Call-to-Actions and How to Make Them Effective

We all can name a website or two that doesn’t do much more than take up memory in cyberspace. It doesn’t engage visitors, and it doesn’t generate leads. It’s possible your current website isn’t rocking the web like it should either.

The majority of our clients at Rock Paper Simple need a website that’s designed to impress and drive results. One of the many ways we help our clients generate leads and create conversions is through effective call-to-actions on their website. Some websites don’t use call-to-actions, and if they do, they aren’t effective. All of our websites are designed with results in mind, which means more leads, conversions and sales for you. Would your business benefit from that? We thought so too!

What is a Call-to-Action?

A call-to-action is a line of text, usually placed in an image that prompts visitors to take action. The action you want the visitor to take could be anything – “Click here to schedule your 30-minute consultation now,” “Download our free e-book,” or “Get started today!”

Call-to-actions can also be placed in e-mails, at the end of a blog or a social media post.  Of course in the non-web world, call to actions are also used on just about any type of media advertisement including printed pieces, radio, TV and more.

Five Tips for Effective Call to Actions

Writing a call-to-action that compels your web visitor to action doesn’t have to be this long, overwhelming process. In fact, these five tips will simplify the process and allow your website to kick your business into overdrive.

1. Alignment/Relevancy

Have you ever clicked on a call-to-action only for it to lead to the wrong page? How does that affect business? If you’re depending on your website to bring you leads, a disconnect will have the visitor more likely to leave than become a lead.

The call-to-action must align with the page it lives on and where it redirects. We have a call-to-action at the bottom of our web design page encouraging visitors to schedule their 30-minute consultation. Since this page educates the visitor about our services, this call-to action fits the page by giving them the option to find out more about our web design services, ultimately creating a visitor into a lead. However, if that particular call-to-action lived on “The Simple Team” page, the visitor may feel that we are pushing our services too soon.

2. Clear and Compelling Message

Before a visitor clicks on a call-to-action, they have to be convinced they will get value out of doing so. One way to communicate value is through a clear and compelling message that creates a sense of urgency.

First, every call-to-action created needs to answer what you want the visitor to do and why. No one is going to click on a call-to-action that doesn’t communicate the benefits up front. When writing a call-to-action, plan for results that will not only accomplish your goal but also the visitors.

3. Use Them-Centric Copy

The majority of your website’s copy, including call-to-actions, should be solid, benefit-based content that speaks to your target demographic. It’s likely your customer is visiting your website to learn how a product will benefit them. Vague descriptions, fluffy words and industry jargon are too hard for visitors to understand and should be avoided.

Here at Rock Paper Simple, we practice what we teach. Using them-centric copy is one of our seven steps to building a marketing-focused website. Our webpage has call-to-actions and messaging that speak directly to our clients and their needs.

4. Visibility

Seems kind of obvious, but if your call-to-action isn’t visible, it’s pointless. Whether the call-to-action is placed above the fold or below, we found that as long as it’s near strong, supporting information, conversions will take place. Size and design are also important elements to consider. Visitors won’t notice your call-to-action if it falls flat and blends in with the page. By changing the button’s design to a complementary color (we call this an action color) and an appropriate size, it’s likely the visitor will notice and take action.

5. Keep It Simple

One of our company’s favorite phrases is “Keep It Simple.” Too often, we see businesses over-complicate their websites and marketing strategies to get a lead, when in reality, they end up pushing consumers away. Simplicity is what consumers want. Focus on delivering compelling content that concentrates on the user’s benefit and interests. Keep it simple, and they will engage.

Call-to-actions are one of the many ways Rock Paper Simple helps your website work for you and kick your business into overdrive. Would your business benefit from increased engagement? Click here to schedule your complimentary 30-minute consultation now!

Top 10 Website Myths

websitemythsWith the rapid growth of technological ability, there’s a lot a misconception about what it takes to create and market a website. In an effort to clear up those misconceptions, and the resulting mistrust of digital agencies, this post breaks down the top 10 website myths- in regards to development, design, and marketing.

Website Myth #1: I Can Do It Myself and Save Money

As long as you are a web developer, this is absolutely true!

