Workplace Zombies vs. Team Members

You’re trapped inside a large, featureless office building.

You’re supposed to gather supplies and prepare them for transportation back to camp. But horrible scratching and thumping noises make it difficult for you to complete your task. The zombies are outside, trying desperately to find a way in. They know you’re in the building, and they’re starving for a taste of your brain.

This scenario is precisely how team members with anxiety, depression, PTSD, schizophrenia, and even eating disorders can feel while working unless their employer considers their mental health needs. In fact, mental health is something that should be considered for every team member… regardless of a diagnosis.

What can a business do to create a more inclusive, nurturing, and understanding work environment for team members with these mental health challenges? In other words, how can an employer protect their team members from getting bitten by clamoring, clawing zombies?

A Guide to Workplace Zombies:

Unlike real zombies (or should I say, “the fictional impression of a zombie”), workplace zombies are not as easily identified. They aren’t covered in mold and dried blood. In fact, they don’t even have bodies. They’re more dangerous than that; they exist as worrisome concepts, scary ideas, or warped perceptions of reality that can’t be held at bay with walls or soldiers.

These can be exacerbated by the real-world challenges in the workplace of tight deadlines, understaffing, inflexible hours, harassment or bullying, lack of co-worker support, isolation, a negative workplace culture, poor work/life balance, and more.

Some businesses can be filled with uncertainty, negativity, and stress. In such an environment, workers can be endlessly distracted by the scratching and thumping of hungry zombies.

Hold the Workplace Zombies at Bay

The zombies are here. And for those with mental health issues (and we all have our mental health battles to fight), these nagging zombies will even follow them home after work. But what can an employer do to increase their team members’ comfort and productivity levels at work?

In her Harvard Business Review article, Katherine Ponte suggests that employers/supervisors prepare themselves by learning everything they can about how different psychological disorders can affect a person at their job. Then, watch for signs of a team member struggling.

Once spotted, a manager should choose a good time to approach that team member, start a conversation using supportive language, and explore ways of alleviating that person’s stressors.

Some team members may need a chance to go for a brief walk a few times each day or work outside for a while. They may need support from a co-worker or just need to talk to someone. Others may be stressed about bills and be best served by an advance on their pay.

Clarissa Windham-Bradstock suggests in her Forbes article that companies create a mental health strategy to better combat the mental health zombies:

  • Invest in making sure team members feel safe, valued, and heard.
  • Educate all team members on working alongside and including those with mental health issues.
  • Create tools for team members to balance their work and home life better.

As with all other facets of business, communication is critical. The worst thing an employer can do about mental health problems at the workplace is nothing. When mental health disorders like depression, anxiety, PTSD, and others aren’t discussed, they remain taboo topics that team members will feel embarrassed to talk about with anyone. They will have to fight the zombies with no backup.

Rock Paper Simple’s Thoughts on Mental Health

We believe that mental health is relevant for everyone and that we often neglect our mental health in ways we never would for our physical health. Taking care of our minds somehow always seems like a second thought or less important than anything taking place at the moment. 

We feel so strongly about this. Rock Paper Simple and Mendx Studios (our sister studio) created a documentary in partnership with some awesome investors called Breakthrough: A Mental Health Journey, which tells the stories of a diverse group of people and their own mental health journeys. Its purpose is to destigmatize mental health and show that we all have our own mental health battles… we believe it will help bring positive change to how Americans view mental health. 

So how does an employer invest in the mental health of their team members? We don’t claim to be the experts in this area, but we have a Purpose Statement here that is simply, “Because People Matter” and is a great place to start. Determining that people are our focus means we must always understand how what we do affects the people we work with and work for.

