3 Digital Consumer Habits You Should Know

With last minute shoppers flooding Amazon, Etsy, and other small businesses with holiday orders, we thought it might be appropriate to share these 3 statistics on current Digital Consumer habits. Take a look at these numbers based on early 2016 trends, and think about how you can improve your website to capture more leads and convert customers!

 

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With the world at their fingertips, shoppers can immediately compare businesses and prices; ultimately driving marketing and brand competition. Therefore it’s wise to keep up with consumer analysis and adapt your business practices to support the change in purchasing habits, and it has become crucial that business owners have a strong first impression. This includes updating your website for a better overall user experience, creating content to support brand personality and outreach, and having a good marketing team to convey to the world what makes your business awesome and unique. 

 

 

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Honesty and responsibility are values that have shown increasing meaning to consumers, especially since Millennials (who care more about brand experience than previous consumer groups) are becoming the largest purchasing power. Data is also showing that the consumers of 2016 were not just comparing prices, but also judged how “professional” a business is by their product descriptions! Clear but fun language that appeals to the lifestyle associated with the item does very well; as does providing more technical information, how/where the product is made, and what the benefit of purchasing is. The importance of language goes hand in hand with the importance of consistent Branding and Brand Personality… proving it’s a key factor that influences customer conversion and drives company growth.

 

 

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Just in case you haven’t noticed, convenience is key, and alternative payment methods are showing their value by becoming better at driving home customer conversion. PayPal has become a popular option for online businesses because it’s simple, secure, and creates a more streamlined checkout process. It’s worth doing some research (or asking your team to) on various payment options and think about what best suits your ideal customer.

 

 

 

So just in case you’re thinking about giving your website or business a makeover in 2017, remember these statistics about current consumer practices and digital purchases made in 2016! Feeling a little overwhelmed? Rock Paper Simple is here to help!

 

5 Call-to-Action Examples That Are Rockin’ It Right Now

Call to Actions can be a simple button placed after some text, or they can be a more elaborately designed button that stands alone. You have them sprinkled into social media posts and they’ve been written into your content, but are your CTAs the best they can be? If you aren’t seeing a whole lot of conversion from your current strategies, take a look at these Call to Action examples that we think have great technique.

The Balancing Act:

Check out Spotify’s homepage. They have two Call to Action Buttons because they’re targeting two different types of listener, and they’re a great example of why simple often prevails over flashy, especially when you have more than one CTA. While the pink and purple colors of their site definitely catch our attention first (what happened to the green?!), the contrasting and bold white text is really what dominates our focus. Their design works because they kept text to a minimum, they showcase their product through a subtle background of playlist cover art, and their CTAs are highly visible to both types of listeners which maximizes their opportunity for new sign-ups. Spotify made a great decision to have their Call to Actions side by side with only a slight difference between them; the darker hue that backs “Get Spotify Free” almost blends in at first glance, bringing our attention first to the button they’d prefer us to choose- “Get Spotify Premium.”

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Being Socially Savvy:

Implementing good strategy by utilizing Ad opportunities on any social media platform will help boost your business. With the right verbiage, imagery, and intent, you can connect with your target audience and start to build a customer relationship that leads to conversion. Currently there are now many options to choose from across a variety of platforms, but the most popular option has become the Ads that appear integrated into user “Home” feeds. Advertising on Social Media lets you briefly showcase the highlights of your business or brand identity, and by using amazing graphics, offering sneak peaks, and bringing quality content to followers, you can lead potential clients to your website (and convert ‘em!). So if your marketing goals are to increase brand awareness, drive traffic to your site, or expand target reach and grow your customer base, then social media CTAs are for you. Here’s a fine example of a CTA on a feed-style Ad from NatureBox on Facebook:

Surprising Humor:

This pop-up from Good Housekeeping abruptly stops us from reading whatever article we clicked on by taking up the entire browser window, but the bright colors and fun language keep us from getting too frustrated. Through clever verbiage, simple design, and bright colors, this refreshing pop-up effectively gains email subscriptions because it has us admitting that we could use a little help keeping things clean around here. Even if you aren’t interested in giving GH your email address now, the lighthearted jest of the exit link appeals to clean freaks and reluctant scrubbers alike, and encourages them to click through the site and read other articles- and thus gaining followers.

