Portrait Kara Berger


Lead Copywriter

GF Baking
Asking Questions
Studio Arts

Client-Facing Copywriting

After earning a BA in Creative Writing and minors in Studio Arts and Literature from FSU, Kara dove headfirst into the wild world of professionally crafting words into accurate and easily accessible copy. Cutting her marketing teeth by freelance writing copious amounts of product descriptions, commercial scripts, and blogs, running the teleprompter, and working in the print marketing field, she joyously moved on to cooking up copy in-house. With over 15 enthusiastic years of experience working full-time in the digital advertising and marketing agency industry, Kara still thrives on passionately creating purposeful and on-brand written content for a slew of exciting clients, ever questing for innovation and questioning how to improve.

Kara and her son

Favorite Projects & Awards

Participating in local non-profit marketing efforts gives Kara enormous personal satisfaction, and she finds making a positive impact in her community particularly gratifying. Writing video scripts and website copy for the Brevard Family Partnership’s Family of Agencies and creating brand messaging for the Brevard Prevention Coalition rank among her most meaningful endeavors at RPS (so far). Since becoming an alphabet machine on the awesome Rock Paper Simple team, her copy has won the 2022 Silver Addy award for eXpressBadging.com and Victoria Henry’s branding campaign. In 2023, the Circle of Excellence award for brph.com, the Educators Why campaign for BPS, and The Maslow Gala campaign for BPC. But wait- there’s more! VettedVentures.com web copy helped land the 2023 Best Of Web and Silver Addy awards. In 2024, Kara and the Creative Team got a Silver Addy for the Thrive Within campaign, IChooseME.com won Best of Digital and a Gold Addy, and sprengergarten.com was featured as a Best Web Design on designrush.com.

Kara standing next to a storm trooper with her son who is wearing a Darth Vader helmet

Life Beyond the Keyboard

A long-time Brevard County, Florida resident, Kara is a dedicated and loving single mother who is ultra-pleased to raise her little dude as a third-generation creative on the Space Coast. In her somewhat miniscule amount of time away from being a Brand Inquisitor, she loves free-from cooking, baking, and scouring grocery stores for healthy food. She’s an avid watcher of nature documentaries, relishes all things antique, vintage, and retrofuturism, and enjoys hiking and learning about life sciences. Typically, you can find her at a local park, swimming in a pool, at a dance lesson, or enjoying flora, fauna, family, and friends.