Melbourne Reclaimed Water Logo

Melbourne has been safely distributing reclaimed water to our community for 30 years. Reclaimed water customers in Melbourne help recycle an average of 2.2 million gallons of water every day.

This logo was created based on the color sets used to represent various stages of reclaimed water and designed to tie in nicely with the City of Melbourne branding. Our team also created various collateral pieces for Melbourne Reclaimed Water.

Rock Paper Simple worked with Melbourne Reclaimed water on a large collateral project. Here, we designed folders which included a 5 tier insert set, and an introduction leaflet included inside. Also designed was an informational postcard that matched the design of the other collateral. The purpose of the inserts was to give the ability for customers to pick and choose what information was relevant to them, and have it presented in an organized, and well-designed fashion.