Five Ways to Stay True to Your Brand on Social Media

Today, social media is the fastest way to expose a brand, so it’s essential that it’s represented and communicated accurately. A brand is anchored by its values, and there’s no better place to let those values shine than in the social realm. Whether you’re just getting started in social or have been a pro for years, here are a few ways to ensure that you’re staying true to the brand you’ve worked so hard to build.

 

1. Know Your Social Personality

Before you can stay true to your brand in the social media world, you have to know what your personality is. Social media creates space for your brand to reveal its authenticity and give a great picture of what you’re about. While some brands may default to humor, it’s not the only way to be personal. Maybe your brand is warm and caring, or maybe it’s more direct and serious – whatever it is, be sure that the tone of your posts shows the personality you wish to convey. The best way to establish your personality is to outline your brand’s values and identify your audience.

 

2. Be Creative but Consistent

You can’t have creativity without some consistency. Once you’ve landed on what your brand personality is, ensure that the majority of your content follows that voice and embodies your values in every post. So you’ve decided you want to up your creativity with #WisdomWednesday? Go for it – but make sure the content stays in line with your brand personality and is posted consistently each week.

It may feel constraining, but as with many lessons in marketing, some rules are meant to be broken – as long as they’re executed strategically. Say you have a fairly “serious” voice in the social realm, but every once in a while, you want to infuse a sense of fun with your audience. Feel free to stray from the norm, but make sure it’s executed thoughtfully and is appropriate for your target audience.

 

3. Be Visual

Whether your business is finance or fashion design, the best way to reveal your personality is through imagery. Never has a picture been more worth a thousand words than on social media. Social Media Examiner found that photos are the most engaging type of content on Facebook, with a staggering 87 percent interaction rate from fans. Whenever possible, opt for utilizing photos and videos to communicate your values and showcase your personality.

 

4. Stick to a Story

Every brand has a story – whether it’s the story of how the company was built or the stories of who it impacts on a daily basis. Story matters, and on social media, it can be one of your greatest tools. The strongest connection a consumer, donor, or partner of a brand can make is to hear from someone just like them. Utilize your staff and customers to share their own stories and use them in the social realm.

 

5. Be Responsive

You may have noticed that some Facebook fan pages have started displaying response rates to messages and inquiries if more than 90 percent of them are answered in less than five minutes. More and more, consumers are trying to connect with brands via social media rather than the contact form on their website. Whether through messages or comments, each post gives you the opportunity to connect with your audience directly, so take advantage of it and invest time in responding efficiently.

Along those same lines, take this opportunity to show authenticity with your brand. If someone uses your page to post problems or complaints, respond quickly and graciously. This will show that you’re not only determined to help in any way, but also that you’re paying attention.

 

Want to better understand your unique brand personality? Click here to connect with our team!

October Rock Paper Simple Hangout – Hitting the bowling lanes!

Rock-Paper-Simple-Goes-BowlingOn October 16th at 4pm, cut out of work a bit early and hangout with the Rock Paper Simple team at Brunswick Harbour Lanes.

If you get rocking and rolling before 5, they have a deal for two hours of bowling at only $10.95 per person… it’s a few dollars more if you come after 5.

We plan to share plenty of laughs and good times… so don’t miss it! When you get there, ask for the Rock Paper Simple crowd.

Remember that we get together every month and we invite our friends, colleagues, clients and the community to join us! Next month we plan to hit the beach (you better believe frisbee and volleyball will be involved)!

Click here to RSVP on Facebook!


 

 

Pictures from the last Hangout at Squid Lips:

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Our first Rock Paper Simple Hangout… join us at SquidLips!

Rock Paper Simple at SquidLipsSo we got to thinking and decided we needed to infuse more fun in all of your lives! Okay, fine… we decided we wanted to have more fun and figured we’d just invite you along for the ride. So, starting in September, we will be having monthly Rock Paper Simple Hangout days where we go and do something fun on a Friday evening and invite our friends, clients and colleagues along.

On September 11th at 4pm, cut out of work a bit early and join us at Squid Lips for our first Hangout. Enjoy good food and drink (it’s happy hour, so you won’t go broke), some great networking and just hangout with the Rock Paper Simple team. We plan to share plenty of laughs and good times… so don’t miss it! When you get there, ask for the Rock Paper Simple crowd

Upcoming Rock Paper Simple Hangouts include hitting the beach (you better believe frisbee and volleyball will be involved) and an outing to the bowling alley to see if Russ is really as good as he says he is. Stay tuned!

Click here to RSVP on Facebook!

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