What does it mean to build a Marketing-Focused website?

When it comes to this question, you should really be asking yourself why you have a website in the first place. Why is this website important? For most of you, your ultimate goal is sales. Some websites may have other goals such as generating leads or subscribers, but eventually we all want those leads to convert into sales.

A Marketing-Focused website should be able to help you accomplish those goals. Take a look at The 7 Steps and you will find the “SIMPLE” approach to ensuring our clients’ have a Marketing-Focused website. Once you have decided what your goal for this website is, you should start thinking about what you are offering your customers and why they need it. It is important to know why your potential customer needs your product/service because this is what will make them convert.

Once you have your website goal, offer, and benefit down, it’s time to start thinking about who your target audience is. When you aim for everyone, you’ll get next to no one. It is important to focus your marketing efforts on a niche group of people who are most likely to purchase your product/service. Once you have this niche group in mind, create content for your website that speaks to this group.

Make sure your website looks great, is user-friendly, and is easy to navigate, so that your audience has no problem making a purchase, subscribing to your blog, or contacting you. Now when your audience gets to your website and sees how AWESOME it is, you have to give them a way to convert. After all, this is what you want, right?

When you have a Marketing-Focused website that helps you reach your goals, it’s important to implement analytics to track all of your efforts. You will want to make sure you’re tracking who is coming to your website, how they found your website, how many times they visited your website, and if they didn’t convert… why not? Did they have trouble finding information on your website? Was there a problem in the shopping cart? Were you asking for too much information? These are all potential reasons why a visitor to your site did not convert. Find out why and fix the problem.

This last part may seem like the hardest part (Ugh… Analytics!), but the team here at Rock Paper Simple has your back and can help you with this entire process.

Having a Marketing-Focused website means you have a website that has a purpose. You want a website your visitors enjoy using. You want a website that shows visitors what your brand is. You want a website that converts those visitors into long-term fans AKA customers. The more your site’s visitors enjoy using your website, the more likely they are to return to your site and recommend your site to a friend. This means… More Sales!

Is your website serving its purpose? If not, the RPS team loves everything marketing, so if you have any questions we’d love to hear from you. Schedule a free consultation or give us a call!

What it’s like working with Rock Paper Simple [Video]

Hey there! So what’s it like working with working with Rock Paper Simple? Scott and Stephanie put together this great video where they share just that! (see it below!)

As Scott will tell you, it all starts with a Discovery Session… this is where we get to know more about your business, what sets you apart and what your goals are. It’s so important for us to understand what stage your business is in, what really separates you from everyone else and makes you awesome at what you do, what those goals and objectives are for you and even how big or small your want to go with your marketing, website or branding. You learn more about our team and capabilities as well and our office has lots of great snacks (and coffee… lots of and lots of coffee!). While the planning session is typically with Scott, our Business Development Manager, he will call in other members of our team as needed to help answer all of your questions!

Once we know more about you, we can help craft the best solution for you to help accomplish those goals we talked about!

Once we know what we are doing for you and an agreement has been made (make sure you tell Scott you want to share in the ceremonial Rum celebration drink!), Stephanie, our Director of Operations, takes over to manage your project and you typically get a questionnaire to fill out from her that will give us all the information we need for our next meeting, which is called the Planning Session. Why a Planning Session? Because your business and goals is unique and we want to make sure we have a REALLY good plan in place to accomplish those goals.

This Planning Session is all about going over the questionnaire, reviewing your goals, your likes, dislikes, needs and really diving deeper into the details of planning of your project. You will meet some of the team members that will be working on your project depending on what your project entails. Here we discuss colors, design style, pages for your website, specific marketing messaging and strategies, brand messaging and so much more depending on your projects. (We do send you home with some homework to send us… so good communication is key!).

Once all of that is done, we move into the design, development and/or implementation stages and get to work… but every project is different from here. Some, like Logo Design projects, are entirely design/concept/revision, while a website project will go from design mockup to copywriting to revisions to development to revisions and finally to launch… and a marketing project is an ongoing campaign!

What’s the final deliverable look like? Well, if it’s a website, along with launching it so the world can see your awesome new website, you will get training on how to use it to it’s full potential. If it’s a logo or branding project, you will receive your brand materials and files as well as learn when and how to use them. For a marketing project, you get monthly reporting and lead tracking to ensure your goals are being met and results are showing ROI. And for any creative collateral projects, you will have the final product ready for pickup here at our office or delivered right to your office (how cool is that!?)! And remember… you retain ownership of whatever we create for you!

Give the video a watch to learn a bit more about what it’s like working with Rock Paper Simple!