 

Embracing Window Shoppers:

Prezi has a very minimal homepage with a lot of whitespace surrounding their text and Call to Actions, which draws a visitor’s attention to the video banner and colored CTA buttons. Similar to Spotify, Prezi balances two main CTAs side by side (for individuals vs. business), however underneath those there’s a CTA that draws even more attention. Prezi encourages visitors to “See the Science,” embracing the fact that most people want evidence of success before they invest in something. The iconography and colors that are used draws our eyes down the page, and they pave the way for even more visual aids on the linked page. This CTA clearly illustrates that Prezi has research relating to the effectiveness of their product and that they want to share it with us. This refreshing Call to Action method encourages people to make an informed decision by learning something before they sign up, and “See the Science” is definitely a unique take on the traditional About page.screen-shot-2016-09-20-at-12-03-40-pm

The Doorstop:

The final plea to users, an exit CTA is a pop-up window that most websites set to appear around the average exit time of that page. These CTAs traditionally offer a discount or incentive, and then provide two options- stay or go. They can sometimes be seen as a nuisance, but if designed correctly, doorstops can be a very effective method for keeping users on-site, capturing leads, and getting visitors to convert to buyers. Take a look at this example from Copyhackers. The colors are positive, the layout is clean, and the language is relaxed. Instead of expressing urgency, the tone of this exit CTA says “Hey, your stuff is probably already great but before you go, here’s an opportunity to be even better at what you do…do you want this resource?” It uses buzzwords like share, success, and steps, which leads us into thinking, “Hmm, maybe I want to at least skim through this ebook after all.”

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Call to Actions are a super important part of marketing strategy, and hopefully you’ve already incorporated some that are working for you. We just wanted to give you guys a bit of reference for CTA techniques that are working really well right now for these businesses, to help you get the creative juices following for your next site upgrade or campaign push. It’s always a good idea to collect examples of website features, CTAs, or other digital marketing aspects that inspire you to make changes for your business. This way we can help you make those adjustments and strategize with you on how to meet your new goals!

The Top 10 Website Pitfalls to Avoid #4 – No Conversion Methods

The Top 10 Website Pitfalls to Avoid Rock Paper Simple 4Welcome back to another installment of website pitfalls from your favorite web design company in Melbourne, FL. We are your favorite, aren’t we? Well, if not… then you need to come by the office so I can bribe you with coffee and snacks. Then, surely, we will be your favorite! Anyways, enough nonsense… let’s get to the real meat and potatoes (oh man, now I’m hungry).

We talked about the need for directing traffic with call to actions, but now it’s time to convert them into a lead, sale, subscriber, etc. and do it with purpose!

This is one of my favorite points to illustrate during a speaking engagement. I’ll be presenting to a room full of business professionals and I’ll come to this point and I will tell them to imagine they all desperately want to buy a “widget”, an imaginary product and that I am a “widget” salesman. I tell them that after I finish my sales pitch, I want them to agree to buy my “widget”. Then I start… “Hi! Have you been looking for the perfect widget? One that works day and night and never breaks? The best of the best? Well, I just so happen to sell widgets. See, here is all kinds of information about widgets (I show them a blank sheet of paper). Aren’t our widgets amazing? You probably want to buy one or two or a thousand.” then I immediately turn tail and walk out of the room! I even shut the door if there is one. I know the point has hit them when I hear the roar of laughter.

It’s a fun way to drive home a point and to get a few good laughs. I came back in and ask what I did wrong. “You didn’t let us answer” or “You didn’t finish” is typically the response I get. What I didn’t do is I didn’t give them a chance to buy. I didn’t close… I didn’t go for the conversion. Sales 101… ask for the sale!

I see tons of great websites that forgot to ask for the sale, that forget to close the deal. They present great content, good navigation and call to actions to drive visitors to the right pages, but then make it so hard to buy, sign up, register or whatever it is that visitors leave without doing anything!

This is remedied quite easily; make sure you have a call to action that asks the user to take that final action you want them to take. Maybe it’s to fill out a form to request more information, maybe it’s for them to use an online scheduler to schedule a call or consultation, maybe it’s for them to click “buy now!” or to subscribe for something… maybe the whole goal is just to get a Facebook like. Whatever the goal, don’t forget to have an easy and obvious way for the visitor to become a conversion!

If your website is designed with the idea to sell or generate leads, but has no real method to do so… you cannot expect it to meet its goals! Many business owners build a website, put up their information and expect the leads to flow in.

Common methods to convert would be to have a contact form, perhaps an email newsletter signup, an eBook download (in exchange for email), a product shopping cart, a registration form or even a quote request form. There are many ways to convert a visitor; make sure you have several setup.

We’ve got another blog post that goes into real detail about lead capture methods (click here to check it out).

Download our FREE eBook that includes the other 9 reasons!

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