Set Your Budget [video]

The New Year is almost here and with that comes budgeting and marketing plans! We hear all the time… “so how much should we spend on marketing!?”. Determining your marketing budget can be challenging, so we wanted to give you some guidelines and things to think about. Stephanie gives us some of the best practices and items to consider when building your budget.

2018 Marketing Prep Kit: Set Your Budget

The New Year is almost here and with that comes budgeting and marketing plans! We hear all the time… “so how much should we spend on marketing!?”. Determining your marketing budget can be challenging, so we wanted to give you some guidelines and things to think about. Stephanie gives us some of the best practices and items to consider when building your budget.Building your marketing plan can be a challenge, so we decide to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!You can download it by visiting: https://rockpapersimple.com/prepkit/

Posted by Rock Paper Simple on Saturday, December 30, 2017

Building your marketing plan can be a challenge, so we decided to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!

Rock Paper Simple's 2018 Marketing Prep Kit

Rock Paper Simple's 2018 Marketing Prep Kit
We talk to alot of people about marketing and one of the questions we hear all the time is where to even start with their brand, their plan, their goals, etc. So we decide to put together a handy marketing prep kit just for you! It’s packed full of 18 pages of awesome… enjoy!
(we promise to never sell your private information or send you inordinate amounts of spam!)

Set Your Goals [video]

“Goals allow you to control the direction of change in your favor.” – Brian Tracy

At Rock Paper Simple we believe that doing things on purpose, with a plan, with goals in mind, always helps guide us to a more positive result. When you are working on your marketing plan for the new year having realistic set goals helps to guide the rest of your decisions. Getting goals down on paper make them real and helps inspire commitment to making them happen. Scott shares more on goals in this video. Check it out!

2018 Marketing Prep Kit: Set Your Goals

“Goals allow you to control the direction of change in your favor.” – Brian TracyAt Rock Paper Simple we believe that doing things on purpose, with a plan, with goals in mind, always helps guide us to a more positive result. When you are working on your marketing plan for the new year having realistic set goals helps to guide the rest of your decisions. Getting goals down on paper make them real and helps inspire commitment to making them happen. Scott shares more on goals in this video. Check it out!Building your marketing plan can be a challenge, so we decide to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!You can download it by visiting: https://rockpapersimple.com/prepkit/

Posted by Rock Paper Simple on Thursday, December 28, 2017

Building your marketing plan can be a challenge, so we decided to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!

Rock Paper Simple's 2018 Marketing Prep Kit

Rock Paper Simple's 2018 Marketing Prep Kit
We talk to alot of people about marketing and one of the questions we hear all the time is where to even start with their brand, their plan, their goals, etc. So we decide to put together a handy marketing prep kit just for you! It’s packed full of 18 pages of awesome… enjoy!
(we promise to never sell your private information or send you inordinate amounts of spam!)

Know Thyself [video]

When creating a marketing plan, the first step is to know yourself and your business. They say that the most difficult thing in life is to know yourself and we think it’s because people forget to take a moment and reflect. We suggest starting with these three areas: know your audience, your brand and your competition. Check out what Danielle has to say about it!

2018 Marketing Prep Kit: Know Thyself

When creating a marketing plan, the first step is to know yourself and your business. They say that the most difficult thing in life is to know yourself and we think it’s because people forget to take a moment and reflect. We suggest starting with these three areas: know your audience, your brand and your competition. Check out what Danielle has to say about it!Building your marketing plan can be a challenge, so we decide to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!You can download it by visiting: https://rockpapersimple.com/prepkit/

Posted by Rock Paper Simple on Wednesday, December 20, 2017

Building your marketing plan can be a challenge, so we decide to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! Check it out below… it’s FREE and it’s 18 pages of awesome!

Rock Paper Simple's 2018 Marketing Prep Kit

Rock Paper Simple's 2018 Marketing Prep Kit
We talk to alot of people about marketing and one of the questions we hear all the time is where to even start with their brand, their plan, their goals, etc. So we decide to put together a handy marketing prep kit just for you! It’s packed full of 18 pages of awesome… enjoy!
(we promise to never sell your private information or send you inordinate amounts of spam!)

 

WHY YOU NEED A MARKETING PLAN! [VIDEO]

It’s crazy that we are ALMOST to 2018! And that means a whole new year of awesome… and it also means it’s time to think about your 2018 marketing plan. Joshua and Scott talk a bit about why a marketing plan is important in this video.

There’s always room for planning out your marketing year even better! We talk to alot of people about marketing and one of the questions we hear all the time is where to even start. How to organize themselves and where should they start with the plan, their goals, etc.

So we decide to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!

THE GALACTIC FUNDRAISER IS IN TWO DAYS! [VIDEO]

The Galactic Fundraiser is coming up THIS FRIDAY! We can’t believe it’s already here. It’s going to be a blast. Joshua and Keith (from The Children’s Hunger Project) have a chat on this video for Space Coast Daily about what’s coming. Check it out!

This amazing night of Star Wars, entertainment, food, fun, prizes, community support and of course the new Star Wars movie begins at The Courtyard at the Oaks at 6:30pm.

The VIP party will include excellent heavy hors d’oeuvres (BBQ Shrimp and Grits, Louisiana Style Jambalaya with chicken, smoked sausage & spinach, cheese & garlic pastry, and the like!), a cash bar, door prizes, silent auction, games, cosplayers dressed as your favorite Star Wars characters and so much more! We will even have Rogue One playing in the background!

