thrown at you, for adapting along the way and for working with me to do right by our clients. You Rock!”

Featured Client: All Points

Launched in mid-September, the All Points, LLC website project from Rock Paper Simple accurately conveys them as a leader in technology and engineering designs for space exploration and national defense who provide customers and partners with proven, forward-thinking, innovative solutions. Working under government contract vehicles, All Points, LLC’s efforts are driven by unique requests and short-notice deadlines. They include capabilities such as engineering, software, IT, cyber security, modeling and simulation, and integrated logistics. Their acquisitions, technology, and business experts in Merritt Island solutionize dynamic technical services in the highest risk environments under mission-critical constraints. Partnering with MARS Suite to revolutionize cyber risk management, our team also built a landing page for the All Points, LLC team to tie the two together.



Rock Paper Simple Open House 2022

To celebrate our new Brevard County-based business location, the team at Rock Paper Simple held a public ribbon-cutting ceremony complete with food, drink, and games on March 22, 2022. The event lasted three and a half hours, and we all had so much fun! Woo hoo!

We’d like to extend a huge thanks to everyone who came out and showed their support. Past, present, and future clients, team members, family, friends, and neighbors were all welcome. They were co-mingling amongst the orange and grey decorations and local organizations, including the Brevard County Chambers of Commerce, The Children’s Hunger Project, Brevard Family Partnership, and New Life Mission.

Before the ceremonial cutting of the ribbon at 6:00 pm, Chaplain Pete from Marketplace Chaplains blessed the ongoings with a prayer, which was followed by an introduction from Michael Ayers, President, and CEO of the Melbourne Regional Chamber. Our Head Honcho Joshua Adams made a heartfelt speech explaining the history of the business and his love for his wife and community. Then he cut the ribbon to our new office in true Rock Paper Simple style, with a pair of oversized scissors and an orange ribbon held by the whole team. 

During the open house event, we officially marked the occasion with team-guided office tours, on-brand cupcakes, sandwiches, hor d’oeuvres, a dress-up photo booth, hula hoops, giant connect four, ax throwing, and live music from Honeycutt LIVE. Many attendees also entered a raffle to win prizes such as a Grogu Chia Pet, with the grand prize being a series of ten professional headshots. 

The relocation to a larger space reflects our commitment to meeting our marketing partners’ needs, including hosting video and photoshoots in-house at our 1,200 square foot studio space. Awesome! Additionally, the more spacious office allows us to house a more extensive Creative and Marketing Team. 

Couldn’t make it out to the event? No worries! Make an appointment with your Marketing Manager to come and see us at our centrally located office in the Gateway Business Center at 1335 Gateway Dr. Suite 2007, Melbourne, FL 32901, or give us a call at (321) 626-2172 to book your Discovery Session.

Terrific Taglines: A Text-Based Odyssey

Does the prospect of tackling truncated text to find phenomenal phraseology seem terribly tiresome? Let’s start by breaking down what a tagline is. 

Essentially, a tagline is a catchphrase or slogan meant to promote your brand. As a company or small business, a triumphant tagline can be a great help to you, not only for your overall advertising but in helping people understand your core purposes and mission. 

The main elements of a tagline are to capture the attention of new people and word themselves in a way that piques their interest and stays in their minds long after they see it. With this in mind, you have to ask yourself some questions. What do I want to say? What do I want people to know about me and my business? What are my goals, and what do I want them to remember? 

Of course, creating a solid and compatible tagline may not always be easy, especially for someone unfamiliar with branding. Try these ten tips and tricks for crafting a creative, catchy, and accurate tagline.

  1. Learn the guidelines for optimal tagline length. Aim for a maximum of eight words, and keep it even shorter if possible. 
  2. More than any other emotions, aim for a motivational and memorable momentum from your new tagline. Can your customer remember it word for word? 
  3. Don’t be afraid to brainstorm and go with your gut to weed out the less practical ideas as new one formulate. 
  4. Sometimes it can be easier to write a paragraph or two and then edit it way down to just the basics. 
  5. When stuck on an idea but struggling to find the proper terminology, loudly exclaim, “I implore us! Use a thesaurus!”
  6. Be aware of how you work best, either in a group setting or on your own, or combine the two. 
  7. Strongly consider the tone of voice as it applies to your brand and convey it properly (serious, funny, lighthearted, professional, etc.).
  8. Adventures in branding don’t have to be arduous. When frustrated, take a coffee break or sleep on it and come back to it with fresh eyes the next day.
  9. Use search engines to check if this tagline is already in use by another company or organization in order to avoid intellectual property infringement. 
  10.  Visualize your tagline on a storefront sign, billboard, t-shirt, or mug. Is it easily readable?