The first thing I’d suggest doing is to look at how much your billable hour is, then decide how long you think it will take you to learn several languages and design concepts… then do the math. Likely you’ve already realized you can save money by hiring an agency! You are awesome at what you do… and likely that is not web design.

That point aside, one should also consider that an agency brings a world of experience in not only development and design, but also marketing and branding. This allows the agency to help you build a website that is marketing-focused and that will communicate the right message to the right audience. Simply put, a website that converts is going to make you money…and website that doesn’t loses you money.

Consider how important your website is to your business. Your first impression is to most of your prospects. What is that worth?

Website Myth #2: I Can’t Afford a Custom Website

Think of your website as an employee – one that works 24/7 and is the first impression a potential customer may have. Do you want that employee to be unprofessional and sloppy, or would you rather that employee be professional and ready to serve your customer?

As we mentioned above in myth #1, you get what you pay for. That bargain website will get you a lazy, inattentive “employee” that will end up costing you more in the long run. Whereas getting the right “employee” upfront will actually save you money and help you create more business, conversions and leads.

There are many options and packages that agencies can provide. Have a conversation with us and you might be surprised that you can afford a professional custom website that helps your company grow. The question you should be asking is if you can afford NOT to get one.

Website Myth #3: I Can Reach Just As Many Prospects by Spending Money on Other Marketing Materials

We aren’t going to tell you to ditch your marketing materials, nor will we tell you that a website is all you need. However, we do believe in integrated marketing strategies that include both print and digital mediums.

A website allows you to update your customers with new products, services, and offers easier than traditional methods. Plus, when your doors are closed and brochure is inaccessible, your website is the “employee” that’s always available.

Website Myth #4: Creating a Website is a Huge Time Commitment

 Yes, creating a website will require a time commitment from you but nothing quite like you imagine. A web design experience here at Rock Paper Simple is not only profitable for you once it’s completed but is also educational, exciting AND fun. Our process includes questionnaires to help guide you through the process, fun graphics to announce your new website, convenient online forms for you to send us your information, and “web guys” that are knowledgeable and easy to reach.

We develop your website quickly and efficiently, and while we do ask for some of your time, we know you are busy so we do our best to guide you along the process. This way we can get to work on your site and have it launched ASAP!

Website Myth #5: Once I Have a Website, I’ll Immediately Get Leads

 You can have an awesome website that kicks your business into overdrive. In fact, it can conquer whole galaxies and cook your breakfast for you, but if you don’t market your business, no one will know about you or your website. Even the organic SEO value (search engine optimization) that your website has on launch will need some time to pick up steam. It takes time and some marketing efforts… but soon, you will be out there earning market share! The trick is to have a strategy!

Website Myth #6: The More Elements On the Site the Better

When it comes to web design, we like to say, “Keep It Simple.” From typography and colors to images and your logo, every element communicates something to the visitor. If your company’s website is too busy or distracting, it’s likely that visitors won’t have a positive experience, nor is it likely they’ll stick around and convert to a lead. Focus on a simple design that enhances the features, attracts visitors and limits distractions.

Website Myth #7: Photos I Find On Google Will Work

So you want to use an image you found on Google for your website? This is almost always a bad idea! It’s considered illegal to use any copyrighted image without the owner’s permission or without purchasing a license that grants permission. It would be best to use your own photos, but we also understand that’s not always possible. We suggest buying royalty free images or using free ones with common license; however, you still run the risk of looking like every other site in your industry.

Best case scenario, you have your agency (that could be us!) come out and do a photoshoot for you to create some amazing pictures to use in your marketing, but alternatively most agencies have access to royalty free images they pay a license to use.

Website Myth #8: I Don’t Need Custom Graphics

Most WordPress-powered websites start off as a generic template that can be tweaked here and there to the look and feel of your brand. There are probably multiple websites using the same theme as yours, so what makes you stand out? By designing buttons, slider images, navigation, and colors to reflect your brand, you distinguish yourself from your competitors and taking that next step and having the site designed custom from the ground up allows you to stand out all the more!

