3 Digital Consumer Habits You Should Know

With last minute shoppers flooding Amazon, Etsy, and other small businesses with holiday orders, we thought it might be appropriate to share these 3 statistics on current Digital Consumer habits. Take a look at these numbers based on early 2016 trends, and think about how you can improve your website to capture more leads and convert customers!

 

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With the world at their fingertips, shoppers can immediately compare businesses and prices; ultimately driving marketing and brand competition. Therefore it’s wise to keep up with consumer analysis and adapt your business practices to support the change in purchasing habits, and it has become crucial that business owners have a strong first impression. This includes updating your website for a better overall user experience, creating content to support brand personality and outreach, and having a good marketing team to convey to the world what makes your business awesome and unique. 

 

 

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Honesty and responsibility are values that have shown increasing meaning to consumers, especially since Millennials (who care more about brand experience than previous consumer groups) are becoming the largest purchasing power. Data is also showing that the consumers of 2016 were not just comparing prices, but also judged how “professional” a business is by their product descriptions! Clear but fun language that appeals to the lifestyle associated with the item does very well; as does providing more technical information, how/where the product is made, and what the benefit of purchasing is. The importance of language goes hand in hand with the importance of consistent Branding and Brand Personality… proving it’s a key factor that influences customer conversion and drives company growth.

 

 

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Just in case you haven’t noticed, convenience is key, and alternative payment methods are showing their value by becoming better at driving home customer conversion. PayPal has become a popular option for online businesses because it’s simple, secure, and creates a more streamlined checkout process. It’s worth doing some research (or asking your team to) on various payment options and think about what best suits your ideal customer.

 

 

 

So just in case you’re thinking about giving your website or business a makeover in 2017, remember these statistics about current consumer practices and digital purchases made in 2016! Feeling a little overwhelmed? Rock Paper Simple is here to help!

 

Welcome to the Team, Isa and Tom!

Rock Paper Simple has two new additions to the team, helping us kick off the new year the right way- with growth and talent that means even more awesomeness in store for 2017!

Tom is a Brevard native who, after meeting the love of his life during a brief exploration of the cold weather and mountains in Wisconsin, returned to sunny Florida with a wife in 2004. With a broad range of experience from graphic design, IT, web marketing, print, and web development, Tom is a total asset and makes a great addition to the Rock Paper Simple Team!

 

Isa’s love for art always lead her to pick up projects that involved artistic expression, often including charity work and projects for friends. She has a degree in Network Technology, and has worked various jobs since graduating, but everything paled in comparison to her passion for design. She is currently perusing another degree in Graphic Design, and her commitment to community and creativity make her a fantastic addition to the Simple Team!

Marketing Podcast – Joshua Adams on the Robert Plank Show

Our Head Honcho recently recorded a marketing Podcast! Joshua is the 195th Feature on the Robert Plank Show, and is now a resource on Plank’s marketing-centric online hub for business success seekers.

The podcast discusses Rock Paper Simple’s 7 Steps to a Marketing-Focused Website, and Joshua’s candor helps break it down into plain english- so you can immediately start implementing strategy and seeing results.

Give it a listen, and follow along with this fun printable graphic!

 

Google Chrome Version 55 – Another Push for HTML5

The new Google Chrome Version 55 release marks another benchmark in the HTML5 migration. With this Version 55 update (besides Google’s pre-determined Top 10 Sites) most of the websites you visit while using Chrome will default to using HTML5. Even then, the following sites are only exempt from Google’s limit for one year…in the hopes that by then, they too will have switched from Flash to HTML5:

YouTube.com
Facebook.com
Yahoo.com
VK.com
Live.com
Yandex.ru
OK.ru
Twitch.tv
Amazon.com
Mail.ru

It’s important to note that the websites you visit can still utilize and offer Flash content, but as a Chrome user you will be prompted to give permission.

The reasoning behind the pushing out Flash is based in cyber security fears and the desire for better loading times, and HTML5 has proven to be better in both of these ares. Companies like Mozilla, Microsoft, and Google have endorsed the migration of HTML5 to be the new standard, and others starting to agree with the switch. We’ve already seen HTML5 pushing out Flash as the default format for videos and ads….it’s only a matter of time before HTML5 completes it’s takeover!

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