Here are just some things we emphasize and do to invest in our team’s mental health:

  • Work Life Balance – We won’t always claim to win the battle against the zombies in this category, but we work very hard to protect our team’s work life balance as much as we can. This starts by simply committing to the fact that it is important to your organization’s culture… from there, it will look different for every organization. 
    • One practical way we do this is to monitor bandwidth and ask our team members each week to report on their scorecards on a scale in terms of workload and how much time they are working extra each week. This allows our team leaders to identify if someone is consistently putting in extra time and come alongside them to find out why to determine what can be done. It’s terrible for a team member to get burned out because their team didn’t know they were burning the midnight oil.
    • Another option is to give opportunities for team members to put in extra hours to earn additional PTO or other incentives. We have recently been experimenting with methods to implement this. As a small business, we know it can be challenging to balance taking care of your people and keeping the numbers out of the red, but it can be done!
  • Chaplains – One really impactful thing we do is engage with Marketplace Chaplains, which assigns a diverse team of chaplains to each company. They are nationwide and affordable. These chaplains make regular weekly office visits and are always (24/7) available to team members who need someone to talk to about anything from mental health issues to spiritual struggles. While faith-based, they never overstep, and the well-being and privacy of each team member come first for them. 
    • While everything they speak about is confidential, they report each quarter regarding how many private conversations were had (not with who) and the high-level topics. They often include family, health, faith, parenting, marriage, and sometimes really hard conversations such as death and conflict.
    • Chaplains can be a huge backup in the fight against the zombies, but there are other options, too… some organizations provide prepaid mental health therapy sessions you can provide to your team as a benefit.

  • A Safe Work Space – We have heard how influential a good culture is for so many reasons, but none is quite as crucial as a safe place where voices are heard, and there is trust between team members, leaders, and all involved in the organization. If your team can’t trust those they report to, dig deeper and find out why. We operate on an EOS system that provides a framework for clear accountability, vision, goals, responsibilities, and methods to bring issues to the surface.
  • Learn Together – We recently began reading the book, The Five Dysfunctions of a Team to dig more into how we can better operate as one unit and respectfully handle conflict in a way that makes us all better. This makes for a healthier team, and a healthier team can beat back those zombies of mental health oppression more effectively.
  • Some other tools in our toolbelt include Redirect Healthcare‘s free virtual mental health counseling, an emphasis on healthy conflict, benefits like every other Friday on-call, and a limited set of monthly work-from-home days.

This is by no means meant to be an exhaustive list of ways you can invest in your team’s mental health, but are some ways we do it here. Sharing these might inspire others to invest further in their teams. Let’s fight back against that zombie apocalypse and make our workplaces better for the people there!

Slaying Dragons with Video Testimonials

Why do we enjoy shows like The Office and Parks & Recreation so much? They’re both hilarious comedies, obviously. But aside from that, the mockumentary style of both series gives the audience a sense of intimacy with the characters. We implicitly trust the openness and candor of Michael Scott and Leslie Knope (and all their respective supporting characters) thanks to the private, one-on-one nature of the interviews they give us each episode.

Real-world organizations like yours can harness the power of documentary-style video testimonials to convey to your target demographic that same Office/Parks & Rec sense of intimacy and trust. 

Why Testimonials?

About 97% of consumers report that online reviews and testimonials influence their purchasing decisions. Using a video format for testimonials has the added benefit of being more memorable than written reviews – leading to higher conversion rates and, ultimately, a greater number of satisfied clients. Additionally, videos are far more likely than text to be shared on social media, increasing the testimonial’s reach and overall impressions.

So, what makes video testimonials such an effective marketing tool? Well, to put it simply: people love stories. One glance at the entertainment industry’s profits will confirm that fact. And what better story to tell than a true story of overcoming real-world obstacles told by a real-life, appreciative client?

A video testimonial appeals to prospective customers’ emotions better than any plain-text review. The reason for this emotional response can be found in our brains. Mirror neurons observe emotions and actions in others, then trigger the same emotions in us and urge us to act similarly. Thanks to our mirror neurons, every time we see a genuine product or service testimonial, we recognize it as genuine and get caught up in its story.

Here, There Be Dragons

A good story requires certain elements, and if your video testimonial is going to effectively fetch new business, we must ensure all of the story essentials are included. We need a happy customer to fill the role of the damsel-in-distress. We need a dragon to slay (a business challenge, not a real dragon). And we need a hero – a knight in shining armor, riding in to save the day – which will be realized in the person of your organization.

