Oh yea… we made it! We’ve gotten through all 10 pitfalls and with plenty of time to spare… and here’s #10!
This one doesn’t really have anything to do with your actual website at all… but it is just as important as all the others, because if you have no strategy to drive traffic to your website, there really is no point in having it!
This is one of those questions we ask our clients. “How will people be coming to your website?” This really should be determined before even building your website, as it can greatly affect how it should be laid out.
Many companies have great websites with fantastic visual and call to actions, but they are not seeing the results they expected? Why not? Because there is simply no traffic going to the website! A website can only convert traffic that it receives. So how are people finding your website?
Without some sort of marketing to drive people to your site, your website would be like a billboard put out in the middle of the Sahara desert, wouldn’t it? It would be completely worthless and it won’t be seen by anyone… except the random gerbil and gazelle (yes, I used gazelle as an example on purpose and yes, they live in the Sahara desert).
So make sure you come up with a strategy to drive traffic to your site. It can be any number of marketing techniques including internet marketing. You could try search engine optimization, pay per clicks, social media marketing, content marketing, blogging, postcard mailings, speaking engagements, networking, radio and any other number of methods.
Just make sure you don’t have any of the other major pitfalls on your site once you do drive traffic to it!
