Thrive Within

Multichannel Campaign

The Rock Paper Simple team is passionate about mental health. In collaboration with Space Coast Health Foundation (SCHF) and Lifetime Counseling Center, we’ve brought to life an exciting and engaging idea- a 30-day mental wellness challenge about fun and easy ways to build resilience.

Our involvement in this campaign has been a truly collaborative experience, and we’re honored to share it with the Space Coast community.

Danielle Hurley
“The campaign and its challenge are tied together through a carefully planned brand strategy and consistent visual elements. We drew inspiration from the ongoing journey of resilience and the relationship between physical and mental well-being, reflecting these themes in our branding choices, such as logos, colors, and fonts.”

-Danielle Hurley, Graphic Designer, Rock Paper Simple

Explore the Campaign

Crafting Thrive Within’s Branding Identity

Working closely, the teams from Rock Paper Simple, SCHF, and Lifetime Counseling Center brainstormed and finalized the names for the overall mental health campaign and the accompanying 30-day challenge: “The Daily Thrive” for the campaign and “Thrive Within A Journey to Resilience,” respectively.

This created a strong foundation for consistent brand identity. Slogans, a brand color palette, phrases, social graphics, and logo design established a comprehensive brand unit ready for effective cross-channel marketing.

Danielle Hurley
“The combination of gradients and colors evokes different emotions, illustrating the ups and downs of the mental health journey. Incorporating gradient strokes into the design allows us to highlight the individuality of each person’s experience in a relatable and expressive way. Mental health improvement is a continuous process, and we’ve symbolized this with the endless loop in the design.”

-Danielle Hurley, Graphic Designer, Rock Paper Simple

Thrive Within Website

We’ve developed a user-friendly microsite packed with information on The Daily Thrive. Additional features include an events page and a newsletter demonstrating beautifully crafted branded graphics and custom designs.

Thrive Within website still
Thrive Within website still
Thrive Within website still

Thrive Within Video

Having crafted the branding and tonality, we were fully prepared to move to the campaign shooting phase. Located in Melbourne, FL, the Rock Paper Simple video team warmly welcomed the Lifetime Counseling Center’s representatives at our in-house studio. 

For the Thrive Within Mental Wellness Challenge, we created an introduction video, a welcome video, and a series of fifteen brief and informative videos, all provided at no additional cost. The objective is visibility and accessibility across demographics and devices used.

Thrive Within Photos