Remember that a genuinely satisfied client will tell their story naturally. They came to you with a problem that needed to be overcome. Whether that problem was the building of a functional and attractive website, the marketing of a unique product, or the planning of a fundraising event, your client needed help with a challenging struggle – and you, in turn, heroically carried them through that struggle to a victorious conclusion!

Video testimonials help promote your business in a way no other type of advertising can match. Imagine the slaying of a dragon told from the point of view of the townspeople who needed rescuing. Suddenly, other dragon-besieged folks seek you out due to your past successes in the realm of dragons. You’d have to search far and wide to find a better, more convincing recommendation for your services… your dragon-slaying services, of course.

Pro-Video at Rock Paper Simple

Rock Paper Simple is honored to host several video testimonials that our clients were kind enough to give. The Melbourne Police Department was kind enough to say a few words about a recruiting video we produced for them. Candlelighters of Brevard also paid us a very nice compliment via testimonial. See what other video reviews we have hidden in our lair.

Here, at Rock Paper Simple’s full-service video production facility, we can handle all of your organization’s video testimonial needs. The only thing we need from you is a happy client. We’ll do the rest. And when we’re finished, we’ll hand you a professionally produced testimonial with crisp HD video and crystal clear sound. From there, you can share it across your media accounts and incorporate it into other aspects of your marketing strategy.

To schedule a right-fit conversation for your next video testimonial video shoot, don’t hesitate to call 321.626.2172 or contact us online.

Our Q2 “You Rock Award” Winners Showcase

The You Rock Award is passed from team member to team member each month and is a fun way for us to recognize each other and our accomplishments. 

April 2022

One of our awesome Marketing Managers, Katie, selected our Graphic Designer Danielle for April!

Katie chose to pass the You Rock Award to Danielle for the following reasons: “I picked Danielle for April’s You Rock Award because she is an incredibly hard worker and is very passionate about her design projects. She is always very easy to work with, will always listen to her team members, and is willing to answer all of our questions. Her creativity is constantly praised by customers and she always strives to do better!”


May 2022 

Danielle, Graphic Designer Extraordinaire, chose to give May’s You Rock Award to our awesome Videographer, Victoria!

Danielle said this about Victoria: “Victoria always arrives with a smile and spreads infectious positive energy throughout the office. She strives for new, better, and easier ways to reach goals and to overcome obstacles. She has an authentic passion and love for both life and her work!”


June 2022

Victoria, our amazing Videographer described, “I chose Mikayla as the well-deserved choice for the You Rock Award.

Mikayla is always giving her best to her work, and is constantly exhibiting our core values of Own It, Continuously Learning, putting our Team First, and Doing the Right Thing. She is such a fun and enjoyable presence in the office, and I’m so glad she is a part of our team!”


6 Advantages of Having a Custom 404 Error Page

6 Advantages of Having a Custom 404 Error Page

Have you ever surfed the internet looking for something, can’t find it, and run into a page that says, “Nope. No content for you. Here’s a 404.”? Nearly all folks who enjoy spending time online have had this problem. 

The technical term for a broken link or missing content is a 404 error page. To reduce the “yikes,” and “how disappointing” factor of your target audience seeing a generic error page, why not go the custom route? 

If you own or manage a website, this is an important opportunity to have fun with your site’s visitors while addressing their concerns. How you handle this situation can either drive visitors away or give them a laugh while helping them find the right page.

Let’s explore six other reasons why it’s best to turn this negative 404 experience into one that’s not only on-brand but a way of connecting personally with your site’s visitors.

1. It Provides a Better User Experience

The more enjoyable and informative you can make this online oopsie, the more likely you can keep visitors on your website instead of running for the hills. I mean, as long as it’s functional, that’s obviously where they want to be, right? 