Website Myth #9: If It Looks Fine on a Mobile Device, It’s Responsive

More and more people are viewing websites on their smart phones and tablets, but just because your site looks fine on a mobile device, that doesn’t mean it’s responsive. A mobile website is a different website at a different URL designed specifically for mobile devices. A responsive website adapts to the device’s screen, so whether you’re viewing a website on your Smartphone or desktop computer, the website will adapt for a seamless view. By having a responsive site, you have only one website to manage. Plus, the technology is forward thinking and will work for years to come.

Website Myth #10: Once My Site is Created, It’s Difficult to Make Changes

Truth is, it’s not difficult to make changes to your website. Most WordPress-powered websites have a user-friendly interface, so you can easily add new content and keep your website updated. However, you’re awesome at what you do and you shouldn’t have to worry about keeping your website up-to-date, setting up forms and making sure your web presence is being used to its full potential. Imagine if you had a trusted team on your side maintaining it all for you. Wouldn’t that be more manageable than handling those confusing and annoying issues? We thought so too!

 

We’ve heard a lot opinions when it comes to digital marketing, and web development and design. No doubt there’s many ways to achieve goals and solve problems, and here at Rock Paper Simple we have our own proven process that delivers results. However one thing to remember is that in the end, every process requires trust. Trust in yourself that you’re making great decisions for your company, and also trusting in turn, that the digital marketing agency you choose will help you accurately express your company to the world.

At Rock Paper Simple we build awesome websites that are designed to impress visitors and drive revenue- and we’d never sell you short or ask you to break the bank for quality service. Trust an award-winning team of experts, and get the awesome website you deserve by starting here!

Er, what’s the difference? A brief overview on file formats

file types*IMPORTANT NOTE:* if it doesn’t contain the AI or EPS file, you were not provided the original vector logo, which you should have received if you truly own your logo. Trust us, you will want these two file types when it comes to future projects.

When you purchase a logo package here at Rock Paper Simple you own your logo. It’s that simple. We provide you with every industry standard file type, as well as an explanation so you can better understand what all these files should be used for.

Anyway, the files you receive may contain file extensions like JPG, PDF, PNG, AI and EPS…So what’s the difference? Here’s what you need to know when it comes to file formats:

 

.JPG

This is the most common web file type you’ll see and a file format most everyone is familiar with. JPG, also spelled JPEG, can be opened on almost all computers. This file type does experience “lossy” compression, meaning the quality of the image decreases as the file size decreases.

Please note that a JPG is NOT a vector file. Rather, it is locked in at a certain size and can only be scaled down in size. It is also non-transparent, meaning a white background surrounds the image.

.PNG

PNGs are amazing for interactive documents such as web pages, but are not suitable for print. The reason PNGs are used in web projects is because your image is saved with more colors on a TRANSPARENT background. This makes for a much sharper, web-quality image.

While PNGs are “lossless,” meaning you can edit them and not lose quality, they are still low resolution. A PNG file is similar to a JPG with the exception that it does allow for transparency. Similar to a JPG, a high-resolution PNG is necessary for printing and a low-resolution version is ideal for use on screens and other digital displays.

.GIF

GIFs are another option when it comes to having a transparent background, but involve less colors than a PNG. It is almost always a better option to use a PNG.

An animated GIF file is a graphic image that moves on a Web page. Within a single file, a set of images is presented in a specific order to make up the GIF, which stands for graphics interchange format. An animated GIF can loop endlessly or it can stop animation after one or two sequences. GIFs are most frequently used as Web banner ads.

.PDF

Invented by Adobe, PDFs capture and review rich information from any application, on any computer, with anyone, anywhere. PDF stands for Portable Document Format. It can embed and encapsulate graphics, fonts, colors and other information required to view a file. It is the most requested file type by most professional printers today.

When a vector logo is saved in a PDF format you can view it without any design editing software (as long as you have downloaded the free Acrobat Reader software.) This is by far the best universal tool for sharing graphics.

