Know Thyself [video]

When creating a marketing plan, the first step is to know yourself and your business. They say that the most difficult thing in life is to know yourself and we think it’s because people forget to take a moment and reflect. We suggest starting with these three areas: know your audience, your brand and your competition. Check out what Danielle has to say about it!

2018 Marketing Prep Kit: Know Thyself

When creating a marketing plan, the first step is to know yourself and your business. They say that the most difficult thing in life is to know yourself and we think it’s because people forget to take a moment and reflect. We suggest starting with these three areas: know your audience, your brand and your competition. Check out what Danielle has to say about it!Building your marketing plan can be a challenge, so we decide to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! It’s packed full of 18 pages of awesome… enjoy!You can download it by visiting: https://rockpapersimple.com/prepkit/

Posted by Rock Paper Simple on Wednesday, December 20, 2017

Building your marketing plan can be a challenge, so we decide to put together a handy marketing prep kit to help our friends, neighbors, colleagues and clients get a head start! Check it out below… it’s FREE and it’s 18 pages of awesome!

Rock Paper Simple's 2018 Marketing Prep Kit

Rock Paper Simple's 2018 Marketing Prep Kit
We talk to alot of people about marketing and one of the questions we hear all the time is where to even start with their brand, their plan, their goals, etc. So we decide to put together a handy marketing prep kit just for you! It’s packed full of 18 pages of awesome… enjoy!
(we promise to never sell your private information or send you inordinate amounts of spam!)

 

THE 4 KEYS TO A MARKETABLE BRAND [VIDEO]

Your brand is the foundation of your messaging and marketing. Without a strong message and set of visuals to represent that message, your marketing can fall flat. Our team has developed a proprietary system and process for creating a brand that is marketable and speaks the right message to the right audience. The 4 Keys to a Marketable Brand is the methodology we created to ensure we create marketable brands for every client. Joshua and Scott give us a brief overview of those 4 Keys in this video…

Will brands be sponsoring your personal posts? A new breed of ads is on the horizon.

sponsored user posts
A big brand could be looking at you!

Recently we came across an article published by Advertising Age that we found extremely interesting because it mentioned an avenue of advertising that is starting to gain momentum– sponsoring user posts.

If you’re familiar with Reddit, then you may have already seen this happening, since the Forum-Style platform introduced this new advertising option earlier this month. Starting August 4th, marketers will be able to piggy-back the unique voice of users for more wide-spread marketing by sponsoring user-generated posts. This new avenue of advertising could do well for businesses. A responsive solution to consumer desire for more amiable companies, this style of ad could lead to a more personal connection between customer and business -which data indicates to be an increasing consumer need as the largest share of purchasing power in the U.S. shifts to Millennials. Reports are showing that personable and honest brands that tell a story and offer an “experience” to these young consumers (before pushing a product or service) are doing better than their traditional advertising counterparts.

Traditionally the platform Reddit promotes a “Show Me Your A-Game or Go Home” attitude, and can be accurately described as a hostile environment towards the insincere (i.e. business, agencies, companies). It’s safe to say their aggression towards companies is exacerbated by targeted advertising, which can make users feel like they’re being taken advantage of. So using Reddit’s new “Promoted User Post” advertising option is a high-value risk for business; a larger company could be viewed by users to have more honest intentions than before (leading to solid ROI), or they could experience massive resistance from Reddit users and be pressured to cut their losses.

With internet users already so apathetic towards advertising efforts in general, the reaction of users on Reddit so far has been leaning towards the negative (as expected). Targeting your brand’s audience via user posts seems sneaky, like wearing a disguise to sneak past security. The annoyance of ads is still overwhelming users, because now these “sponsored user posts” are ads that appear across multiple subreddits (categories/topics that enable niche communities), so you’re more likely to come across them more than once. The underlying thought of complaints so far expresses that this method could end up isolating users, i.e. consumers, even more than traditional advertising, because user posts are now being twisted to cater and benefit business, instead of remaining a site for brutally honest statements of opinion.

However, others are seeing positive aspects from post sponsorship. With user opinion now given more value, not all Redditors are claiming to feel swindled by the ads they encounter. Brands that took a chance on Reddit’s new Ad option could start to see success in conversion as users accept this method as low-key and less intrusive, and interpret it as companies being more genuine about supporting customer satisfaction. This advertising stye could help create more trust between consumer and business, beginning with an amiable relationship that develops through more personable marketing efforts.

So with the pros and cons so far voiced, if your post is chosen, we’re curious about your verdict. Will you feel special and validated, or will you see it as an encroachment on personal boundaries and like you’re contributing to the system?

No matter how you see it, such active community involvement across a plethora of topics creates a very unique opportunity for advertisers, which will inevitably spread to other media platforms if found to be successful. Either Reddit’s new option will be a success for expanding marketing technique, or the lash out from users will send advertisers back to the drawing board. Only time will tell us if “User Sponsored Posts” can bring home the bacon.

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