Job Description
As the Social Media Specialist, you’ll be responsible for public-facing brand management for RPS, as well as for our clients. This includes creating and scheduling social media posts, implementing custom social media strategies, and monitoring the organic and paid performance of social media posts. You will work closely with the Client Success Managers, Designers, and Creative Team to create and deliver tailored social media content for each client.
Working with many different clients will require you to be able to write content in various voices and tones to ensure the messaging for each client is clearly conveyed and consistent across all social media channels. Each month, you will meet with the Client Success Managers to review social media insights such as traffic, engagement, and conversion rates, along with your recommendations for strategy changes and performance goals. On a monthly basis, you will also create and present the Client Success Managers with a content strategy for each client for the following month.. You will also be responsible for managing paid social media campaigns, such as boosted posts through Meta Ads Manager and LinkedIn Campaign Manager.
As part of the Creative Team, you will be led by the Creative Director who will help manage and prioritize projects, review social assets, and answer any questions you may have or encounter while on the job.
Responsibilities
- Ideate, write, edit, and publish engaging posts for various social networks, including Facebook, Twitter, LinkedIn, TikTok, Instagram, and YouTube.
- Create branded social media graphics.
- Capture short-form video content and edit content into video deliverables for various platforms (Instagram Reels, TikToks, etc.)
- Identify each brand’s target audience and optimize language, tone, and messaging based on each target audience
- Follow individual brand guidelines for each client and create content that falls within those guidelines.
- Monitor the performance of organic and paid social media posts.
- Manage the client’s digital ad budget for boosted posts through Meta Ads Manager and LinkedIn Campaign Manager.
- Review social media insights (KPIs, traffic, engagement rates, conversion rates) and provide recommendations for improvement.
- Present insights and strategic recommendations to clients.
- Stay up-to-date on industry best practices, techniques, and trends.
- Take ownership of the completeness and accuracy of work.
- Collaborate with other team members.
- Handle administrative responsibilities associated with projects including organization of files, information, and other assets.
- Maintain effective internal communication to ensure that all relevant RPS team members are kept informed of project progress.
- Continue to provide input into the social media process to increase productivity and efficiency.
Skills and Qualifications
- Deep knowledge of social media platforms and paid advertising
- Platforms to be familiar with: Google, Facebook, Instagram, Threads, LinkedIn, Youtube, X, TikTok, and potentially other platforms.
- Strong industry knowledge of Social Media and PPC best practices.
- Experience with setting up, implementing, and optimizing successful campaigns within these platforms.
- Experience with managing paid campaign budgets.
- Excellent writing and proofreading skills, as well as the ability to communicate and collaborate effectively.
- Knowledge of basic graphic design principles and creation of social media graphics in Canva or a similar program.
- Experience in capturing and editing content for short-form video.
- Knowledge of digital marketing tactics, social media analytics, and creating social media strategies. Bonus for knowing SEO strategy .
- Experience in boosting social media posts on Meta and LinkedIn and budget management.
- Experience writing for B2B and B2C audiences.
- Experience doing research using multiple sources.
- Willing to learn new programs and technologies.
- Must be able to work on multiple clients’ projects at once and be organized.
- Be able to give directions to other team members when other department assets are needed.
- The ability to consistently meet tight deadlines.
Benefits
- (Compensation):This is an exempt salary position, semi-monthly pay periods, with a profit-share bonus program. Career planning meetings will provide a path of advancement with time.
- (Working Hours): The minimum hours you will be expected to be available is 8hrs, Monday – Friday with the flexibility to get those 8hrs done between 7am and 7pm. More hours may be needed to ensure time-sensitive clients are taken care of and networking events are attended.
- (Remote Work): This position is fully remote with the exception that some client meetings will be in person and a meeting place will be designated at that time.
- (PTO): 13 days of paid time off will be provided each year (awarded after 90 days with the company). Opportunities to earn additional days with tenure are available. The position also includes 11 paid holidays.
- (Compensations and Benefits): Your Position Compensations and Benefits are: Disability, Dental, Vision, Redirect Health Primary Care Coverage, and an IRA plan with up to 3% salary match (available after 90 days).
- (Professional Development): Rock Paper Simple provides continuing professional development through online courses, events, consultants and other opportunities to allow each of our team members to grow. Paid subscriptions to digital learning opportunities are available immediately with additional and more specific opportunities available upon request and as they arise.
- (Expectations): Based on your interviews and the skill sets that have been presented, RPS expects you to be bringing the skill sets and experiences discussed. While we know there is always a learning curve to a new position, our expectation is set that you will be able to begin contributing quickly once up to speed.
What is it like working at Rock Paper Simple?
Good question! Here’s our best effort at sharing a bit about what it is like working at Rock Paper Simple.
We work in marketing. So that means it can be fast-paced, deadline-driven, and sometimes it can be stressful. But it is also a place we get to be creative, make really awesome things, work with cool brands, and help some awesome organizations look amazing and win.
We run on EOS, so we have very clear short and long-term visions, quarterly goals and updates, and weekly meetings that give everyone a voice. The whole team knows where the company is going and why. We have leaders, not bosses, who focus on empowering their teams. We document our processes and continue to find ways to make them better.
We are crazy obsessed with anything orange, Star Wars, coffee, Brevard County, and anything marketing-related. We have silly Slack chats in the #general channel with more gifs than we should, have random nerf battles, play board games over lunch, and pass a You Rock Award from team member to team member each month based on core values.
We are very human, care a lot about mental health (we even made a documentary about it!), and want to see everyone grow and become better. We understand that human beings make mistakes and get overwhelmed sometimes, and we encourage people not to let that hold them back. We give grace when we should, but we hold our people accountable too.
Think you should be the next team member to join Rock Paper Simple?
Drug-Free-Workplace Program and Medical Marijuana
This company is a drug-free workplace that complies with the State of Florida Drug-Free Workplace Act and testing procedures. Please be aware of the following information concerning medical marijuana and the company’s stance concerning it. Medical marijuana is available in a variety of forms. Medical marijuana that has a certain level of THC may show up on a drug test. Some medical marijuana does not have THC and will not show up on a drug test. A physician will know if the medical marijuana that they are prescribing would have enough THC to result in a positive drug test. Please consult with the physician to determine if the medical marijuana that they are prescribing will have enough THC to result in a positive drug test. If the medical marijuana that is prescribed does result in a positive drug test result, the company stance concerning this is outlined in the company drug-free workplace policy.
