Professional graphic designers in digital marketing think differently from the mainstream crowd. It’s palpable. You only need to glance at some of the greatest modern artsy creations in recent memory to understand how the graphic designer’s mind roams, immersed in a freestyle of imagination. Everything from NFTs and crisp website layouts to polished brand infographics offers a glimpse into the brilliant mind of the designer.
If you plan to prepare premium copywriting with top graphic designers in the digital marketing field, you’ll need to complement and attract the attention of their curious minds. Run-of-the-mill copywriting or anything remotely bland will only draw their disdain. Yet, it’s not about pandering to the visuals so much that it all seems “scripted” or overbearing. As the legendary architect, Mies Van Der Rohe said, “Less is more.” And the trick lies in the presentation.
Keep Believin’ in Keepin’ It Even
Designers in digital marketing adore symmetry. It’s a shared element in architecture, fashion, still life, website design, and other visual creations. So if you’re preparing website copywriting with a graphic designer’s masterpiece in mind, it’s strategic to incorporate the golden rule of symmetry in your written layout.
For example, if you feature lists on your website, stick to an even number of entries, which uncannily appear more symmetrical to the human mind. It just seems whole and more pleasant to the general audience (and partnering graphic designer). If you intend to list some industries served by your client, go with an even number; it offers a smooth, velvety visual experience.
In addition, try to keep website design copywriting sections populated with an even number of words, so no segment sticks out like a sore thumb — unless it was part of the plan to direct readers toward a specific tidbit of info.
Achieve Multi-Section Perfection
In website design, copy, taglines, headings, and subheadings are like the chapters in a storybook. With chapters in place, you can navigate to a specific part of your favorite fable without flipping frantically through the pages.
Aside from providing site visitors with a frictionless browsing experience, optimized headings and subheadings serve as beacons for your designers so they can effectively position the most suitable visuals for optimal results. Defining each section of your website design copy with attractive headings and subtitles paired with matching visuals weaves a breathtaking tapestry that converts.
Abide by Words that May Hide
Let the ego go by the wayside when digital marketing designers decide to hide text using flip cards, hover, or scrolling content. In all likelihood, it’s not a personal attack by the designer or an attempt to upstage your talent. Interactive elements have proven to encourage site visitors to engage with your content.
Rather than poring through static sentences, the hidden text allows audiences to play an active role in a personalized online journey as they experience a brand. People love brand stories, and there’s more than one way to tell a tale. Just look at the countless renditions of Shakespearean plays based on similar themes.
Tell a Story, Together
Speaking of stories, your designers will probably concur that a structured “storybook layout” with a beginning, middle, and end will do wonders for your website design copy. It makes it easier for designers to plan a series of visuals according to each section’s desired mood and content.
As a guideline, consider starting with some context that gives site visitors a rough idea or introduction to the client’s offerings. The opening section should provide a “slippery slide,” described by marketing expert Joseph Sugarman, effortlessly guiding readers to the next part of your copywriting. It’s like well-phrased paragraphs at the start of each chapter in a book that makes it unputdownable.
The middle section of your copy should effectively expound on the points outlined at the beginning, with strategic persuasion backed up with convincing data. Here’s where you win the trust and confidence of your eager reader before sealing the deal with a tactical CTA.
A clear and riveting story arc will give your digital marketing designers the direction they need to create engaging visual diagrams and representations without assumptions. The systematic approach also makes rebranding much easier since you can conveniently revisit and edit copy elements to suit your new style.
Plan Banners Using Manners
Communication remains vital in the most successful copy-design collaborations or other successful partnerships. So instead of taking the ball and running with it, consider discussing your webpage’s wireframe with designers. Go in-depth by ironing out each section’s details (e.g., tinkering with the Lorem Ipsum) before approaching the client.
Determine the ideal number of slides for a slider, the banner design, and the imagery that captures the essence of a client’s business before proceeding with the copy. Teams should have a consensus that shapes a coherent and cohesive narrative.
Reach out to the marketing virtuosos at Rock Paper Simple to get started on a winning web content strategy that combines copywriting excellence with visual perfection. You can call us at 321-361-4197 or send a message, we look forward to hearing from you!