Many companies use funny images and lines to entertain their viewers so that the “Where did it go?” experience isn’t so offputting. Then, they try to provide options for navigating to the right place or other relevant content on their website, enhancing the users’ overall browsing experience. One method is to include a search bar on your broken link page so users can try searching for something else. And, keeping people on your site longer reduces your bounce rate! That’s a win-win.  

2. It Shows that You Care About Your Users

People matter! Custom-designed 404 error pages clearly state that you care about your users. Even though the error message is not a part of your regular content, it will show that you have gone the extra mile to improve your website. It will also help you to boost the trust factor among your users and can give that last push to encourage users to do business with you. Woo-hoo!

3. It is a Great Opportunity to Connect with Your Visitors

Engaging and clear communication is the key to building a better relationship with your visitors and improving your sales performance. You can make the content match your brand voice and visualization with a little copy and design. For instance, you can create humorous content if you have a youthful and funny brand (ahem, like us). A bland, standard 404 error page means you miss out on this vital branding opportunity (oh noooooooo!). 

4. Use It as a Chance to Upsell or Cross-Sell

A common (and smart) method of saving a sale when an older product or service package has been removed from a website is by showcasing what else you have to offer that’s similar (or even better). Take advantage of this error page that could have been a major letdown and, instead, create a new sales lead for your current offerings. Nice! 

5. It Offers an Opportunity to Display Ads

Finding a way to work more digital advertising into your website can require some creative thinking. Custom 404 error pages are an excellent opportunity to display ads from your trusted advertisers, ultimately helping you increase the revenue from your website. Cha-ching!

6. It Has the Potential to Re-Engage Users

Everybody loves a bargain, right? Are you running a special, a sale, seasonal discount, clearance event, or short-term sign-up offer? It’s your chance to let everybody know about it! Custom 404 error pages can showcase your current promotions, re-engaging your customers and putting them back in a buying mood. Sweet!

Partner With a Trusted Web Design Firm to Create a Custom 404 Error Page

OK then, now you know what your website is missing out on by having a cookie cutter error page: branding, user experience, bounce rates, conversion rates, ads, and just plain caring for your site’s visitors. So, what are you waiting 404? If you need help creating a more engaging website with custom 404 error pages, copy, design, ads, video, and more, kindly contact the web design experts at Rock Paper Simple for a right-fit conversation! 


How To Write Design-Conscious Web Copy

How To Write Design-Conscious Web CopyProfessional graphic designers in digital marketing think differently from the mainstream crowd. It’s palpable. You only need to glance at some of the greatest modern artsy creations in recent memory to understand how the graphic designer’s mind roams, immersed in a freestyle of imagination. Everything from NFTs and crisp website layouts to polished brand infographics offers a glimpse into the brilliant mind of the designer. 

If you plan to prepare premium copywriting with top graphic designers in the digital marketing field, you’ll need to complement and attract the attention of their curious minds. Run-of-the-mill copywriting or anything remotely bland will only draw their disdain. Yet, it’s not about pandering to the visuals so much that it all seems “scripted” or overbearing. As the legendary architect, Mies Van Der Rohe said, “Less is more.” And the trick lies in the presentation. 

Keep Believin’ in Keepin’ It Even

Designers in digital marketing adore symmetry. It’s a shared element in architecture, fashion, still life, website design, and other visual creations. So if you’re preparing website copywriting with a graphic designer’s masterpiece in mind, it’s strategic to incorporate the golden rule of symmetry in your written layout. 

For example, if you feature lists on your website, stick to an even number of entries, which uncannily appear more symmetrical to the human mind. It just seems whole and more pleasant to the general audience (and partnering graphic designer). If you intend to list some industries served by your client, go with an even number; it offers a smooth, velvety visual experience.

In addition, try to keep website design copywriting sections populated with an even number of words, so no segment sticks out like a sore thumb — unless it was part of the plan to direct readers toward a specific tidbit of info. 

Achieve Multi-Section Perfection 

In website design, copy, taglines, headings, and subheadings are like the chapters in a storybook. With chapters in place, you can navigate to a specific part of your favorite fable without flipping frantically through the pages. 