At 9:30, we will be at the theater for the main event, a private showing of The Last Jedi!

Friday December 15th, 2017
Pre-Party begins at 6:30pm @ The Courtyard at the Oaks
Movie at 9:30pm @ The Oaks Movie Theatre
(We will head over to the theater at 9:00pm)

$50/ticket includes the movie, food, entertainment, prizes and of course the pride of supporting your community.

Check out the website our team put together here: https://galacticfundraiser.com/

And the Facebook event here: https://www.facebook.com/events/725673064298733/

THE 4 KEYS TO A MARKETABLE BRAND [VIDEO]

Your brand is the foundation of your messaging and marketing. Without a strong message and set of visuals to represent that message, your marketing can fall flat. Our team has developed a proprietary system and process for creating a brand that is marketable and speaks the right message to the right audience. The 4 Keys to a Marketable Brand is the methodology we created to ensure we create marketable brands for every client. Joshua and Scott give us a brief overview of those 4 Keys in this video…

THE 7 STEPS TO A MARKETING-FOCUSED WEBSITE [VIDEO]

When we founded Rock Paper Simple, we decided we wanted to approach websites differently… from a standpoint of treating them like web-based marketing platforms and to ensure we provided something uniquely powerful to every client, we developed our own unique methodology, The 7 Steps to a Marketing-Focused Website. Watch Scott and Joshua go over these 7 steps in a quick overview.

What it’s like working with Rock Paper Simple [Video]

Hey there! So what’s it like working with working with Rock Paper Simple? Scott and Stephanie put together this great video where they share just that! (see it below!)

As Scott will tell you, it all starts with a Discovery Session… this is where we get to know more about your business, what sets you apart and what your goals are. It’s so important for us to understand what stage your business is in, what really separates you from everyone else and makes you awesome at what you do, what those goals and objectives are for you and even how big or small your want to go with your marketing, website or branding. You learn more about our team and capabilities as well and our office has lots of great snacks (and coffee… lots of and lots of coffee!). While the planning session is typically with Scott, our Business Development Manager, he will call in other members of our team as needed to help answer all of your questions!

Once we know more about you, we can help craft the best solution for you to help accomplish those goals we talked about!

Once we know what we are doing for you and an agreement has been made (make sure you tell Scott you want to share in the ceremonial Rum celebration drink!), Stephanie, our Director of Operations, takes over to manage your project and you typically get a questionnaire to fill out from her that will give us all the information we need for our next meeting, which is called the Planning Session. Why a Planning Session? Because your business and goals is unique and we want to make sure we have a REALLY good plan in place to accomplish those goals.

This Planning Session is all about going over the questionnaire, reviewing your goals, your likes, dislikes, needs and really diving deeper into the details of planning of your project. You will meet some of the team members that will be working on your project depending on what your project entails. Here we discuss colors, design style, pages for your website, specific marketing messaging and strategies, brand messaging and so much more depending on your projects. (We do send you home with some homework to send us… so good communication is key!).

Once all of that is done, we move into the design, development and/or implementation stages and get to work… but every project is different from here. Some, like Logo Design projects, are entirely design/concept/revision, while a website project will go from design mockup to copywriting to revisions to development to revisions and finally to launch… and a marketing project is an ongoing campaign!

What’s the final deliverable look like? Well, if it’s a website, along with launching it so the world can see your awesome new website, you will get training on how to use it to it’s full potential. If it’s a logo or branding project, you will receive your brand materials and files as well as learn when and how to use them. For a marketing project, you get monthly reporting and lead tracking to ensure your goals are being met and results are showing ROI. And for any creative collateral projects, you will have the final product ready for pickup here at our office or delivered right to your office (how cool is that!?)! And remember… you retain ownership of whatever we create for you!

Give the video a watch to learn a bit more about what it’s like working with Rock Paper Simple!

How to Add a Facebook Cover Video

Having a great profile image and cover banner have been the two ways businesses and marketers have spiced up their Facebook pages, creating their own unique brand image and engaging users. Facebook has provided yet another way to use this space that may help drive even more engagement and keep visitors interested. Video grabs our attention far more than images do, so now that we have the option to add a Facebook cover video, it’s time to learn how to add yours!

This new feature gives your Facebook page more dimensions and grabs the attention of those browsing your page. It looks awesome too!

 

How to Upload a Cover video

It’s very easy to upload your video. Simply navigate to your Facebook page, making sure you are an admin, and hover over the cover image. You will see the “Change Cover” button with a camera icon. Click the button!

You will then see various options for your cover banner. Select either “Choose From Videos” if you have already uploaded your video or “Upload Photo/Video” if you still need to upload it.

Keep in mind that your video will need to be a minimum of 820 x 312 pixels (although they recommend 820 x 462 for best fit) and be between 20 and 90 seconds long. It will play without sound unless the user prompts otherwise, so be sure your video communicates well even without sound. These are some pretty specific requirements, so you will need to do some video editing to make the video just right.

 

Interview with Mendx about Facebook Cover Banners

I got together with my friend and colleague, Justin Snyder, to do a quick video about the new Facebook Cover Video. Take a look as Justin gives some insights into this new feature.

Get Started FAQ