.EPS

EPS is a vector file format that is designed to produce high-resolution graphics for print. It is more of a universal file type (like the PDF) that can be used to open vector-based artwork in any design editor, not just the more common Adobe products. In the design world, an EPS file type is an industry-standard.

Out of all the file types, you most likely won’t be able to open it. Don’t worry if you can’t. It is advised that you hold on to it should another designer or an industry partner request a vector format logo.

If you need a large banner or a business card, a logo in EPS will always scale to fit your needs.

.AI

This is by far the image format most preferred by designers and the most reliable type of file format. Adobe Illustrator is the industry-standard for creating artwork from scratch, therefore is the program in which your logo was created. Illustrator produces vector artwork; this is the easiest type of file to manipulate. They are constructed using proportional formulas rather than pixels.

 

Your logo and brand graphics were created as a vector, and you should always keep the master file on hand. The real beauty of vectors lies in their ability to be sized as small as a postage stamp, or large enough to fit on an 18-wheeler!

To learn more about Rock Paper Simple’s branding services contact us here or give us a call today at 321-626-2172!

The Top 10 Website Pitfalls to Avoid #10 – No Traffic Strategy

The Top 10 Website Pitfalls to Avoid Rock Paper Simple 10Oh yea… we made it! We’ve gotten through all 10 pitfalls and with plenty of time to spare… and here’s #10! 

This one doesn’t really have anything to do with your actual website at all… but it is just as important as all the others, because if you have no strategy to drive traffic to your website, there really is no point in having it!

This is one of those questions we ask our clients. “How will people be coming to your website?” This really should be determined before even building your website, as it can greatly affect how it should be laid out.

Many companies have great websites with fantastic visual and call to actions, but they are not seeing the results they expected? Why not? Because there is simply no traffic going to the website! A website can only convert traffic that it receives. So how are people finding your website?

Without some sort of marketing to drive people to your site, your website would be like a billboard put out in the middle of the Sahara desert, wouldn’t it? It would be completely worthless and it won’t be seen by anyone… except the random gerbil and gazelle (yes, I used gazelle as an example on purpose and yes, they live in the Sahara desert).

So make sure you come up with a strategy to drive traffic to your site. It can be any number of marketing techniques including internet marketing. You could try search engine optimization, pay per clicks, social media marketing, content marketing, blogging, postcard mailings, speaking engagements, networking, radio and any other number of methods.

Just make sure you don’t have any of the other major pitfalls on your site once you do drive traffic to it!

Download our FREE eBook that includes the other 9 reasons!

[freebie id=”1423″]

The Top 10 Website Pitfalls to Avoid #9 – Coding Errors

The Top 10 Website Pitfalls to Avoid Rock Paper Simple 9We run across improperly coded sites every single day and having that developer in me, I want to fix ALL of them! Sadly, I can’t just hack in and fix all the errors I see, so I’ll just have to be satisfied with making sure our clients have error-free websites!

Websites with coding errors are like sick websites. Something just isn’t right and until it is righted, it’s just not going to work properly. Symptoms may include the obvious broken page elements and layout, slow load times, lack of search-ability, browser incompatibilities and more (if your computer starts literally sneezing… run, because it is definitely NOT supposed to do that).

Most of the time these errors can be identified by running the w3c validator on a site to see what errors it catches, though not all of these issues can be caught that way. I’ve run into nightmare sites with hundreds and hundreds of errors and that is typically when I advise a complete rebuild instead of trying to fix the errors.

Run the test on your site and make sure you clear all out the errors. Your site will run better and the major search engines will be able to read and index it better too. Some sites have so many errors, they aren’t searchable by search engines, while some are searchable, but only partially. If search engines like Google, Yahoo or Bing cannot read your website, they cannot list your website or if they do, you will not rank high. Should you wish to be found in search engines, ensure your search-ability is top-notch or you may be wasting your SEO efforts or budget.

One of the most common problems websites run into is browser incompatibilities. HTML is a language and web browsers interpret that language. The trick is many of these browsers interpret various HTML/CSS elements differently than other browsers. Having a website work and display properly in all major browsers can be quite difficult and is one of the key elements of a professionally built website. These browser inconsistencies aren’t always the result of actual errors, but there are specific techniques that just do not always produce the same results in all browsers, so you’ll have to watch for that and make sure your site looks right in at least Internet Explorer, Chrome, Firefox and Safari.