Aside from providing site visitors with a frictionless browsing experience, optimized headings and subheadings serve as beacons for your designers so they can effectively position the most suitable visuals for optimal results. Defining each section of your website design copy with attractive headings and subtitles paired with matching visuals weaves a breathtaking tapestry that converts. 

Abide by Words that May Hide

Let the ego go by the wayside when digital marketing designers decide to hide text using flip cards, hover, or scrolling content. In all likelihood, it’s not a personal attack by the designer or an attempt to upstage your talent. Interactive elements have proven to encourage site visitors to engage with your content. 

Rather than poring through static sentences, the hidden text allows audiences to play an active role in a personalized online journey as they experience a brand. People love brand stories, and there’s more than one way to tell a tale. Just look at the countless renditions of Shakespearean plays based on similar themes. 

Tell a Story, Together 

Speaking of stories, your designers will probably concur that a structured “storybook layout” with a beginning, middle, and end will do wonders for your website design copy. It makes it easier for designers to plan a series of visuals according to each section’s desired mood and content. 

As a guideline, consider starting with some context that gives site visitors a rough idea or introduction to the client’s offerings. The opening section should provide a “slippery slide,” described by marketing expert Joseph Sugarman, effortlessly guiding readers to the next part of your copywriting. It’s like well-phrased paragraphs at the start of each chapter in a book that makes it unputdownable. 

The middle section of your copy should effectively expound on the points outlined at the beginning, with strategic persuasion backed up with convincing data. Here’s where you win the trust and confidence of your eager reader before sealing the deal with a tactical CTA. 

A clear and riveting story arc will give your digital marketing designers the direction they need to create engaging visual diagrams and representations without assumptions. The systematic approach also makes rebranding much easier since you can conveniently revisit and edit copy elements to suit your new style. 

Plan Banners Using Manners 

Communication remains vital in the most successful copy-design collaborations or other successful partnerships. So instead of taking the ball and running with it, consider discussing your webpage’s wireframe with designers. Go in-depth by ironing out each section’s details (e.g., tinkering with the Lorem Ipsum) before approaching the client. 

Determine the ideal number of slides for a slider, the banner design, and the imagery that captures the essence of a client’s business before proceeding with the copy. Teams should have a consensus that shapes a coherent and cohesive narrative. 

Reach out to the marketing virtuosos at Rock Paper Simple to get started on a winning web content strategy that combines copywriting excellence with visual perfection. You can call us at 321-361-4197 or send a message, we look forward to hearing from you! 

What is Lorem Ipsum?

When you check out your new website design, digital marketing materials, or other items from your graphic design team, you might see totally unreadable text. If you see a sentence that starts Lorem ipsum dolor sit amet, consectetur adipiscing elit, no worries! Your designer didn’t fill your site with copywriting in an unknown language.

This strange-looking jumble of words is simply a placeholder called Lorem ipsum with no actual meaning. But what is it? Why are you seeing it? Where did it come from? Let’s dig in.

What Are Placeholder Texts and Why Are They Used?

Lorem ipsum is used as a placeholder text by graphic designers, web designers, and digital marketing gurus to fill a space where your content will eventually live. Many creative and marketing professionals use Lorem ipsum to display font choices and how the project will eventually look without the text being a distraction. Design professionals in many fields use Lorem ipsum, but here are three of the most common:

  • Graphic designers use placeholder text to help them create your project’s visual look and layout before your copywriting is available. Graphic designers also use Lorem ipsum to present recommended font pairings, so you can select the fonts you love that reflect your brand. Plus, since font spacing varies, there’s no point in adding the actual copywriting until a font is chosen.
  • Digital marketing experts use Lorem ipsum to create social media or email templates. That way, you can see how it will look when your fresh content and copywriting replace it. Templates make it a breeze to create on-brand social media posts and emails that you can use over and over.

Why Do Designers Use Lorem Ipsum?

Placeholder texts are super handy as they show you how your design will look during the initial phases of your website design, digital marketing, or other graphic design projects. Placeholder texts can also be used in a process called greeking to obscure distracting text when making changes to the design.

