So, let’s address the biggest killer of websites and really part of the reason the other nine even happen…
No goals, no plan, no purpose, no reason for existing! It’s a recipe for a very depressed poor little website. Hey, websites have feelings too! Alright, maybe they don’t have feelings, but in all seriousness, websites fail the majority of the time for the same reason that over 80% of small businesses fail… no real solid plan based in reality.
If there are no goals set and no plan laid out for a website, it is very very difficult for it to produce results and ultimately, websites without goals and plans tend to just sit there and do absolutely nothing!
So make sure you SET GOALS for your website.
Even if you already have a website. SET GOALS and make a plan to start generating results from it. Otherwise, why have one? Just like every other aspect of your marketing, it should be growing your business. It should have a purpose.
Before we ever begin a project for a client, in fact in the initial sales consultation we are asking them… what is your goal with this website? What do you want to accomplish? Because we know that without a goal, the whole website project is just a shot in the dark with only a HOPE that we get it right.
It helps to take a step back and look at your business or organization. What are your goals there? What are your overall marketing goals? What kind of goals for your website would grow your business? Start there.
Many websites are built as purely informational sources, some are built to sell online, others are built to capture leads and still others are built to drive traffic and sell advertising. What is your website’s purpose?
Determine that and then set goals, a timeline and a strategy to achieve that goal and you will be on the right path to having an awesome website!
