Because Brand Identity Matters
Brand Transformation is about intentionally creating the brand your business needs to achieve its goals. We build your new brand identity by genuinely understanding where you are going. Using these branding guidelines, we make your brand’s essentials for daily operations and business growth opportunities. Deliverables are fully customizable and include an array of marketing materials in digital and/or printed formats. Then, we bring it to life with photos and videos and establish your online presence with your website.
Brand Transformation’s Key Ingredients
We specialize in creating the brand you need to achieve future growth. Our proven process combines strategy and creativity to build a cohesive, impactful brand identity and bring it to life. From research and messaging to visuals, video, photo, and web design, these key ingredients bring your brand to life as a unified driver for success.
Brand Transformation: 3-Part Proven Process
1. Research & Positioning
We start with a short workshop to dig into some key information like what you feel differentiates you, what your goals are for your organization, and how you need to be positioned. Then we do our research, looking into your competitors and your target markets to not just see how you currently stack up, but to provide insight into how we can build true differentiation and brand positioning. This will set the intentionality of everything else we do.
2. Brand Messaging
This intensive workshop is where the real work of taking the research, positioning and differentiation to the next steps and defining how we articulate the message to the right audiences. This workshop is all about working with you to draw out the best attributes of who your brand is and how it should speak to the world. From this workshop we develop your target audience and personas, vision, mission, values, voice, tagline, and other core messaging components. Once completed, you will have a set of messaging guidelines that will inform how your brand is positioned and the rules to protect that positioning.
3. Brand Visuals
Brand Guidelines:
Intentionally Crafted Visuals
This is the part of branding that everyone sees and thinks of first. Our team dives in to properly represent the brand in light of the research, positioning, and messaging work already completed. This is all about creating the rules around how the brand presents itself, including designing the logo and logo variations, colors, typography, style guide, supporting backgrounds, icons, and graphics. The final product is a beautiful set of consistent brand visuals that become foundational for wherever your brand will appear.
Core Collateral:
Sales Empowerment Tools
At Rock Paper Simple, we specialize in crafting brand identities that resonate today and position your business for the future. Using your new brand guidelines, we create all of the critical essentials your brand needs for daily operations and business growth opportunities. Custom-made materials can include sales slicks, brochures, business cards, letterheads, slide deck templates, sales packets, folders, email signatures, and more.
Web Design:
Because Websites Matter
Our team creates user-friendly websites through a proven collaborative process designed to elevate your brand’s online presence. We focus on captivating, purposeful design that sets your brand apart with eye-catching graphics. Then, we weave in concise writing that effectively communicates your brand’s message, ensuring it resonates with your audience.
Additionally, our responsive design guarantees a positive user experience on any device. We also offer training sessions to support your growth and help you update your site’s content as your brand evolves.
Video & Photo:
Create an Immediate Impact
Rock Paper Simple’s award-winning video production team specializes in crafting compelling stories that engage your target audience, inspire action, and establish credibility for business overviews, website banners, digital ads, commercials, and events.
We use the latest technology, including drones and underwater systems, to make your story and visuals unforgettable. We produce videos that deliver a message aligned with your brand and business objectives by strategically refining every detail with editing, color correction, animation, graphics, music, and voiceovers.
Your Brand’s Next Chapter
The Brand Transformation is just the first half of our Brand Journey flagship offering. Once your brand is built, it needs care, strategy, and adaptability to thrive in a changing world. That’s where our Brand Partner services come in—we’ll collaborate with you to ensure your brand stays aligned with your goals, evolves with your needs, and continues to make an impact. From managing your digital presence to creating fresh content, we’re here to steward your brand’s growth and success.
Why It Matters
A well-executed Brand Transformation does more than make your business look good—it positions you for the future. By aligning every element of your brand with your goals, you ensure consistency, build trust, and create a lasting impact. With Rock Paper Simple, your transformation is intentional, strategic, and tailored to your vision.
Ready to Transform Your Brand?
Let’s craft the brand you need to achieve the future you’ve planned. Schedule a Brand Consultation with our team today and take the first step in your Brand Journey.
