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Know Thyself [video]
When creating a marketing plan, the first step is to know yourself and your business. They say that the most difficult thing in life is to know yourself and we think it’s because people forget to take a moment and reflect. We suggest starting with these three areas: know your audience, your brand and your competition.
The 4 Keys to a Marketable Brand [video]
Your brand is the foundation of your messaging and marketing. Without a strong message and set of visuals to represent that message, your marketing can fall flat. Our team has developed a proprietary system and process for creating a brand that is marketable and speaks the right message to the right audience. The 4 Keys to a Marketable Brand is the methodology we created to ensure we create marketable brands ...
Stop Abusing Your Logo…It’s not nice!
Your logo is not your brand, nor is it your identity. Your brand’s identity is how you’re perceived in the world while your logo identifies your business by using an icon or symbol. A logo is meant to identify and create recognition, but isn’t supposed to sell the company or explain who you are as a business… there is so much more about your brand that will do that.   Let’s take ...
Will brands be sponsoring your personal posts? A new breed of ads is on the horizon.
sponsored user posts A big brand could be looking at you! Recently we came across an article published by Advertising Age that we found extremely interesting because it mentioned an avenue of advertising that is starting to gain momentum– sponsoring user posts. If you’re familiar with Reddit, then you may have already seen this happening, since the Forum-Style platform introduced this new advertising option earlier this month. Starting August 4th, marketers will be able to piggy-back the unique ...