Social media is where your target consumer lives
So it is a powerful place to build engagement. This powerful marketing channel provides the opportunity for so many strategies including engagement, relationship building, brand awareness, content distribution, creative advertising, retargeting and building of your review-base.
The strategy you utilize on your social media platforms will be greatly affected by your goals, industry, target audience and your budget. There are various strategies around social media marketing and we cover just four of the ways which our clients work with us with their social media marketing. All of our approaches include monthly reporting. These types of campaigns include Facebook, Instagram, LinkedIn, Twitter, Youtube, Snapchat and too many others to list.
Social Media Posting – This approach includes creating content on a regular basis (weekly or as much as daily) and posting it out to your audiences. Creating ongoing content for your followers builds brand credibility and engagement. Our team helps create a balance between inspirational and fun content, educational content and content that promotes your offerings.
Social Media Management – When just posting every so often isn’t enough, our team creates daily content, manages and responds to user engagement, creates supporting graphics and builds all of this around an active and purposeful strategy.
Social Media Ad Campaigns – Social media paid ad campaigns are designed to target very specific demographics with ads and content to drive traffic to specific landing pages. These campaigns can focus on lead generation, brand awareness and more.
Full Social Media Content Marketing Campaign – A full strategic and purposeful campaign is built around not just the social media channels, but a strong content marketing strategy. Our team provides the Social Media Management services as well as a targeted strategy that includes resources such as ebooks, blogging and more. These campaigns are designed specifically to generate engaged users and actionable leads. It’s like having a team armed to the teeth with marketing tools… wait…
Know thy numbers! Gaining in-depth insight into traffic numbers and behaviours is critical to any campaign success. That’s why we obsess over analytics as part of our marketing cycle.
- Build brand awareness with a targeted audience
- Generate engagement with your brand
- Build relationships with your clients, community and target audience
- Establish yourself as a leader and desired brand in your marketplace
- Measure everything and ensure your investment is generating return
You and your professional staff at RPS took the time to learn about who Buena Vida was as a company and what Buena Vida offers the customer. You have helped us design a Website that impacts our total marketing effort. Our new website brands Buena Vida Estates as the leader in Continuing Care Retirement Communities in the market place. In addition, we are now able to analytically measure the ROI of the website against sales and our other marketing efforts.
Buena Vida Estates
Rock Paper Simple did a fantastic job at helping our new business find it’s feet. From creating a brand identity booklet that has become invaluable to us, to building an awesome, fun, functional website- we’re very pleased with the outcome. Moreover, we thoroughly enjoyed working with the Rock Paper Simple team. Within moments of meeting with Joshua, Scott, and Stephanie, the ideas were flowing, and we were excited! Rock Paper Simple were recommended to us by a friend, and we would recommend their services to our friends any day of the week! Thanks guys!
SD has retained Rock Paper Simple to handle website design and development of our corporate and e-commerce websites, and SEO/SEM campaign monitoring, analysis and reporting. Because of their attention to detail and expertise, we have also contracted them to do additional projects. From the first time we met Joshua, we were convinced that he and his team had the experience and knowledge of technology to manage our account.
Rock Paper Simple did an outstanding job of understanding our business and portraying a complete picture of our capabilities, in a clean and modern look, including some of the latest web page features available. I would highly recommend turning to the RPS team for any of your web needs.
Sorensen Moving and Storage