Four Ways to Improve Your Brand’s Image

Let’s take a look at some of the major brands out there today. These brands serve similar needs, but you’d never mistake Microsoft for Apple, RC Cola for Coca-Cola, or Dunkin Donuts for Starbucks. Why is that? These brands created a positive brand perception through the way they look, what they say and what they do. Not to mention their consistency over the years.

Maybe you’ve developed your company’s brand but there’s no rhyme or reason to it, or maybe it doesn’t seem to match who you really are and what you really do. Creating a brand image combines many factors, but the two we like to focus on here at Rock Paper Simple is your company’s personality and visual presence.

Taking your company’s personality and visual presence into consideration, here are four ways to improve your brand’s image.

1. Corporate Culture

Corporate culture is the foundation of your brand. If your team doesn’t believe in your brand, why should your customer? Often times, we see companies who’ve developed core values they can’t commit to. Not only is it important to develop core values you can commit to but also ones you’re passionate about. Remember, your employees are your most powerful brand advocates and building a brand should start with them.

Here at Rock Paper Simple, we created six core values that define who we are – simplicity, results, integrity, teamwork, community and fun. Each one is defined in one sentence, and each team member is committed to carrying out these core values (or they wouldn’t be on staff!)  If you get the culture right, most of the other stuff – like great customer service and passionate customers – will take care of itself.

(Click here to read our blog post about company culture)

2. Invest In Brand Consistency

Remember those major brands we mentioned at the top of this blog? Well, how do you identify them? By their logo, of course! Your logo is the core visual of your brand and the one-thing customers will associate with your company over and over again.

Brand guidelines have become essential in achieving consistency. If you’re not being consistent, this leaves room for your brand to be misused and misrepresented in the many mediums and platforms that exist today. By establishing your own look across all your marketing and social media channels, your company will stand out amongst the competition. The key is consistency, and like we say here at Rock Paper Simple, “Keep It Simple.”

3. Update Your Website

When it comes to your brand’s presence online, your website should be your highest priority. Now you may be wondering if your website needs to be updated, and if you’re not sure, check out our free Website Checklist resource by clicking here.

If you want your brand to stand out then your website should reflect your brand’s identity. Take it a step further and imagine that same website generating leads and creating conversions. What about eye-catching images, compelling content, a crisp design and fast load times? Sounds too good to be true! But all of that is possible, and users will love engaging with your brand online.

4. Commit More Time to Purposeful Social Media Marketing

Social media gives companies the opportunity to interact with potential customers instantly, yet most small businesses miss the opportunity to engage with prospects because they’re not using social media marketing effectively. Whether you’re trying to manage multiple networks or you don’t even know where to start, consider these three things when creating a strategy:

  • Define Your Target Audience – Who is it that you want to reach? Depending on your target audience, Facebook may be the platform for you instead of Instagram. There’s no need to be on every single social network if your audience isn’t on there.
  • Define Your End Goals on Social Media – What do you want to accomplish through social media? Maybe you desire customer loyalty, or perhaps you’re looking to capture leads? Your content strategy should align with these goals.
  • Identify Your Brand’s Voice and Stay Consistent – Your brand’s voice should align with your core values we mentioned above. If your brand operates with humor, let that shine through on your social media pages; however, we believe in quality content. Just because one of our core values is humor, that doesn’t mean we are going to share a funny meme with our fans every single day.

We will be talking more about staying true to your brand on social media in an upcoming blog, but in the mean time, start thinking about these three things.

One thing we are passionate about here at Rock Paper Simple is branding. If you have any questions or would like to discuss your branding, request your free consultation today.

Welcome Rini Simon, the Newest Addition to the Simple Team!

Rock Paper Simple is glad to have Rini Simon join the team as a web developer! Rini started her career as an intern at Rock Paper Simple after earning her Master’s degree in Computer Science from the Florida Institute of Technology. As a student she was a member of the debate club (don’t challenge her logical reasoning!) Rini was also involved in academic research as a Master’s student. Her love of learning helps her continue to find new ways to implement dynamic functionality in the websites we design.

Rini was born and raised in Hyderabad, India. Her hometown is the city of Nizam in Hyderabad. In 2014 she moved to the United States to pursue her Master’s degree in Computer Science. It was also her love to travel that lead Rini to move to the United States to continue her education and now work as a web developer!

In her spare time, Rini enjoys spending time in nature and is always amazed by God and His beautiful creation. She gains inspiration from exploring the world around her and enjoys capturing it through drawing and photography. She is also a great host and looks for any chance she gets to prepare a meal for her lucky friends.

 

We dug a little deeper to get to know Rini better. Check out how she answered these fun questions!

You have a 2-week, all expenses paid vacation. Where do you go?
I would happily go to India! There is always more to see!

What was your dream job when you were growing up?
As a kid I wanted to be a house wife, because I thought I could buy whatever I wanted and wouldn’t have to go to work.

If you could bring any musician back from the dead, who would it be?
All of the classical composers!

How do you define, or measure, success?
You are successful as long as you enjoy the work you do, are filled with a sense of satisfaction at the end of the day, and have something new to offer for tomorrow.

How do you overcome (big or small) challenges?
Life was not promised to be smooth. I see challenges as opportunities for growth as I strive to give my best with faith in God that he will see me through.

 

 

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