FREE and LIVE Marketing Prep Kit Free Webinar Series

We look forward to seeing you LIVE!

We’ve been talking to our local Chambers of Commerce, our clients and various businesses about the need to have a strong marketing plan being even more important as we all navigate the potential of our area re-opening in the coming weeks and months. As we do, how will we market ourselves and our services? How will we ensure our message is clear, our budget is purposeful and we choose the right channels to put forth our message?

Our Marketing Prep Kit is a downloadable we created several years ago and updated back in December… and we decided that hosting an interactive webinar series based upon this resource would be the easiest way to help businesses just like yours!

So join us on our live and free webinar series as we walk through the Marketing Prep Kit and dive a little deeper into how to ensure you have a plan for your marketing. Register for all eight webinars or just the ones you are most interested in. Each free webinar will be about 20 minutes with some Q/A time on top of that, and they will cover different sections of the Prep Kit.

Get the Marketing Prep Kit download to follow along. Download Here

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Register Now!

Marketing Tips Amid COVID-19

If you’re unsure how to approach your marketing strategies amid the COVID-19 pandemic, you’re not alone. It can be challenging to find a balance between effective yet mindful communication with your customers and community. Many are scrambling to pick up the professional and personal pieces of the crisis. The RPS marketing team has compiled a list of five tips to help you confidently market through the pandemic.

Reassess Your Marketing Strategy

It can be tricky to differentiate which marketing campaigns should be pushed or paused during the COVID-19 pandemic. Although it’s essential to stay connected with your customers, it’s also time to take a step back and reevaluate what planned strategies could come off as insensitive or offensive; be sure to take the time to review your scheduled content, including visuals. Also, avoid capitalizing on the pandemic, such as pushing non-essential product launches.

A helpful perspective activity is to adopt your consumers’ mindset; ask yourself how you would feel if you were in their position, receiving your proposed message. Are your eyes rolling, or are you smiling? Do you feel bombarded or empowered?

Foster Clear Communication

It’s paramount to communicate in a time of uncertainty. The words you choose and the words you don’t use can make a big difference. If you are shut down for COVID-19, we suggest making sure you communicate that you are temporarily shut down (not closed for good!). Also, expressly confirm that you look forward to resuming operations once it is safe to do so.

Adding a form to your website for people to “sign up” to be notified when you re-open is a great way to keep customers engaged and instill confidence that your business will be back in action once this all passes. If you aren’t closed but have limited hours or service during this time, be clear about that too. This messaging applies to your website as well as your social media and email outreach. Don’t leave anything to interpretation. Be clear and instill confidence in both your customers and your team by communicating regularly and positively.

Keep Your Customers Up to Date with Google Business

Organizations of all sizes can benefit from utilizing Google Business. If your business doesn’t currently have a digital presence, an excellent way to retain customers is by creating and maintaining a Google Business account. Many consumers aren’t sure which businesses are open, and if their hours and services have changed.

Through Google Business you have the capability to update your business hours and availability. As a restaurant owner, this tool is critical. Google Business allows you to share if your restaurant’s dining room is closed as well as if you are still open for carryout or delivery orders. Listing this information is essential for any business, and promotes clear communication with your customers. If your business information is up to date, customers will be encouraged to continue using your services.

Brainstorm Alternative Ways to Generate Business

If you’ve had to close your doors or stop production due to COVID-19, seek creative ways to cultivate revenue growth. Stay-at-home orders have pushed consumers to spend more time online. It’s beneficial for your organization to promote your services online via virtual conference tools such as Facebook Live and Zoom.

Many gyms, yoga studios, museums, zoos, and even art studios are hosting interactive virtual events. You may be surprised how many of your customers would be thrilled to experience your services remotely; however, if your services aren’t web-friendly, you’re not at a loss. Consider allowing customers to pay deposits for future services at a discounted rate.

Strengthen Social Media Presence

During COVID-19 setbacks, social media serves as an impactful marketing tool. During this time, people are turning more frequently to social media channels to stay connected. Your approach to social media marketing determines whether your online presence will strengthen or weaken. It’s invaluable to keep in touch with your audience but with a genuine approach; apply a human touch to each post and avoid corporate jargon.

For instance, instead of pushing your product, teach your audience a DIY version of the product. In doing so, viewers won’t feel pressured to leave their homes or order your product online. As every consumer’s screen is filled with dreadful news, design your platform to be an uplifting outlet to anyone who visits your social media accounts. Routinely check-in with your customers and ask them what kind of content they would like to see.

Mendx Studios Acquisition

We are excited to announce the acquisition of Mendx Studios!

At Rock Paper Simple, we have seen first hand how video content has shaped our clients marketing strategies! In fact, it is projected that by 2022, over 80% of web traffic will be video content and streaming.

That’s why we began conversations with Justin at Mendx Studios back in 2019 about becoming a part of the Rock Paper Simple family. So here we are, just 5 months later, and we are excited to announce the acquisition of Mendx Studios, one of the Space Coast’s premier video production companies.

This acquisition brings not just some incredible new talent on board, but also a history of award-winning videos on both a local and regional level, as well a host of equipment such as drones, camera cranes, flylines, underwater packages, gimbals, stabalizers and the list goes on and on.

It adds another whole vertical of service and value to our existing clients as well as future Marketing Partners by having an in-house team handling high quality video production services. Mendx Studios will continue to exist as a brand and serve their clients without interruption, but will be working alongside the Rock Paper Simple team now. Two brands, one team!

Justin and company… welcome to the team!

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