Rock Paper Simple 2021 Marketing Prep Kit!

When planning out your marketing year, there’s always room for improvement! Sometimes it can be hard to know where to start, so we put together this handy marketing prep kit to give you a head start!


This kit will help you…

Dive deep into your brand and offerings.
Document how you will measure your marketing.
Create a marketing budget and action plan!


What’s Inside?

Chapter 1 – Planning
Gaining clarity and developing a strategy.
Chapter 2 – Know Thyself
Offerings, differentiation, audience, branding.
Chapter 3 – Know Your Competition
Know the players and who you are up against.
Chapter 4 – Set Your Goals
Setting reasonable and meaningful goals.
Chapter 5 – Know Thy Numbers
What you measure, gets done.
Chapter 6 – Brand Assets
Ensure you have the brand assets you need.
Chapter 7 – Picking Marketing Channels
Where will you present your message?
Chapter 8 – Set Your Budget
Setting a budget provides guidelines for what you can do.
Chapter 9 – Time to Implement!
“Well said!” isn’t enough. “Well done!” leads to results.




The Marketing Prep Kit

Its intention is for use as a workbook, so give it a run-through, write all over it, and be brutally honest with your answers to get the best result. Enjoy! It’s packed full of awesome. Don’t worry. No one else has to see it. Unless you want to share, then we’d love to see what you created!

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