KelTec is an innovative manufacturer of high-performance firearms under the laws of Florida and the United States.
We specialize in innovative designs and are proud to have pioneered concealed carry handguns in the United States, starting with the P11.
Kel tec has a strong brand name in the gun community. One of the challenges was the proper conceptualization and execution of the project so that it didn’t immediately polarize it’s audience. The purpose of the video was to create a lifestyle piece that demonstrated from snow capped mountains to swampy woods, Kel tec firearms are versatile, reliable, and unobtrusive, allowing the user to enjoy their time in great outdoors while feeling safe and protected. Video won 8 2019 American Advertising Awards including Best of Video