Download our FREE eBook that includes the other 9 reasons!

[freebie id=”1423″]

The Top 10 Website Pitfalls to Avoid #8 – Not Mobile Friendly

The Top 10 Website Pitfalls to Avoid Rock Paper Simple 8As smartphones and tablets become a major part of how visitors browse the web, it becomes increasingly important to ensure your website comes up properly on any device.

Ever tried to pull up a website on your phone, only to find it was pretty much impossible to navigate, buttons were too small to tap, phone numbers didn’t call when you tapped them, and you had to zoom out and in to see anything? Maybe you’ve seen whole sections missing where Flash elements failed to display on your iPhone or iPad?

It can be maddening, can’t it!? You are sitting there being all responsible… trying to drive, text, eat a taco, drink a Coke and browse the web and the darn thing is too small to see. What a safety hazard!

We build all of our sites to be mobile friendly now. It no longer makes sense to leave out that tremendous market share. Sites that are hard to use or slow on mobile devices will lose that traffic.

Here are three solutions to the mobile issue:

Your simplest option is to just make some minimal adjustments to make sure it is easy to use on a mobile device. This typically includes making sure the buttons and navigation items are big enough to tap, that the site doesn’t break or shift oddly on small screens, staying away from Flash and keeping lots of open clear space. This works in a pinch and every website should at least present itself somewhat friendly to mobile devices.

The next step up is to have a mobile website. This is a different version of the site that mobile users are redirected to. It has an interface designed just for mobile users, loads faster and shows just the content mobile users need. This is good, except it requires you to maintain two websites and has a different URL structure because it is two websites.

The most effective and modern technique is for the site to be completely responsive. We call this responsive design or responsive layout. What this means is that the site actually adapts to the screen size based on certain parameters. This allows the same website to adapt and look differently on varying width devices. It is a much more complex procedure than the other methods, but works great on any device and eliminates the need for multiple websites for different devices. Our website is an example of a responsive website.

We recently had a client whose site had to be fully custom and fully responsive. We had to make sure that all of our conversion and design work was preserved on any size device. On some pages, a form would even adapt into a button based on screen size because there simply wasn’t room for it on the smaller screen sizes.

Responsive design is really where websites are headed and I expect mobile sites to completely give way to this growing trend.

We have a blog post all about it… click here to learn more about Responsive Design.

Download our FREE eBook that includes the other 9 reasons!

[freebie id=”1423″]

The Top 10 Website Pitfalls to Avoid #7 – Slow Load Times

The Top 10 Website Pitfalls to Avoid Rock Paper Simple 7Phew… we are seven pitfalls in! Didn’t think I had the stamina to make it this far, did you? That’s right, I’m a blog writing machine!

Okay, so I’m not actually a blog writing machine… in fact, I’m not really a machine at all. I’m a human being with feelings and… oh, sorry, I got off topic. What was it I was saying, again? Oh yea! Pitfalls! Let’s chat about #7!

We can all relate to this one. Does the following scenario sound familiar?

“Aha, that looks cool, I think I’ll click on that….”

(five seconds later)

“I’ve been waiting YEARS for this site to load, I give up!”

I can’t count the amount of times I’ve hit the back button because a website or blog post or image or comment box took too long to load. We just don’t have the attention span or time to wait for things to load anymore and neither does your visitor, prospect or client!

When a page loads slowly it wreaks havoc with its productivity, traffic, conversions and stunts any kind of growth it has. No matter how awesome your website is, it will never reach its potential if it takes eons to load.

I still remember when we began production on Space Coast Daily, one of our particularly large projects, the client said “… and it has got to run like a gazelle!” I later Googled gazelles and sure enough, they are pretty darn fast (50-60mph!), so we went to work and made sure the thing was fast. To this day, years later, when we make updates to that site we remind each other of that statement. (which is totally a great time for some shameless self promotion… if you are looking for a gazelle-fast website in Melbourne FL, guess who does that!?)

