Design Richer CSS Gradients

Have you ever created a CSS gradient in your graphic design, or are you unsure of what precisely a CSS gradient is? Essentially, a CSS gradient is part of the image data on a website that controls the transition between colors. It is used to manage the appearance and vibrancy of the colors in any pictures or additional images you may use for your business’s website. 

So, what should you do with images representing your website that appear to be a bit off and dismal, hindering the quality of your images’ gradient opacity? If those two colors form a line through the center of the color wheel, they merge, and as a result, you end up with a grey zone. The center contains zero saturation in the RGB color model as the color approaches closer to white in the dead center. The result is a gradient like this one, with a blah grey zone in the middle. 

As you can see, going in a straight line between these two colors produces a lackluster grey area as that line passes through the center of the RGB mode. All the rich colors exist on the edges. As a successful business owner, you want to have the best representation of your work for your website, and the quality of the CSS gradient in the images you use is a big part of that. The solution is to take a detour around the grey center rather than a straight line.

The result is a richer gradient that avoids the desaturated middle and detours through other colors before reaching the destination color. In turn, the improved vibrancy enhances the overall quality and appeal of your website. Designing your colors will make all the difference from the CSS border gradient, background gradient, and text gradient. Manually creating these gradients can be time-consuming and exceedingly frustrating because of the RGB color model. But luckily for us, designer Erik D. Kennedy has come up with a CSS gradient tool that does exactly that! Take a look here and start creating more rich, vibrant gradients!

https://learnui.design/tools/gradient-generator.html

Your website image matters. It acts as the face of your business, showcasing your professional and creative voice, letting present and future clients know who you are and what your priorities are. And the color is a significant aspect of your image. It can seem like a daunting task to someone inexperienced and not as knowledgeable with CSS gradients. Designing the various gradients on your website is essential, and Rock Paper Simple is ready to be your partner in assisting you with it. With the help of our dedicated web design team, we will work to create a strong, functioning, and vibrant website that fully optimizes the vision and goals of your business. Having solid, well-designed images for your website is the first step to success. With Rock Paper Simple on your team to support you, we can help you achieve truly awesome CSS gradients.

Support Dark Mode with .SVG Favicons

Design details are a critical element in your website’s performance. With the constant changes in technology and user interface settings, businesses need to adjust their website’s design compatibility alongside those developments. 

While dark mode is not a brand new interface theme, it is becoming more widely adopted among users. Due to this, businesses might find that their favicon doesn’t have the same visual appeal when viewed in the dark mode display setting. This blog breaks down the dark mode theme, its effect on an organization’s favicons, and the solution .SVG files present. 

What Is Dark Mode? 

Dark mode is a display setting for user interfaces like smartphones, tablets, or laptops. In this mode, white or grey text will be displayed against a dark screen, whereas in light mode, dark text is displayed against a light screen. Light mode is generally a device’s default setting. However, many consumers are starting to switch to dark mode as it reduces the amount of light emitted by a device’s screen while maintaining readability. 

What Is a Favicon?

The word favicon is short for “favorite icon.” It’s the tiny 16×16 pixel graphic that represents your brand in the title bar of your website browser. Traditional favicons are simply uploaded as .PNG files. But depending on the color of your logo, it may be hard to read when viewed in dark mode.

 

 

So what happens in dark mode when your favicon is a dark color? Well, you end up with a logo that is either very visible or nearly invisible. This is where the .SVG graphic format comes in. 

.SVG File Importance 

Plainly put, .SVG files are just text files. This means that it is possible to add CSS (Cascading Style Sheets) directly into the file and apply filters like brightness when dark mode is enabled. It’s also possible to take a dark icon and invert it to white for dark mode users. Take a look at the coding below to see how to edit the .SVG files using CSS. You can also learn more about CSS here. 

(source: https://css-tricks.com/svg-favicons-in-action/)
Adding brightness to your favicon when dark mode is enabled. 
(source: https://css-tricks.com/svg-favicons-in-action/)
Inverting your dark icon to white when dark mode is enabled.

While manually editing your file is possible, our developers recommend this handy favicon tool. This tool allows you to see how your favicon looks in browser tabs and Google results pages as well as shows a preview of what your icon will look like in both dark and light mode themes. 

There’s a lot to consider when branding your business. If you’re looking for assistance, our team of dedicated marketing experts would love to help design a multi-purpose logo for your organization. Our number one goal at Rock Paper Simple is to help your business grow. So, come partner with us! Let’s make your success a reality.

Choosing a WordPress Hosting Provider for Your Business

For those who have websites, whether for business, blogs, or otherwise, you may find yourself asking the question, how do I choose a web hosting provider? Who is the best for hosting a small business and managing web hosting? If you have a WordPress website or plan to, then you will need a reliable hosting provider. 

