Our Head Honcho lives and breathes entrepreneurship, branding, and marketing, in fact we are not sure he would survive if removed from it for an extended period of time… and we are afraid to try!

Joshua started programming at 11 years old and began his freelance web career at 14. His entrepreneurial spirit and years of experience (serving over 750 clients) have led him to become an expert in the fields of web development, digital marketing, and branding. After years of dedicated learning and experience, Joshua founded Rock Paper Simple in 2013 with the mission of empowering businesses who are awesome at what they do by developing their brand and digital presence.

His leadership of the Rock Paper Simple team has helped companies both large and small build marketing-focused websites, expand their digital presence, refine their brand, and create stunning videos. The RPS team has had the honor of contributing to and working with some awesome brands, such as Health First, Satcom Direct, Long Doggers, Space Coast Daily, Pizza Gallery & Grill, Brevard Health Alliance, The Orlando-Melbourne Regional Airport and Sorensen Moving and Storage.

Joshua has been recognized with LEAD Brevard’s “4 under 40” award in 2019 and as one of SCB’s Business Leaders of the Year in 2020. Under his leadership, Rock Paper Simple has also proudly racked up Addy awards every year since its founding including over 63 Addy awards, 5 Judges Choice and a Best of Show.  Other awards include GrowFL’s Florida Companies to Watch (2020), A Gold Angel Award (2020), Central Florida Humanitarians (2019), the Business Acceleration Award (2017) and the twice-earned Cocoa Beach Chamber of Commerce Business of the Year award (2011 and 2018).

Joshua serves on the board of directors for New Life Mission and Junior Achievement of the Space Coast, spent 7 years on the Founders Forum board of directors (past chair) and is also a past board member of the Space Coast Early Intervention Center (an inclusion school). Furthermore, he has had the pleasure of sharing from his personal experience and expertise in marketing and entrepreneurship as a guest speaker at the University of Central Florida, Eastern Florida State College, Florida Institute of Technology and Brevard Public Schools.

Personally, he is never satisfied with the status quo and is always working hard to find the simplest, but most effective ways to create results for his clients and ventures. You will frequently hear him say “Ever Forward!”, as he believes the best option is always, always to move forward. He lives to empower talented people and dedicates his work in every endeavor to the glory of God.

He enjoys spending time outside of work with his wife, Diana. Her favorite place on earth is Disney, so they spend many weekends in one of the four parks. He spends any other time he can find (extra time… what?!) rooting for the Pittsburgh Steelers, playing sports (preferably ultimate frisbee or soccer), playing chess, rocking his strategy board game hobby and serving at his local church.