Buena Vida (located in Melbourne, Florida) is the only Continuing Care Retirement Community in Brevard, where residents maintain independent and healthy lifestyles, build long-lasting relationships, and partake in rewarding programs; above all else, they enjoy peace of mind.
A beautiful and elegant design was a must to capture the essence of what Buena Vida Estates is. The visitors are greeted immediately with a look at the courtyard at BVE as well as pictures of residents. Quick call to actions drive visitors to key pages about the lifestyle, resident stories, services and even what a CCRC is. Clear messaging, a compelling lead capture call to action and compelling fresh content are all designed to appeal to potential residents.View the live site here!
Buena Vida came to us with a logo and brand they had been using for years and that was, frankly, quite good. Our team helped to define their specific colors, reduce the number of versions of the logo that was in circulation and craft the brand messaging that is now being used on all of their marketing. A core set of brand guidelines was created to ensure ongoing brand consistency. Our team now works closely with their marketing department.
It has been a pleasure to work with you and your staff, over the last six months, with the redesign of the Buena Vida Estates website. You and your professional staff at RPS took the time to learn about who Buena Vida was as a company and what Buena Vida offers the customer. You have helped us design a Website that impacts our total marketing effort. Our new website brands Buena Vida Estates as the leader in Continuing Care Retirement Communities in the market place. The easy navigation of the website decisively communicates the company’s message through pictorials and blogs. Buena Vida has been able to carry the artistic design element over to our print advertising, so we have a complete marketing package. In addition, we are now able to analytically measure the ROI of the website against sales and our other marketing efforts. Thank you for the great job and look forward to our future projects with Rock Paper Simple.
Buena Vida Estates