New Life Mission

New Life Mission operated as Brevard Rescue Mission for over 10 years, with a branding challenge of a name that didn’t communicate clearly to potential new donors. It often confused those not familiar with the organization, resulting in almost daily phone calls asking about bringing pets to their facility!

Our team met with a committee from the board and staff over a period of several months, visited the full board on two occasions to establish buy-in and feedback, and finally, presented the complete rebrand including a new name, logo, brand guidelines, messaging, core values, collateral, website, videos and more.

“Working with New Life Mission was one of my favorite projects to be a part of. The passion Stacia brought to our planning sessions, and every meeting, was contagious. They wanted their brand to truly capture the transformation the women they help go through and knew they wanted the logo to have a butterfly somehow. With that in mind, our team created their messaging, logo, website, and videos surrounding that concept of transformation and capturing the passion that New Life Mission brings when they help these homeless women find their way.”

-Jennifer Pokorny, Director of Operations at Rock Paper Simple

With a very strong loyal following of supporters and donors, it was critical to choose a powerful new brand name with an equally strong logo and set of brand guidelines to ensure buy-in from all stakeholders. The butterfly represented the transformative process that the women who participate in the program go through, with the hidden celebrating woman representing the victory they also often experience. The rebranded name of “New Life” also represented the aforementioned transformation process.