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Set Your Budget [video]
The New Year is almost here and with that comes budgeting and marketing plans! We hear all the time… “so how much should we spend on marketing!?”. Determining your marketing budget can be challenging, so we wanted to give you some guidelines and things to think about. Stephanie gives us some of the best practices and items to consider when building your budget. Building your marketing plan can be a challenge, ...
Set Your Goals [video]
“Goals allow you to control the direction of change in your favor.” – Brian Tracy At Rock Paper Simple we believe that doing things on purpose, with a plan, with goals in mind, always helps guide us to a more positive result. When you are working on your marketing plan for the new year having realistic set goals helps to guide the rest of your decisions.
Know Thyself [video]
When creating a marketing plan, the first step is to know yourself and your business. They say that the most difficult thing in life is to know yourself and we think it’s because people forget to take a moment and reflect. We suggest starting with these three areas: know your audience, your brand and your competition.
The Results-Driven Marketing Cycle [video]
Doing “something” for marketing is easy… but having a system for sustainable results from marketing is hard! That’s why we created the Results-Driven Marketing Cycle to make sure we had a proven process that works for clients. Check it out as Scott and Joshua go through the cycle in our latest video!
Four Ways to Improve Your Brand’s Image
Let’s take a look at some of the major brands out there today. These brands serve similar needs, but you’d never mistake Microsoft for Apple, RC Cola for Coca-Cola, or Dunkin Donuts for Starbucks. Why is that? These brands created a positive brand perception through the way they look, what they say and what they do.
Stop Abusing Your Logo…It’s not nice!
Your logo is not your brand, nor is it your identity. Your brand’s identity is how you’re perceived in the world while your logo identifies your business by using an icon or symbol. A logo is meant to identify and create recognition, but isn’t supposed to sell the company or explain who you are as a business… there is so much more about your brand that will do that.   Let’s take ...
3 Digital Consumer Habits You Should Know
With last minute shoppers flooding Amazon, Etsy, and other small businesses with holiday orders, we thought it might be appropriate to share these 3 statistics on current Digital Consumer habits. Take a look at these numbers based on early 2016 trends, and think about how you can improve your website to capture more leads and convert customers!     With the world at their fingertips, shoppers can immediately compare businesses and prices; ultimately ...
Marketing Podcast – Joshua Adams on the Robert Plank Show
Our Head Honcho recently recorded a marketing Podcast! Joshua is the 195th Feature on the Robert Plank Show, and is now a resource on Plank’s marketing-centric online hub for business success seekers. The podcast discusses Rock Paper Simple’s 7 Steps to a Marketing-Focused Website, and Joshua’s candor helps break it down into plain english- so you can immediately start implementing strategy and seeing results. Give it a listen, and follow along with
“What the Heck Am I Looking At?” – A Brief Tour of Google Analytics
google analytics Alright, in our last post we highlighted some key Analytics terms you should be familiar with, especially if you’re going to be reading reports on your digital marketing efforts. Hopefully you studied up! Today we’re talking about navigating to subsets of data within Google Analytics that we think you should become familiar with first, and knowing those terms will help you understand what you’re seeing.
Web Analytic Terms You Should Know
web_analytic_terms Besides conquering galaxies and cooking your breakfast, did you know that one of the many benefits of your Rock Paper Simple website is real-time analytics? Thanks to tools like Google Analytics measuring certain metrics, we can help you to understand how well your site is performing. You’ll be able to make decisions to not only improve the user’s experience, but also improve your business’ sales. If you’re unfamiliar with an ...