Lorem ipsum has become the most popular placeholder text simply because it doesn’t make sense! It’s a short but sweet paragraph (or more) that contains all the letters of the alphabet with the characters spread out evenly. This allows you to focus on the design and layout rather than reading actual text and getting distracted.

When examining and choosing fonts, placeholder texts like lorem ipsum can also be used by graphic designers. Thousands of fonts are available, so this is where lorem ipsum comes to the rescue. Your designer can find your perfect combination of fonts and style them, so they look amazing before adding your copywriting or other content. 

Where Did Lorem Ipsum Come From?

Despite appearances, Lorem ipsum is not simply random text. It has roots in a piece of Latin literature with the catchy title De finibus bonorum et malorum (The Extremes of Good and Evil), written way back in 45 B.C. by everyone’s favorite Roman philosopher, Cicero. 

Like many of us, Lorem ipsum took its time gaining popularity. Despite being over 2000 years old, researchers think it wasn’t actually used as a placeholder until some point in the 1500s, when a printer, who we can only assume loved Roman philosophy, was desperate to show off his printing prowess. So, he took the original text and scrambled its order to show off its range of fonts in a specimen book. However, Lorem Ipsum really started to hit the big time in the swinging 60s. Letraset, a supplier of dry-transfer sheets, used Lorem Ipsum in all its advertising.  

Lorem Ipsum then had another surge in popularity in the late 1980s, when it was included in popular desktop publishing software. Since then, it has been included with most software used by web designers, graphic designers, and digital marketing experts, helping cement it as the de facto dummy text. 

What Does Lorem Ipsum Mean in English?

Despite its Latin roots, many words in Lorem ipsum as it’s used today have been modified over the centuries. Sadly, this means Lorem ipsum is no longer considered Latin, even though it looks like it — unless you’re a Latin expert. The word lorem, for example, is a shortened form of the word dolorem, which means pain. However, we can get close to a translation by returning to the original source, part of which translates as:

“Nor is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure.”

Fancy that — your design may be filled with placeholder text that philosophizes about pain!

Alternatives to Lorem Ipsum

Not everyone is a fan of Lorem ipsum. Luckily, the internet has come to the rescue with alternatives if you don’t want to use a piece of 2000-year-old text. For example, you could use quotes from classic TV shows using Fillerarma, classic novels with Lit Ipsum, pirate speak with Pirate Ipsum, or fill your design with cat speak using Cat Ipsum.  

Now you know all about Lorem ipsum and how your designers use placeholder text to create the best graphic design, web design, and digital marketing assets before they insert the final copywriting.  

If you’re in need of digital marketing, copywriting, and website design contact the branding experts here at Rock Paper Simple. We’d love to empower you to achieve your goals and stand out in your marketplace.

Featured Non-Profit: Children’s Hunger Project

A charitable organization devoted to providing Brevard County Public School children with food packets for the weekends, The Children’s Hunger Project prevents local students from going hungry. Filling the gap between school-provided breakfasts and lunches Monday through Friday, children in need receive nutritious items to take home in their backpacks which they enjoy and can eat without the need for cooking or preparation from an adult. 

Known as the Brevard County Backpack Program, this non-profit, in conjunction with Teachers and Staff, makes it possible for elementary-aged children to thrive and succeed both inside and outside the classroom. See Rock Paper Simple’s entire non-profit portfolio or read our Children’s Hunger Project website project summary.


You Rock Award 2022

Each month, a Rock Paper Simple team member gets the honor of getting the You Rock Award. Selected by the last team member who won, a custom-made presentation (of an extremely creative nature) led to transferring the title and the magnificent You Rock trophy. Here’s a recap of this quarter’s really, really awesome You Rock recipients. 

January 2022

The You Rock Award is passed from team member to team member each month and is a fun way for us to recognize each other and our accomplishments. Web Developer Tom Affeld selected Josh Painter, our Lead Videographer for January!

