Brand Transformation

Your brand isn’t just a logo or a set of colors—it’s the story you tell, the impression you leave, and the promise you make to your audience. It is how you position yourself in the world and how the world perceives you. At Rock Paper Simple, we help you intentionally craft every element of your brand to align with your goals and set the foundation for a successful future. Our Brand Transformation process is designed to bring your brand to life with purpose, clarity, and impact.

We start with a short workshop to dig into some key information like what you feel differentiates you, what your goals are for your organization, and how you need to be positioned. Then we do our research, looking into your competitors and your target markets to not just see how you currently stack up, but to provide insight into how we can build true differentiation and brand positioning. This will set the intentionality of everything else we do.

This intensive workshop is where the real work of taking the research, positioning and differentiation to the next steps and defining how we articulate the message to the right audiences. This workshop is all about working with you to draw out the best attributes of who your brand is and how it should speak to the world. From this workshop we develop your target audience and personas, vision, mission, values, voice, tagline, and other core messaging components. Once completed, you will have a set of messaging guidelines that will inform how your brand is positioned and the rules to protect that positioning.

Brand Guidelines:

This is the part of branding that everyone sees and thinks of first. Our team dives in to properly represent the brand in light of the research, positioning and messaging work already completed. This is all about creating the rules around how the brand presents itself including designing the logo and logo variations, colors, typography, style guide, supporting backgrounds, icons and graphics. The final product is a beautiful set of consistent brand visuals that become foundational for everywhere your brand will appear in the future.

Core Collateral:

Now that your brand guidelines are complete, we design and write copy for: elements such as a Presentation Deck Templates, A Leave Behind, Sales Packet, Email Signatures, Letterhead, Envelopes, as well as Standard and Principal Business Cards. This initial pass is all about getting the essential pieces completed so you can start rolling it out to the world. We offer many more custom design projects that can be built from your new brand. The journey is just beginning!

Website:

Any website built by our web design team is created with intentional structure, a beautiful custom design based on your brand style, intentional copywriting, clean development, a CMS system based on WordPress, and even includes training for your team. The website our team builds for your brand will serve as the basis for many future campaigns.

Video & Photo:

Videos make your brand come alive! Our video team focuses on telling stories that compel and move your target audience to action, create credibility, and inspire. These videos position your brand as an authority and immediately impress. Rock Paper Simple has a full video production team in-house and a fully equipped 1,250 sq. ft. studio and equipment including cameras, lighting, sound gear, drones, underwater systems, fly-lines, and more.