Your taglines can help reach out to potential clients and grow your business. You deserve a tagline that demands attention, and RPS is here to help create it. When you need help making an awesome tagline for your new or existing brand, the branding experts at Rock Paper Simple are here for you. Our team members are highly skilled in the fields of marketing and advertising, and we will work diligently alongside you to help make the perfect tagline for your business. 

How to Control Website Typography Using the CSS Font Editor

One question you may find yourself asking is, “Why does font matter?” Does the way that words appear on your website have that big of an impact on your business? The short answer is, yes. 

Images and words are the main elements of your website. How they are presented to your general audience can have a significant effect on your overall style and how effective your site is as well. Your voice and tone for your business are unique and should be reflected in every aspect of your website. Your site is your own, and so is the font that you choose for it.

Additionally, font is not simply about style. It is also selected out of consideration of your audience. Some future clients may look at your font to determine professional quality, and more mature viewers will appreciate a larger and more bold font. You want to take the full spectrum of your business and clients into account when designing your website, and here’s how to get started.

A recently added feature to Chrome Dev Tools provides developers with a much-needed font properties panel that allows font adjustments on the fly. This new panel streamlines some of the most common font properties, saving designers and developers some typing time. With it, a developer can quickly adjust the desired font size, weight, line height, and spacing without needing to type in any CSS properties manually. 

How to Enable the Feature

You can enable this feature, via the Experiments Panel in Chrome Dev Tools.

  1. From DevTools, enter Cmd + Shift + P > Show Experiments.
  2. Type in font in the Experiments Filter box.
  3. Enable the Font Editor Experiment.

How to Use This Feature

Follow these steps to use the font editor:

  1. Inspect the desired text with Chrome Dev Tools.
  2. Click on the Font Editor icon within the Styles Pane (marked the double-A icon).
  3. Adjust your font properties and watch as your page updates in real-time.

Now that you have all this information, you may be asking yourself, “What now?” You understand how the design of your website and font of its content affects your business and clients, but now you need to apply this information. Perhaps you don’t feel confident enough to undertake this task of font control, or maybe you don’t have an IT department to manage it for you.

If you feel any of these concerns, don’t worry. Rock Paper Simple is here to help you. We have worked with many businesses to help create and maintain successful websites that draw the attention of potential clients. We are capable of customizing each site to the specific wants and needs of the owner, and we ensure quality results. 

We and our highly experienced IT and web design team will work diligently alongside your business to give you the perfect font to suit your website’s style and audience convenience. Rock Paper Simple wants to see your business thrive, and we have the drive and skills to see that happen.

Design Richer CSS Gradients

Have you ever created a CSS gradient in your graphic design, or are you unsure of what precisely a CSS gradient is? Essentially, a CSS gradient is part of the image data on a website that controls the transition between colors. It is used to manage the appearance and vibrancy of the colors in any pictures or additional images you may use for your business’s website. 

So, what should you do with images representing your website that appear to be a bit off and dismal, hindering the quality of your images’ gradient opacity? If those two colors form a line through the center of the color wheel, they merge, and as a result, you end up with a grey zone. The center contains zero saturation in the RGB color model as the color approaches closer to white in the dead center. The result is a gradient like this one, with a blah grey zone in the middle. 

As you can see, going in a straight line between these two colors produces a lackluster grey area as that line passes through the center of the RGB mode. All the rich colors exist on the edges. As a successful business owner, you want to have the best representation of your work for your website, and the quality of the CSS gradient in the images you use is a big part of that. The solution is to take a detour around the grey center rather than a straight line.

The result is a richer gradient that avoids the desaturated middle and detours through other colors before reaching the destination color. In turn, the improved vibrancy enhances the overall quality and appeal of your website. Designing your colors will make all the difference from the CSS border gradient, background gradient, and text gradient. Manually creating these gradients can be time-consuming and exceedingly frustrating because of the RGB color model. But luckily for us, designer Erik D. Kennedy has come up with a CSS gradient tool that does exactly that! Take a look here and start creating more rich, vibrant gradients!


Your website image matters. It acts as the face of your business, showcasing your professional and creative voice, letting present and future clients know who you are and what your priorities are. And the color is a significant aspect of your image. It can seem like a daunting task to someone inexperienced and not as knowledgeable with CSS gradients. Designing the various gradients on your website is essential, and Rock Paper Simple is ready to be your partner in assisting you with it. With the help of our dedicated web design team, we will work to create a strong, functioning, and vibrant website that fully optimizes the vision and goals of your business. Having solid, well-designed images for your website is the first step to success. With Rock Paper Simple on your team to support you, we can help you achieve truly awesome CSS gradients.

