It’s all in the presentation!
How I present something can completely change your perception of it. If I have a carpet cleaning business and I knock on your door to try and sell you on cleaning your carpets and I am covered in mud, wearing jeans filled with holes and smell of smoke and alcohol… then asked you “hey, I clean rugs… wanna hire me?”, do you think you will actually be hiring me to clean your home’s carpets? Absolutely not!
But what if I came to your door dressed neatly, well groomed with a very nicely designed brochure and business card and said “I’m with Awesome Carpet Cleaners, International; we clean carpets, like new! May I have a moment of your time to show you what we can do? I promise it will be awesome.”
What a difference!? The same service? Maybe. But the second try, I’ve got a better presentation, right? Plus, I had an awesome company name (come on, you know it was awesome).
Same thing with your website. You might have a great service or message, but if you do not present it right, you lose them! I see this every day… people with awesome products and services, but no presentation, or the wrong presentation altogether! They have such potential, but their marketing simply isn’t telling the story properly.
Your website’s presentation is how you present the brand, the imagery, the call to actions, the navigation, your products… everything. It has to be dressed neatly, well groomed with a nice design that is organized and put together. It has to instill confidence and it has be clear and concise.
Granted, this all begins with your branding and company image, so make sure you have a good solid company image before going too far with your website. A great logo is absolutely a must and good imagery can be all the difference. If you don’t have a solid brand yet, think about getting it worked on.
You have five seconds to impress your visitor. Will you?