Tom created a custom Youtube video for the award handoff and kept the office guessing the entire time. His sentiments expressed his appreciation for Josh’s new role and responsibilities as the Team Lead of the video and photo department. Congrats, and keep up the great work, Josh!

February 2022

Josh Painter presented February’s award with a fun matching game featuring other famous people named Josh! The game was a fun and engaging way to get our team involved and helped lead up to the big reveal. Congratulations Joshua!

Josh spoke fondly about this month’s You Rock Award recipient, “I chose to give this award to our Head Honcho, Joshua Adams, because of his leadership and hard work. He creates a fun, professional culture here at Rock Paper Simple, and that helps us to achieve the best that we can. Thanks for all you do Joshua and I’m looking forward to where you lead our team!”

March 2022

Joshua then passed along the honor to our newest Marketing Manager, Katie Holm, who has truly embodied the Rock Paper Simple spirit in all she does. Our Head Honcho said, “It’s super hard, in my position, to pass along the You Rock Award, because I see so much good work and great people doing awesome things that it can be a challenge for me to choose. I did finally make my decision because not only has this person contributed so much to the team and reflected our core values of Own It, Continuously Learning, Team First and Do The Right Thing, but she has also done it all in a relatively short period of time. Thank you, Katie Holm for being a team player, for owning what we’ve thrown at you, for adapting along the way and for working with me to do right by our clients. You Rock!”

Featured Client: All Points

Launched in mid-September, the All Points, LLC website project from Rock Paper Simple accurately conveys them as a leader in technology and engineering designs for space exploration and national defense who provide customers and partners with proven, forward-thinking, innovative solutions. Working under government contract vehicles, All Points, LLC’s efforts are driven by unique requests and short-notice deadlines. They include capabilities such as engineering, software, IT, cyber security, modeling and simulation, and integrated logistics. Their acquisitions, technology, and business experts in Merritt Island solutionize dynamic technical services in the highest risk environments under mission-critical constraints. Partnering with MARS Suite to revolutionize cyber risk management, our team also built a landing page for the All Points, LLC team to tie the two together.



Rock Paper Simple Open House 2022

To celebrate our new Brevard County-based business location, the team at Rock Paper Simple held a public ribbon-cutting ceremony complete with food, drink, and games on March 22, 2022. The event lasted three and a half hours, and we all had so much fun! Woo hoo!

We’d like to extend a huge thanks to everyone who came out and showed their support. Past, present, and future clients, team members, family, friends, and neighbors were all welcome. They were co-mingling amongst the orange and grey decorations and local organizations, including the Brevard County Chambers of Commerce, The Children’s Hunger Project, Brevard Family Partnership, and New Life Mission.

Before the ceremonial cutting of the ribbon at 6:00 pm, Chaplain Pete from Marketplace Chaplains blessed the ongoings with a prayer, which was followed by an introduction from Michael Ayers, President, and CEO of the Melbourne Regional Chamber. Our Head Honcho Joshua Adams made a heartfelt speech explaining the history of the business and his love for his wife and community. Then he cut the ribbon to our new office in true Rock Paper Simple style, with a pair of oversized scissors and an orange ribbon held by the whole team. 

During the open house event, we officially marked the occasion with team-guided office tours, on-brand cupcakes, sandwiches, hor d’oeuvres, a dress-up photo booth, hula hoops, giant connect four, ax throwing, and live music from Honeycutt LIVE. Many attendees also entered a raffle to win prizes such as a Grogu Chia Pet, with the grand prize being a series of ten professional headshots. 

The relocation to a larger space reflects our commitment to meeting our marketing partners’ needs, including hosting video and photoshoots in-house at our 1,200 square foot studio space. Awesome! Additionally, the more spacious office allows us to house a more extensive Creative and Marketing Team. 

Couldn’t make it out to the event? No worries! Make an appointment with your Marketing Manager to come and see us at our centrally located office in the Gateway Business Center at 1335 Gateway Dr. Suite 2007, Melbourne, FL 32901, or give us a call at (321) 626-2172 to book your Discovery Session.