The Brevard Health Alliance, Inc. is Brevard County’s only Federally Qualified Health Center. BHA provides extensive primary health care services to Brevard County residents regardless of their ability to pay. By offering services on a sliding-fee scale, BHA has provided primary care service, behavioral health services, limited dental services, diagnostic services, resource management services, medication assistance, and specialty referrals to Brevard County’s economically disadvantaged residents since March of 2005.
In November 2018, Brevard Health Alliance opened its new Pediatric Urgent Care in its Melbourne/Sarno location. As part of the new service launch, RPS crafted a campaign that included several “coming soon” and “now open” announcement press releases, targeted direct mail pieces, organic social media posts and graphics, and a paid social media ad campaign that successfully identified and engaged the audience likely to benefit most from the new service — parents of young children. Our efforts increased the service’s visibility and enhanced BHA’s brand awareness in the community.