New Life Mission: Testimonial from Stacia Glavas

Founded in 2008 by Stacia Glavas, New Life Mission is a nonprofit organization that equips homeless mothers with skills and knowledge to transform their families in a Christ-centered environment. Since opening their doors, New Life Mission has helped 135 homeless families receive the aid they needed to become self-sufficient through education, accountability, and goal advancement.

When New Life Mission came to Rock Paper Simple, they had been operating as Brevard Rescue Mission for over ten years. However, they felt the name Brevard Rescue Mission didn’t clearly communicate their organization to potential new donors. Our team collaborated with a committee from their board and staff for several months to create a complete rebrand to resolve this issue. The rebrand included a new name, logo, brand guidelines, messaging, core values, collateral, website, videos and more.

We are so happy to have worked on this important project for New Life Mission and are proud we could provide them with branding that clearly defines the ministry and its mission!

Our team cannot thank Stacia enough for her kind words in this testimonial video! Be sure to check out New Life Mission’s live website here!

How to Plan a Successful Virtual Booth

Many expos and conferences are moving virtually for 2020 and beyond. There are a few key factors that can help make for a successful virtual booth at a virtual event. 

First, it is important to connect with the event organizers to know what platform will be used to display your booth and how attendees will access that booth. The event organizers should also be able to provide you with specific details for the booth that feature their company’s information and brand including the company’s bio, logo, contact information, and links to their website and social media channels. Other information that may need to be collected are PDFs or downloadable content, presentations, videos, and the booth’s displayed images (background and secondary). 

During the event, it’s important to ensure that anyone who will be speaking or presenting has high-quality internet access. If the booth has the ability for attendees to answer questions, it’s a good idea to have someone separate from the presenter ready to answer them. 

A crucial piece of attending any event is the ability to connect with attendees afterward. Presenters and exhibitors should ask organizers about receiving attendee names and emails, along with any other contact information. Post-event communication can include emails from your organization, ideally utilizing an email CRM platform, and online ads utilizing retargeting. These emails and ads can be planned before the event so they can be sent out quickly after the event ends. Emails can include downloadables, applicable call to actions, links to blogs and other ways to convert attendees to customers or fans. 

Virtual events are growing in popularity. It is important for exhibitors to focus on their branding, collateral, event communication, and post-event follow up as these are the main items that attendees will remember. 

Rock Paper Simple is a 2020 GrowFL Florida Companies to Watch Honoree!

Rock Paper Simple is a 2020 GrowFL Florida Companies to Watch honoree! 

This past September, Rock Paper Simple was announced as one of the 2020 GrowFL Florida Companies to Watch finalists (you can read the blog here)! Our team was ecstatic to be on the list as only 84 second-stage companies were chosen out of 400 nominations to be in the running for the honoree title. Today, we received some even greater news… Rock Paper Simple is officially an award recipient! 

To be an honoree amongst the top 50 second-stage companies in Florida means a great deal to our company. The selection process is based on multiple factors including steady growth in employee counts and revenue, strength in leadership, corporate culture, community support, philanthropy, and innovation in management or technology. To be recognized for these attributes shows us that we’re accomplishing what we set out to do, which is serving our clients and community through purpose-driven work! 

For anyone interested in attending, the Companies to Watch awards program will be held on February 18, 2021 at Hammock Beach Golf Resort & Spa in Palm Coast, Florida. You can visit GrowFL to register.