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Set Your Budget [video]
The New Year is almost here and with that comes budgeting and marketing plans! We hear all the time… “so how much should we spend on marketing!?”. Determining your marketing budget can be challenging, so we wanted to give you some guidelines and things to think about. Stephanie gives us some of the best practices and items to consider when building your budget. Building your marketing plan can be a challenge, ...
Set Your Goals [video]
“Goals allow you to control the direction of change in your favor.” – Brian Tracy At Rock Paper Simple we believe that doing things on purpose, with a plan, with goals in mind, always helps guide us to a more positive result. When you are working on your marketing plan for the new year having realistic set goals helps to guide the rest of your decisions.
Know Thyself [video]
When creating a marketing plan, the first step is to know yourself and your business. They say that the most difficult thing in life is to know yourself and we think it’s because people forget to take a moment and reflect. We suggest starting with these three areas: know your audience, your brand and your competition.
Why YOU need a marketing plan! [video]
It’s crazy that we are ALMOST to 2018! And that means a whole new year of awesome… and it also means it’s time to think about your 2018 marketing plan. Joshua and Scott talk a bit about why a marketing plan is important in this video. There’s always room for planning out your marketing year even better!
The Galactic Fundraiser is in TWO DAYS! [video]
The Galactic Fundraiser is coming up THIS FRIDAY! We can’t believe it’s already here. It’s going to be a blast. Joshua and Keith (from The Children’s Hunger Project) have a chat on this video for Space Coast Daily about what’s coming. Check it out! This amazing night of Star Wars, entertainment, food, fun, prizes, community support and of course the new Star Wars movie begins at The Courtyard at the Oaks ...
Get to Know Scott [video]
We love our team here! So check out these interview questions with Scott Eller! Get to know us more and learn how he likes his coffee, his favorite movie, what he does with his free time and more.
The 4 Keys to a Marketable Brand [video]
Your brand is the foundation of your messaging and marketing. Without a strong message and set of visuals to represent that message, your marketing can fall flat. Our team has developed a proprietary system and process for creating a brand that is marketable and speaks the right message to the right audience. The 4 Keys to a Marketable Brand is the methodology we created to ensure we create marketable brands ...
The 7 Steps to a Marketing-Focused Website [video]
When we founded Rock Paper Simple, we decided we wanted to approach websites differently… from a standpoint of treating them like web-based marketing platforms and to ensure we provided something uniquely powerful to every client, we developed our own unique methodology, The 7 Steps to a Marketing-Focused Website. Watch Scott and Joshua go over these 7 steps in a quick overview.
The Results-Driven Marketing Cycle [video]
Doing “something” for marketing is easy… but having a system for sustainable results from marketing is hard! That’s why we created the Results-Driven Marketing Cycle to make sure we had a proven process that works for clients. Check it out as Scott and Joshua go through the cycle in our latest video!
What it’s like working with Rock Paper Simple [video]
Hey there! So what’s it like working with working with Rock Paper Simple? Scott and Stephanie put together this great video where they share just that! (see it below!) As Scott will tell you, it all starts with a Discovery Session… this is where we get to know more about your business, what sets you apart and what your goals are.