What Businesses Can Do About Facebook’s New Algorithm

How many of you utilize a Facebook page to interact with your customers and gain new ones? Have you heard about the new algorithm being implemented that will change the way your pages posts show in news feeds? This is a pretty BIG deal and there are some things you can do to ensure your Facebook page does not get completely drowned out by these changes.

What’s all the fuss about?

Mark Zuckerberg, Facebook’s CEO, recently announced a change to the social media platform’s algorithm for its users news feeds. Facebook is undergoing a year-long revamp to encourage interactions that are meaningful and personal. With this change, Facebook users will begin to see more posts from friends and family in their newsfeed and less public (unpaid) content from businesses and publishers. This change comes from feedback from Facebook’s users and recent studies that have shown that just scrolling on the social network and watching videos can make people feel worse, whereas meaningful interactions that build relationships with friends and family lead to a happier, healthier life. “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” Zuckerberg wrote in a post announcing the new changes.

This will make it more difficult for business pages to have a large organic reach, but Zuckerberg did say that the public content that “encourage[s] meaningful interactions between people” will be shown more than the content that doesn’t.

What does this mean?

Well, you know those posts that you put up that no one comments on? Those posts are less likely to be shown organically in people’s news feeds.

Facebook wants people to interact and build relationships, not to just mindlessly scroll through without making any engagement with their news feed. If you noticed that people aren’t commenting or sharing your content, it may be time to step up your Facebook game.

What can you do?

There are plenty of minor changes you can make to ensure your business’ Facebook presence continues to grow. Here are a few suggestions:

 

You should try encouraging people to comment on your Facebook posts.

Ask a question like “Are you a saver or a spender?” or “If you could travel to any country for free, where would you go and why?” These types of questions prompt your fans to comment on your post and by them commenting, their friends and family are more likely to see your post.

 

We do want to advise you to be careful of making posts that seem like spam.

In other words, don’t say “COMMENT below if you’re having a great day.” Facebook is working to not show those types of posts as well, so it’s best to avoid it.

 

Don’t be afraid to ask your customers to follow you on Facebook.

It won’t hurt to send a nice email to customers that have recently visited your establishment or purchased your products/services to thank them for for their patronage and ask them to stay up to date with your business by following you on facebook (don’t forget to provide them with the link to your facebook page).

 

Ask those loyal fans to click the “see first” option when they follow your page.

You know those customers that come in and or order your products/services all the time? They’re your fans! When you ask them to follow you on Facebook, tell them there’s a “see first” option so that they can be sure to see your posts. They’ll be happy to stay informed.

 

It may be time to increase your ad budget.

Looks like these changes won’t affect the paid ads. You’ll want to spend a bit more on boosted posts and run an ad campaign. What’s going to be key with this paid advertising is that you use purposeful targeting. Targeting to everyone won’t get you too far and frankly it’s a waste of money. Show your ads to the people who want to see it and make sure the content is relevant. For example, a real estate agency should not be showing their ads to everyone. A real estate agency would be better off targeting people who are over the age of 25, likely to move, and also target the specific area the real estate does business in. When you use targeting like this, your ads will be shown more often to the people who want to see them.

 

Create more Facebook Live videos.

Facebook has found that these videos generate more interaction amongst users and that’s exactly what you need to be seen in the news feed. Start a Live video when something new and exciting is coming up, but be sure to make a post about it in advance to give your fans a little heads up as to when you’re going live. Make sure you keep your viewers engaged by interacting with them. Say “Hi, Jessica!” when she joins in on the video. This is also a great way for your fans to get to know your brand on a personal level.

 

With all that being said (well, written), Facebook is a great way to keep your fans engaged with your brand and it can continue to be as long as you continue to learn about and adapt to these changes.

Still confused about all these changes? No worries… The team at Rock Paper Simple would love to answer all of your questions. Please give us a call or contact us here!

How to Add a Facebook Cover Video

Having a great profile image and cover banner have been the two ways businesses and marketers have spiced up their Facebook pages, creating their own unique brand image and engaging users. Facebook has provided yet another way to use this space that may help drive even more engagement and keep visitors interested. Video grabs our attention far more than images do, so now that we have the option to add a Facebook cover video, it’s time to learn how to add yours!

This new feature gives your Facebook page more dimensions and grabs the attention of those browsing your page. It looks awesome too!

 

How to Upload a Cover video

It’s very easy to upload your video. Simply navigate to your Facebook page, making sure you are an admin, and hover over the cover image. You will see the “Change Cover” button with a camera icon. Click the button!

You will then see various options for your cover banner. Select either “Choose From Videos” if you have already uploaded your video or “Upload Photo/Video” if you still need to upload it.

Keep in mind that your video will need to be a minimum of 820 x 312 pixels (although they recommend 820 x 462 for best fit) and be between 20 and 90 seconds long. It will play without sound unless the user prompts otherwise, so be sure your video communicates well even without sound. These are some pretty specific requirements, so you will need to do some video editing to make the video just right.

 

Interview with Mendx about Facebook Cover Banners

I got together with my friend and colleague, Justin Snyder, to do a quick video about the new Facebook Cover Video. Take a look as Justin gives some insights into this new feature.

Psst.. You Should Clear Your Facebook Cache!

Chances are you have a Facebook account and you share content on there consistently. It’s probably why you’re reading this blog (your curiosity got the best of you!). Anyway, thanks to Facebook we can share updates with our fans in a matter of seconds, but have you ever noticed there are times the picture is missing when you share a Web URL? Or the previous title or image is being pulled instead of the latest?

The reason why this happens is because Facebook caches (aka stores data) already shared URLs and pages. It’s easier for Facebook to go look at the cached information stored on their server rather than go to your awesome website and fetch the updated title or picture. This technically speeds up their process, but if the cache isn’t updated, it may cause an issue for you.

Why does Facebook cache information?

When you share a link back to your webpage or another page on the Internet, Facebook downloads the content and uploads it for their users to view. Once a website is shared, Facebook stores a temporary file on its server to save time and resources and eliminates the need to re-download the information.

For example, say you shared the link to your home page a month ago, and since then the home page was updated with new pictures. Facebook will likely pull the previous data since that is what’s being stored rather than the new data. A fan clicking on the shared link won’t see the right content and/or picture because the Facebook cache hasn’t been cleared.

How do I clear my Facebook post’s cache?

Facebook created a tool called Debugger that can be used for any URL. It depicts what will be shown when the link is shared and will automatically update it with the latest title, description, and photo with the click of a button.

Here is the step-by-step process on how to clear your Facebook’s cache:

• Go to Facebook.com and login.
• Access the Debugger tool here.
• Enter a URL and click “Debug.”
• Go back to your Facebook page, type in your content with the updated link to view the updated information.

It’s as simple as that! For more tips on how to make your website and digital marketing awesome, check out some other posts- like this one!

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