This Cocoa-based ID issuance company eXpress badging had requirements for an extensive website build project. Totaling 34 pages of original SEO-optimized content, the new site’s goal was to showcase two separate pathways of ID solutions, either You Print, or We Print. The creative process included modernizing design, importing existing blogs into their new resource center, and executing customer testimonial video shoots to increase credibility. Utilizing cross-collaboration from all our departments, from the initial meetings with Marketing Managers to the Creative Team handoffs, allowed eXpress badging to steer away from their ineffective e-commerce platform to an educational, functional, and sales-driven website.
