Creating a strong email marketing strategy for your business helps you to connect with your target audience in a personalized way and increases sales at an affordable cost. According to Statista, the global email user count is set to grow to 4.3 billion by 2023. [1] Further, DMA found that every dollar spent on email marketing creates an average return of $42. [2] Awesome, right? Below we’ve laid out a few key tips to consider when building your email marketing strategy to ensure its success!
Build Relationships
When using email marketing for your business, it’s important to keep building relationships with subscribers at the forefront of your approach. People often join email lists not because they want to buy a product but because they want to learn more about a company. So, while increased sales might be a short term goal, engagement and a strong following is the key to driving success long term.
Use CTA’s
In an email campaign, CTA’s (call to actions) are essential. If they aren’t crafted in a way that encourages subscribers to click on a company’s message, the campaign results might fall short. Three important questions to ask yourself when creating CTA’s are: “Is it descriptive?”, “Is it easy to act on?”, “Is it hard to miss?”.
Maintain Contact List
The last critical email marketing tip is to keep your contact list up-to-date, especially if you’re using a service provider like SharpSpring or MailChimp. Inactive subscribers and email addresses that are no longer used negatively affect your deliverability rate, bounce rate, and overall sender reputation. To refresh your list, use a validation program like ZeroBounce. These types of programs will make sorting through your email list easy and efficient!
To wrap it up, here’s a short checklist of basic steps to take when creating your own email marketing campaign!
▢ Build a subscriber list (and keep it updated)
▢ Create a clean email layout
▢ Keep subject lines short and catchy
▢ Tailor emails to be mobile-friendly
▢ Include interesting CTA’s
▢ Test emails before they’re sent
▢ Track data
▢ Provide value!
Resources:
[1] https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/
[2] https://dma.org.uk/uploads/misc/marketers-email-tracker-2019.pdf
