Web Design
A Website Designed for Your Customers
Your website should be a purposeful brand asset designed with your customer in mind. Your website is often one of the first things your potential customers see, so it should represent your brand well, provide the information the visitors are looking for quickly, impress them, and move them to action. You only get one first impression!
Any website built by our web design team is created with intentional structure, a beautiful custom design based on your brand style, intentional copywriting, clean development, a CMS system based on WordPress, and even includes training for your team. The website our team builds for your brand will serve as the basis for many future campaigns.
If you want to check out the sort of sites that our awesome web design team creates here at Rock Paper Simple, check out this 2022 4th District Addy Award Winning site we built for the M.O.R.G.A.N. Project.
Check out our Web Design Portfolio for even more examples of the awesome websites we have created!
Discovery Phase
Right Fit Conversation – First, we determine if there’s a good fit (in both capability and culture) and begin gathering information to build a strategy.
Strategic Planning – We meet, resulting in a strategic plan that includes business goals, brand objectives, proposed projects, and ongoing services.
Formal Proposal – Our proposal is based on aligning business goals and marketing objectives and clear project and recurring deliverables. It contains options for setup, ongoing services as well as one-off projects
Planning
Crafting Your Cyber Blueprint
Planning Session– A really great website will last you years and represent your brand as a first impression. It takes time to get it right and should always begin with intentional planning. It’s about building a solid foundation that truly represents you!
Copy Interview– This is where we dive deep into your company’s story, tonality, and call to action to communicate your messaging best to make sure your website speaks directly and effectively to your target audience.
Sitemap– When our team builds a website, we work with you to create a sitemap based on your organization and the visitors you will have to your website. The sitemap will guide your audience on a seamless journey through your site.
Wireframe– This stage is all about laying the groundwork for your website. With the sitemap as our guide, we craft your website’s layout and flow, focusing on creating an exceptional user-friendly experience!
Creating
Weaving Wonderful Webpages
Copy Creation– Here, we bring your brand’s voice to the forefront, crafting copy that’s engaging and strategically aligned with your goals. Every word chosen informs, engages, and converts.
Homepage Design– When you build a website with our team, one of our talented designers will be assigned to create a completely custom design.
Internal Page Designs– Beyond the homepage, we design each internal page with the same attention to detail, providing a consistent and cohesive user experience throughout your site.
Team Review– Before showing you a mockup, the design will go through a revision process before approval and moving on to development. This means your website will uniquely represent your brand.
Client Showing– This is where you come in! We present our progress and invite you to collaborate and provide feedback to ensure every detail aligns with your expectations and vision.
Development
Code, Countdown, Launch!
Develop– Our developers work hard to bring the approved designs to life, coding a dynamic, fully functional website, focusing on aesthetics and performance.
Beta Showing– Get a sneak peek at the beta version of your site! This is your chance to test drive the functionality and suggest any final adjustments.
Launch Website– With your green light, your website will launch! Our team prepares for the transition, ensuring that every technical aspect is good to go. After it launches, we are here for support, handling all those confusing hosting and security issues.
Training Sessions– We include complimentary website training at the end of every project so your team knows how to update your website.
Beautiful Custom Designs
When you build a website with our team, one of our talented designers will be assigned to create a completely custom design that will go through a revision process before being approved and moved on to development. This means your website will uniquely represent your brand.
Purposefully Crafted Copy
Part of an effective marketing website is the copy that communicates your message. Before our team builds a website, our experienced copywriters work with you to create a sitemap based on your organization and the visitors you will have to your website. From there, we write the copy to best communicate your tonality, story, differentiation and call to actions.
Responsive Designs That Work on All Devices
Today’s websites are consumed primarily from mobile devices, so all of our websites are built with both mobile and desktop in mind and will look just as amazing on any device. Your customers are looking you up on their tablets and their phones, so your brand should be represented well no matter the screen’s size.
CMS Based on WordPress
Your website needs to be flexible and have the ability to be quickly and easily updated. While our maintenance plans include handling those content updates for you, we find many of our clients also like to have the ability to make their own edits. We use WordPress as the framework for all of our websites, building with the knowledge that the site will need updating in the future. We include complimentary website training at the end of every project, so your team knows how to update your website.
Website Hosting and Maintenance
Once your site launches, we provide managed web hosting and maintenance, taking the stress out of maintaining your website and alleviating any complicated bug fixes and general site management. Our team regularly updates your website, handling all those confusing hosting and security issues.
E-Commerce Websites
Providing an easy-to-use shopping experience for your customers across desktop and mobile platforms is critical, and our team has experience in various e-commerce platforms. While we are best known for our brand-focused websites, we also have many years of experience with e-commerce websites. Our team understands the systems, payment processors, options, pitfalls, and how these interact with various 3rd parties, which provides you an advantage during and prior to the project. Hence, we ensure the right technology choices from the beginning.
Ready to Get Started?
In working with our award-winning team, you can rely on the fact that you will have a web design team that has developed hundreds of websites. We will create a website your customers love that generates brand credibility and drives visitors to take action.
Are you ready to explore a new website? Request a Right Fit Conversation with the web design experts at Rock Paper Simple today!