So how do you avoid the long load time issue? Easy! Pay us millions of dollars to fix it! Okay, okay… I’m kidding. There are a bunch of things you can check on your own or have your developer check on. Here are a few to get you started.

Optimize your images! Check to see if there are any really big images that can be reduced in size or optimized. Sometimes I see websites that have a 200×100 image on the site that is actually a 5000×2500 image that is just being resized with HTML or CSS. You, know what I’m talking about… that image, that when you click on it, blows up so big that all you see is a big eyeball on your screen instead of the whole portrait!? So much load time can be saved by resizing the image in an image editor like Photoshop or GIMP.

Your images can be further optimized by making sure you use the right file type. Images with flat illustrations or artwork are best as PNG and images with lots of colors like photos are best as JPG.

Once you’ve resized it and done some optimizations, you can also run it through Yahoo’s Smush.it to get it even smaller.

Look for JavaScript Errors or Unnecessary JavaScript. Sometimes a site has lots of JavaScript running to accomplish simple things that really don’t need it. Sometimes it’s still there from features or plugins that have been removed and is just eating up load time.

If it doesn’t help your website, kill it. Remove it. Delete it. Have no mercy! Send it back to the darkness from whence it came!!! (oops, sorry… I got a little excited)

Also, take a look and make sure there are no JS (that’s short for JavaScript) errors being thrown. That can slow you down too.

Remove slow queries. Queries are requests sent to the database for your website; that is, of course, if your website has a database and is powered by a content management system like WordPress, Joomla, Drupal, etc.

Sometimes a page loads really slowly because the code is taking a long time to ping the database and get all the content for the page. This is a hard one to track down, but it can be the downfall of many a website, especially once it starts getting lots of traffic and can even lead to server crashes. Sometimes you just have that demon (it’s evil I tell you) query that is wreaking havoc on an otherwise great website.

Make sure your hosting is good. Sometimes sites are just slow because the hosting is terrible. If you think this might be the case, contact your host and tell them your website is running slow. Ask them why. It can’t hurt. Sometimes they find a problem on their end and your site is back to being greased lightning!

Unfortunately, though, there are times to switch hosting and find a good provider that has good servers, support and can handle the traffic your website has.

Download our FREE eBook that includes the other 9 reasons!

[freebie id=”1423″]

The Top 10 Website Pitfalls to Avoid #6 – Poor Presentation

The Top 10 Website Pitfalls to Avoid Rock Paper Simple 6It’s all in the presentation!

How I present something can completely change your perception of it. If I have a carpet cleaning business and I knock on your door to try and sell you on cleaning your carpets and I am covered in mud, wearing jeans filled with holes and smell of smoke and alcohol… then asked you “hey, I clean rugs… wanna hire me?”, do you think you will actually be hiring me to clean your home’s carpets? Absolutely not!

But what if I came to your door dressed neatly, well groomed with a very nicely designed brochure and business card and said “I’m with Awesome Carpet Cleaners, International; we clean carpets, like new! May I have a moment of your time to show you what we can do? I promise it will be awesome.”

What a difference!? The same service? Maybe. But the second try, I’ve got a better presentation, right? Plus, I had an awesome company name (come on, you know it was awesome).

Same thing with your website. You might have a great service or message, but if you do not present it right, you lose them! I see this every day… people with awesome products and services, but no presentation, or the wrong presentation altogether! They have such potential, but their marketing simply isn’t telling the story properly.

Your website’s presentation is how you present the brand, the imagery, the call to actions, the navigation, your products… everything. It has to be dressed neatly, well groomed with a nice design that is organized and put together. It has to instill confidence and it has be clear and concise.

Granted, this all begins with your branding and company image, so make sure you have a good solid company image before going too far with your website. A great logo is absolutely a must and good imagery can be all the difference. If you don’t have a solid brand yet, think about getting it worked on.

You have five seconds to impress your visitor. Will you?

Download our FREE eBook that includes the other 9 reasons!

