VR, AR, AI, Oh my!

Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI)… If your head is spinning, you’re not alone. It’s a lot to keep up with, and even more difficult for your business to master.

Customers crave a more transformational experience with brands, products, services, and information. And there’s power in delivering those experiences.

Augmented Reality is defined as “a type of interactive, reality-based display environment that takes the capabilities of computer generated display, sound, text and effects to enhance the user’s real-world experience.” It is predicted Augmented Reality will grow to be a $35 billion industry by 2022! Talk about opportunity knocking!

So, how are brands using AR effectively and strategically to not only increase brand awareness but to create meaningful customer experiences (and loyal fans?) How to do go beyond the gimmick and make AR work for your company? How does AR become your brand differentiator?

Here’s how industries and brands are leveraging AR to do more than simply impress and entertain.

There’s an app for that

Nike is using Augmented Reality to assist shoe buyers to not only find the right shoe for their activity, but the correct SIZE. Their research showed up to 60% of their customers were purchasing the wrong size shoe, which was leading to more returns and more unhappy customers. Their sizing app, Nike Fit, lets buyers scan their feet at home to get their correct size (within a 2mm of accuracy which, we don’t measure things with rulers much these days but we’re pretty sure that’s super close to perfect) The result – a rise in consumer confidence, more brand loyalty, and fewer returns.

How Will I know?

Companies like Ikea, Wayfair, Target, and Amazon are augmenting the purchases of items, especially larger ones like furniture, and allowing buyers to “try before they buy” — you can virtually place the item in the room to see the piece in the real world before buying and potentially assembling (and we all know the joys of assembling an IKEA piece…) The result again is consumer confidence and a higher likelihood the buyer will ultimately make that big-ticket purchase.

Not sure if you’ll love a paint color? Try it out through AR and get it right the first time — companies like Sherwin-Williams are having extreme success with their ventures into Augmented Reality paint selection and it’s reinforcing the brand’s commitment to helping customers get it right the first time.

Don’t Just Tell Me, Show Me

We all know how essential visuals are to a brand. AR is taking this fact to an elevated level (basically, it’s like a picture times a million). Gone are the days of just showing an illustration to explain how something works. Or dropping a logo onto a piece of collateral to brand it as your own. The possibilities are endless when it comes to AR showing, versus telling, about your brand.

Jack Daniels is using AR to bring customers into the whiskey manufacturing world to immerse them in the distillery and makes the brand more relatable. The bottle’s label becomes a virtual pop-up storybook to show consumers the process, the location, and the history of the company. And, frankly, it’s just cool to watch.

Make The World a Better Place

Augmented Reality is being used as assistive technology for the visually impaired. One service “connects blind and low-vision people to highly trained, remotely-located agents.” The goal of this brand is to make information available to everyone regardless of disability, making life more full and enjoyable and further enhance everyday experiences.

Social and Search

Social media platforms have been on board with the utility of AR, and are leading the charge. Snapchat and Instagram have built entire identity on filters, which brands are now monetizing into awareness, relationship building, and just plain fun. The use of AR on social communicates the organic voice that a basic post simply cannot convey.

And of course Google is in on the frontlines of AR. Google maps are interactive with walking navigation and visual overlays. Google searches include AR immersive experiences to feel connected to the content that comes up on your next search — it’s fun to see an 18-foot great white shark floating in your backyard as you help your child research sharks for a school project.

Just Plain Fun

A Snapchat filter for a special event is a small investment to create a memorable impact. (Check out the filter we used for our recent RPS Open House event…)

But, be careful. There still has to be value to be, well, valuable to your base. Otherwise, it’s just a novelty that could hurt your brand more than help. Your AR experience has to have a strong message and clear function, and go beyond the initial “coolness” factor.

If your AR experience doesn’t drive customers to take action (buy that IKEA sofa, it’ll fit perfectly!), make an informed decision (that lipstick is totally your color!), meet a customer’s need (“What does this error message mean, oh wise AR tech support guy?), showcase your capabilities (have your smartphone out next time you’re in the RPS offices for our full AR experience), or directly align with your brand’s message and values it could end up being just a novelty (a moment of silence for QR codes…)

Bottom line: Don’t be Pokemon Go (hot one minute, obsolete the next). Using AR, and any other Experiential Marketing tools, correctly can have a lasting, positive effect on your business and brand. The key word — “correctly”.

Make 2018 Awesome! [video]

Happy New Year! “Ever Forward” is something I like to say all the time and it has a lot of meaning. It means you aren’t satisfied with “good enough”, with the status quo… it means always getting better, always growing, always learning. Striving to innovate and do better than last year. -Joshua Adams

Check out Stephanie and Joshua in a year-in-review here at Rock Paper Simple!