Support Dark Mode with .SVG Favicons

Design details are a critical element in your website’s performance. With the constant changes in technology and user interface settings, businesses need to adjust their website’s design compatibility alongside those developments. 

While dark mode is not a brand new interface theme, it is becoming more widely adopted among users. Due to this, businesses might find that their favicon doesn’t have the same visual appeal when viewed in the dark mode display setting. This blog breaks down the dark mode theme, its effect on an organization’s favicons, and the solution .SVG files present. 

What Is Dark Mode? 

Dark mode is a display setting for user interfaces like smartphones, tablets, or laptops. In this mode, white or grey text will be displayed against a dark screen, whereas in light mode, dark text is displayed against a light screen. Light mode is generally a device’s default setting. However, many consumers are starting to switch to dark mode as it reduces the amount of light emitted by a device’s screen while maintaining readability. 

What Is a Favicon?

The word favicon is short for “favorite icon.” It’s the tiny 16×16 pixel graphic that represents your brand in the title bar of your website browser. Traditional favicons are simply uploaded as .PNG files. But depending on the color of your logo, it may be hard to read when viewed in dark mode.



So what happens in dark mode when your favicon is a dark color? Well, you end up with a logo that is either very visible or nearly invisible. This is where the .SVG graphic format comes in. 

.SVG File Importance 

Plainly put, .SVG files are just text files. This means that it is possible to add CSS (Cascading Style Sheets) directly into the file and apply filters like brightness when dark mode is enabled. It’s also possible to take a dark icon and invert it to white for dark mode users. Take a look at the coding below to see how to edit the .SVG files using CSS. You can also learn more about CSS here. 

(source: https://css-tricks.com/svg-favicons-in-action/)
Adding brightness to your favicon when dark mode is enabled. 
(source: https://css-tricks.com/svg-favicons-in-action/)
Inverting your dark icon to white when dark mode is enabled.

While manually editing your file is possible, our developers recommend this handy favicon tool. This tool allows you to see how your favicon looks in browser tabs and Google results pages as well as shows a preview of what your icon will look like in both dark and light mode themes. 

There’s a lot to consider when branding your business. If you’re looking for assistance, our team of dedicated marketing experts would love to help design a multi-purpose logo for your organization. Our number one goal at Rock Paper Simple is to help your business grow. So, come partner with us! Let’s make your success a reality.

Choosing a WordPress Hosting Provider for Your Business

For those who have websites, whether for business, blogs, or otherwise, you may find yourself asking the question, how do I choose a web hosting provider? Who is the best for hosting a small business and managing web hosting? If you have a WordPress website or plan to, then you will need a reliable hosting provider. 

At Rock Paper Simple, we have been using WPengine for many years, and we are thrilled with the service they provide. When choosing a hosting service for your WordPress website, not all hosting providers are created equal, and there are some providers like WPEngine cater specifically to WordPress hosting. Here are a few things to look for when choosing a WordPress hosting provider. 

  1. Security – This is probably the most significant thing to look for when choosing a hosting provider. Your information is sensitive and critical for your business. Some things to consider are daily backups, security software, and SSL certificates.
  2. Uptime – No hosting providers can guarantee 100% uptime, but some get close. Some of the best providers can offer uptime at or above 99.99%. So, choose a provider that can guarantee as much uptime as possible.
  3.  Customer Support – You will want a hosting provider to offer 24/7 support with a quick response time to your issues. IF you choose a provider that offers this, you will have some peace of mind knowing someone will be there around the clock to assist you. Your business is essential, and you deserve a provider who values your work as much as you do.
  4. Upgrade options – If you plan on growing your business in the future but do not need anything super robust when you are first starting, you will want to make sure your hosting provider can support growth. You may have a small business when you first join your hosting provider, but that can change in the future. It is important to talk with your potential providers about any long-term goals to ensure they are the right fit for you.
  5. WordPress Specific Service – Most hosting options that support PHP can host a WordPress website. However, there are services out there that offer WordPress-specific hosting options such as WordPress optimization, automatic plugin updates, software updates, and virus & malware removal, to name a few. With a bit of research, you can find a web host that offers WordPress-specific hosting. Your business is unique, and the services your host provides should reflect that. Make sure the hosting provider can give you access to the tools you need to help your website flourish.

Picking a good hosting provider will be essential to the success of your business, and using the five tips mentioned above can help you narrow down your choices, so choose a provider that meets your specific business goals. And Rock Paper Simple is happy to be your partner when selecting a hosting company. Our dedicated team of experts will work with you in WordPress to ensure that your website’s security, functionality, and services are always up to date and excelling. Contact us at Rock Paper Simple today and learn more about how we can partner with your business and reach success.