At Rock Paper Simple, we have been using WPengine for many years, and we are thrilled with the service they provide. When choosing a hosting service for your WordPress website, not all hosting providers are created equal, and there are some providers like WPEngine cater specifically to WordPress hosting. Here are a few things to look for when choosing a WordPress hosting provider. 

  1. Security – This is probably the most significant thing to look for when choosing a hosting provider. Your information is sensitive and critical for your business. Some things to consider are daily backups, security software, and SSL certificates.
  2. Uptime – No hosting providers can guarantee 100% uptime, but some get close. Some of the best providers can offer uptime at or above 99.99%. So, choose a provider that can guarantee as much uptime as possible.
  3.  Customer Support – You will want a hosting provider to offer 24/7 support with a quick response time to your issues. IF you choose a provider that offers this, you will have some peace of mind knowing someone will be there around the clock to assist you. Your business is essential, and you deserve a provider who values your work as much as you do.
  4. Upgrade options – If you plan on growing your business in the future but do not need anything super robust when you are first starting, you will want to make sure your hosting provider can support growth. You may have a small business when you first join your hosting provider, but that can change in the future. It is important to talk with your potential providers about any long-term goals to ensure they are the right fit for you.
  5. WordPress Specific Service – Most hosting options that support PHP can host a WordPress website. However, there are services out there that offer WordPress-specific hosting options such as WordPress optimization, automatic plugin updates, software updates, and virus & malware removal, to name a few. With a bit of research, you can find a web host that offers WordPress-specific hosting. Your business is unique, and the services your host provides should reflect that. Make sure the hosting provider can give you access to the tools you need to help your website flourish.

Picking a good hosting provider will be essential to the success of your business, and using the five tips mentioned above can help you narrow down your choices, so choose a provider that meets your specific business goals. And Rock Paper Simple is happy to be your partner when selecting a hosting company. Our dedicated team of experts will work with you in WordPress to ensure that your website’s security, functionality, and services are always up to date and excelling. Contact us at Rock Paper Simple today and learn more about how we can partner with your business and reach success.

The Seven C’s of a Successful Social Strategy

Finding your roadmap for a successful social media marketing strategy can be largely beneficial to your business. It acts as a quick and convenient form of communication, a diverse platform to share information and interests, and a modern way of putting your image out into the world. As a business owner, your company website and office will always be the central places of contact with current and potential clients. However, social media presents an additional option.

Social media offers the opportunity to create a more personal and casual outlet for your audience while maintaining a professional atmosphere. And with multiple platforms readily available to customize to your business’s vision, you can make your social media into your ideal image. Rock Paper Simple is here to help you achieve that image, whether you work with a small business or a larger corporation. Whether you are unsure of how to start using social media for your business or you want to improve your presence on a current platform, Rock Paper Simple is ready to support you and has a few tips for a smart social media strategy to apply when creating your page:

1. Community: The best way to begin is to determine the target audience(s) you’re trying to reach. This will help you decide what social platforms to use and how to communicate with followers on each. How you interact with your audience and the tone you present yourself with can determine what kind of response you receive.

2. Content: Research what kind of content your followers will engage with on each channel. Be sure to highlight things that interest them, showcase your expertise, and provide thought leadership in your industry. You want to put out content that informs your audience of your business while keeping them engaged. 

3. Curation: Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way. Sharing helpful resources or tips provides value to your audience. It is important to know what and how much content to put out. You want to be informative and concise without overwhelming your audience. 

4. Creation: Creation is the act of creating content online, whether it be in the form of text, images, or video. According to Convince&Convert, the sweet spot of content curation to content creation is a 60/40 ratio: 60% curation and 40% creation.

5. Connection: Connection is about analyzing what your audience likes and dislikes about your content. The goal here is to gain a deeper understanding of your followers and appeal most to them. Depending on their engagement with your posts, your content strategy may need to change. 

6. Conversation: Conversation is the act of engaging back with your followers. This is key to building a strong, loyal community. Remember, social media is a way to build a more personal relationship with your present and future clients. Having an open communication channel can make all the difference for your business’s future. 

7. Conversion: Conversion is the ROI (return-on-investment). Here, it’s essential to analyze how many followers are taking action. Your social media strategy should connect to your business strategy, and as such, metrics like awareness, sales, and loyalty need to be measured.

Social media offers the opportunity for your business to strengthen and grow. The Social Media Marketing team at Rock Paper Simple is here and ready to help you achieve that goal. With our dedicated team of members working with advanced social media marketing strategies, we can benefit you in your financial services, nonprofits, content, and overall mission. We will help you succeed in expanding your business to new audiences and creating a more significant relationship with your clients.