2018 Marketing Prep Kit: Make 2018 Awesome!

Happy New Year! “Ever Forward” is something I like to say all the time and it has a lot of meaning. It means you aren’t satisfied with “good enough”, with the status quo… it means always getting better, always growing, always learning. Striving to innovate and do better than last year. -Joshua AdamsWith a new year upon us, getting your marketing plan in order is key. Building your marketing plan can be a challenge, so we decide to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!You can download it by visiting: https://rockpapersimple.com/prepkit/

Posted by Rock Paper Simple on Thursday, January 4, 2018

With a new year upon us, getting your marketing plan in order is key. Building your marketing plan can be a challenge, so we decide to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!

Rock Paper Simple's 2018 Marketing Prep Kit

Rock Paper Simple's 2018 Marketing Prep Kit
We talk to alot of people about marketing and one of the questions we hear all the time is where to even start with their brand, their plan, their goals, etc. So we decide to put together a handy marketing prep kit just for you! It’s packed full of 18 pages of awesome… enjoy!
(we promise to never sell your private information or send you inordinate amounts of spam!)

Set Your Budget [video]

The New Year is almost here and with that comes budgeting and marketing plans! We hear all the time… “so how much should we spend on marketing!?”. Determining your marketing budget can be challenging, so we wanted to give you some guidelines and things to think about. Stephanie gives us some of the best practices and items to consider when building your budget.

2018 Marketing Prep Kit: Set Your Budget

The New Year is almost here and with that comes budgeting and marketing plans! We hear all the time… “so how much should we spend on marketing!?”. Determining your marketing budget can be challenging, so we wanted to give you some guidelines and things to think about. Stephanie gives us some of the best practices and items to consider when building your budget.Building your marketing plan can be a challenge, so we decide to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!You can download it by visiting: https://rockpapersimple.com/prepkit/

Posted by Rock Paper Simple on Saturday, December 30, 2017

Building your marketing plan can be a challenge, so we decided to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!

Rock Paper Simple's 2018 Marketing Prep Kit

Rock Paper Simple's 2018 Marketing Prep Kit
We talk to alot of people about marketing and one of the questions we hear all the time is where to even start with their brand, their plan, their goals, etc. So we decide to put together a handy marketing prep kit just for you! It’s packed full of 18 pages of awesome… enjoy!
(we promise to never sell your private information or send you inordinate amounts of spam!)

Set Your Goals [video]

“Goals allow you to control the direction of change in your favor.” – Brian Tracy

At Rock Paper Simple we believe that doing things on purpose, with a plan, with goals in mind, always helps guide us to a more positive result. When you are working on your marketing plan for the new year having realistic set goals helps to guide the rest of your decisions. Getting goals down on paper make them real and helps inspire commitment to making them happen. Scott shares more on goals in this video. Check it out!

2018 Marketing Prep Kit: Set Your Goals

“Goals allow you to control the direction of change in your favor.” – Brian TracyAt Rock Paper Simple we believe that doing things on purpose, with a plan, with goals in mind, always helps guide us to a more positive result. When you are working on your marketing plan for the new year having realistic set goals helps to guide the rest of your decisions. Getting goals down on paper make them real and helps inspire commitment to making them happen. Scott shares more on goals in this video. Check it out!Building your marketing plan can be a challenge, so we decide to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!You can download it by visiting: https://rockpapersimple.com/prepkit/

Posted by Rock Paper Simple on Thursday, December 28, 2017

Building your marketing plan can be a challenge, so we decided to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!

Rock Paper Simple's 2018 Marketing Prep Kit

Rock Paper Simple's 2018 Marketing Prep Kit
We talk to alot of people about marketing and one of the questions we hear all the time is where to even start with their brand, their plan, their goals, etc. So we decide to put together a handy marketing prep kit just for you! It’s packed full of 18 pages of awesome… enjoy!
(we promise to never sell your private information or send you inordinate amounts of spam!)

WHY YOU NEED A MARKETING PLAN! [VIDEO]

It’s crazy that we are ALMOST to 2018! And that means a whole new year of awesome… and it also means it’s time to think about your 2018 marketing plan. Joshua and Scott talk a bit about why a marketing plan is important in this video.

There’s always room for planning out your marketing year even better! We talk to alot of people about marketing and one of the questions we hear all the time is where to even start. How to organize themselves and where should they start with the plan, their goals, etc.

So we decided to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!

Rock Paper Simple's 2018 Marketing Prep Kit

Rock Paper Simple's 2018 Marketing Prep Kit
We talk to alot of people about marketing and one of the questions we hear all the time is where to even start with their brand, their plan, their goals, etc. So we decide to put together a handy marketing prep kit just for you! It’s packed full of 18 pages of awesome… enjoy!
(we promise to never sell your private information or send you inordinate amounts of spam!)
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