Thrive Within
Multichannel Campaign
The Rock Paper Simple team is passionate about mental health. In collaboration with Space Coast Health Foundation (SCHF) and Lifetime Counseling Center, we’ve brought to life an exciting and engaging idea- a 30-day mental wellness challenge about fun and easy ways to build resilience.
Our involvement in this campaign has been a truly collaborative experience, and we’re honored to share it with the Space Coast community.
![Danielle Hurley Danielle Hurley](https://rockpapersimple.com/wp-content/uploads/2018/02/Danielle_Fun_Web.jpg)
-Danielle Hurley, Graphic Designer, Rock Paper Simple
Crafting Thrive Within’s Branding Identity
Working closely, the teams from Rock Paper Simple, SCHF, and Lifetime Counseling Center brainstormed and finalized the names for the overall mental health campaign and the accompanying 30-day challenge: “The Daily Thrive” for the campaign and “Thrive Within A Journey to Resilience,” respectively.
This created a strong foundation for consistent brand identity. Slogans, a brand color palette, phrases, social graphics, and logo design established a comprehensive brand unit ready for effective cross-channel marketing.
![ThriveWithin_Portfolio_Branding1](https://rockpapersimple.com/wp-content/uploads/2024/05/ThriveWithin_Portfolio_Branding1.gif)
![Group 7753](https://rockpapersimple.com/wp-content/uploads/2024/05/Group-7753.jpg)
![together-we-trhive](https://rockpapersimple.com/wp-content/uploads/2024/05/together-we-trhive.jpg)
![Scroll Group 5](https://rockpapersimple.com/wp-content/uploads/2024/05/Scroll-Group-5.jpg)
![thrivewithin-logos](https://rockpapersimple.com/wp-content/uploads/2024/05/thrivewithin-logos.jpg)
![Scroll Group 6](https://rockpapersimple.com/wp-content/uploads/2024/05/Scroll-Group-6.jpg)
![Danielle Hurley Danielle Hurley](https://rockpapersimple.com/wp-content/uploads/2018/02/Danielle_Fun_Web.jpg)
-Danielle Hurley, Graphic Designer, Rock Paper Simple
![thrive-within-website-still-3 Thrive Within website still](https://rockpapersimple.com/wp-content/uploads/2024/05/thrive-within-website-still-3.png)
![thrive-within-website-still-1 Thrive Within website still](https://rockpapersimple.com/wp-content/uploads/2024/05/thrive-within-website-still-1.png)
![thrive-within-website-still-2 Thrive Within website still](https://rockpapersimple.com/wp-content/uploads/2024/05/thrive-within-website-still-2.png)
Thrive Within Video
Having crafted the branding and tonality, we were fully prepared to move to the campaign shooting phase. Located in Melbourne, FL, the Rock Paper Simple video team warmly welcomed the Lifetime Counseling Center’s representatives at our in-house studio.
For the Thrive Within Mental Wellness Challenge, we created an introduction video, a welcome video, and a series of fifteen brief and informative videos, all provided at no additional cost. The objective is visibility and accessibility across demographics and devices used.