Icon Vs Logo : Understanding the Difference
Sometimes there’s a bit of confusion about the difference between an icon, emblem, wordmark, and logo, and why it’s so ...
5 Reasons You Shouldn’t Wait Any Longer to Do Video Marketing
Incriminated in the death of radio stars, video has evolved from a highly professionalized format for marketing to something as simple ...
Chips Ahoy! Spreading Positivity on Twitter
Chips Ahoy! are no strangers to making people smile. The crunchy cookies sure bring us a fair amount of joy at ...
Keeping it Real in 2019
New social media trends seemingly pop up every week, and some of them will define the way marketing happens online this ...
What You Need to Know: Voice Search and SEO
Voice search has given mobile users a sense of convenience that was once thought to be nothing more than science fiction. ...
What Businesses Can Do About Facebook’s New Algorithm
How many of you utilize a Facebook page to interact with your customers and gain new ones? Have you heard about ...
Make 2018 Awesome! [video]
Happy New Year! “Ever Forward” is something I like to say all the time and it has a lot of ...
Set Your Budget [video]
The New Year is almost here and with that comes budgeting and marketing plans! We hear all the time… “so ...
Set Your Goals [video]
“Goals allow you to control the direction of change in your favor.” - Brian Tracy At Rock Paper Simple we ...
Know Thyself [video]
When creating a marketing plan, the first step is to know yourself and your business. They say that the most ...
WHY YOU NEED A MARKETING PLAN! [VIDEO]
It’s crazy that we are ALMOST to 2018! And that means a whole new year of awesome… and it also ...
GOOGLE’S CRACKDOWN ON WEBSITES WITHOUT SSL CERTIFICATES
SSL stands for Secure Sockets Layer and SSL Certificates make your website a safer place by doing background checks and encrypting ...
THE 4 KEYS TO A MARKETABLE BRAND [VIDEO]
Your brand is the foundation of your messaging and marketing. Without a strong message and set of visuals to represent that ...
THE 7 STEPS TO A MARKETING-FOCUSED WEBSITE [VIDEO]
When we founded Rock Paper Simple, we decided we wanted to approach websites differently… from a standpoint of treating them like ...
What does it mean to build a Marketing-Focused website?
When it comes to this question, you should really be asking yourself why you have a website in the first place. ...