[freebie id=”1423″]

The Top 10 Website Pitfalls to Avoid #5 – Confusing Navigation

The Top 10 Website Pitfalls to Avoid Rock Paper Simple 5This one is really a simple fix in almost every situation. Ever been to a website and you really just weren’t sure where to find something? Maybe the menu was in a weird place or it had a thousand sub menus that made you feel like you were trapped in the labyrinth doomed to eternal wandering! Yea, we’ve all been there when it really just isn’t obvious how to get where you want to go and you feel lost.

I was taking a look at a website recently and simply could not find the menu. I finally had it pointed out to me. There was a little “button” that when you clicked on it, slid out across the screen and opened up into a menu. Please don’t do that. No, no… seriously, just don’t do it. Take it from your friendly local web design agency… it’s just a bad thing to do.

Keep it simple. Make sure the menu is in an obvious location in the header with clear concise titles and sub menus, keeping the sub menus to a minimum and being concise with those as well.

Be sure to provide alternate navigation methods at least in the footer, but also possibly in the sidebar or on certain pages in the form of call to actions.

If you have to sit down and show your prospect how to navigate your site, you are doing it wrong! It should be easy and fast to navigate your site. Don’t let a confusing navigation ruin an otherwise great website.

Download our FREE eBook that includes the other 9 reasons!

[freebie id=”1423″]

The Top 10 Website Pitfalls to Avoid #4 – No Conversion Methods

The Top 10 Website Pitfalls to Avoid Rock Paper Simple 4Welcome back to another installment of website pitfalls from your favorite web design company in Melbourne, FL. We are your favorite, aren’t we? Well, if not… then you need to come by the office so I can bribe you with coffee and snacks. Then, surely, we will be your favorite! Anyways, enough nonsense… let’s get to the real meat and potatoes (oh man, now I’m hungry).

We talked about the need for directing traffic with call to actions, but now it’s time to convert them into a lead, sale, subscriber, etc. and do it with purpose!

This is one of my favorite points to illustrate during a speaking engagement. I’ll be presenting to a room full of business professionals and I’ll come to this point and I will tell them to imagine they all desperately want to buy a “widget”, an imaginary product and that I am a “widget” salesman. I tell them that after I finish my sales pitch, I want them to agree to buy my “widget”. Then I start… “Hi! Have you been looking for the perfect widget? One that works day and night and never breaks? The best of the best? Well, I just so happen to sell widgets. See, here is all kinds of information about widgets (I show them a blank sheet of paper). Aren’t our widgets amazing? You probably want to buy one or two or a thousand.” then I immediately turn tail and walk out of the room! I even shut the door if there is one. I know the point has hit them when I hear the roar of laughter.

It’s a fun way to drive home a point and to get a few good laughs. I came back in and ask what I did wrong. “You didn’t let us answer” or “You didn’t finish” is typically the response I get. What I didn’t do is I didn’t give them a chance to buy. I didn’t close… I didn’t go for the conversion. Sales 101… ask for the sale!

I see tons of great websites that forgot to ask for the sale, that forget to close the deal. They present great content, good navigation and call to actions to drive visitors to the right pages, but then make it so hard to buy, sign up, register or whatever it is that visitors leave without doing anything!

This is remedied quite easily; make sure you have a call to action that asks the user to take that final action you want them to take. Maybe it’s to fill out a form to request more information, maybe it’s for them to use an online scheduler to schedule a call or consultation, maybe it’s for them to click “buy now!” or to subscribe for something… maybe the whole goal is just to get a Facebook like. Whatever the goal, don’t forget to have an easy and obvious way for the visitor to become a conversion!

If your website is designed with the idea to sell or generate leads, but has no real method to do so… you cannot expect it to meet its goals! Many business owners build a website, put up their information and expect the leads to flow in.

Common methods to convert would be to have a contact form, perhaps an email newsletter signup, an eBook download (in exchange for email), a product shopping cart, a registration form or even a quote request form. There are many ways to convert a visitor; make sure you have several setup.

We’ve got another blog post that goes into real detail about lead capture methods (click here to check it out).

Download our FREE eBook that includes the other 9 reasons!

[freebie id=”1423″]

Get Started FAQ