With last minute shoppers flooding Amazon, Etsy, and other small businesses with holiday orders, we thought it might be appropriate to share these 3 statistics on current Digital Consumer habits. Take a look at these numbers based on early 2016 trends, and think about how you can improve your website to capture more leads and convert customers!
With the world at their fingertips, shoppers can immediately compare businesses and prices; ultimately driving marketing and brand competition. Therefore it’s wise to keep up with consumer analysis and adapt your business practices to support the change in purchasing habits, and it has become crucial that business owners have a strong first impression. This includes updating your website for a better overall user experience, creating content to support brand personality and outreach, and having a good marketing team to convey to the world what makes your business awesome and unique.
Honesty and responsibility are values that have shown increasing meaning to consumers, especially since Millennials (who care more about brand experience than previous consumer groups) are becoming the largest purchasing power. Data is also showing that the consumers of 2016 were not just comparing prices, but also judged how “professional” a business is by their product descriptions! Clear but fun language that appeals to the lifestyle associated with the item does very well; as does providing more technical information, how/where the product is made, and what the benefit of purchasing is. The importance of language goes hand in hand with the importance of consistent Branding and Brand Personality… proving it’s a key factor that influences customer conversion and drives company growth.
Just in case you haven’t noticed, convenience is key, and alternative payment methods are showing their value by becoming better at driving home customer conversion. PayPal has become a popular option for online businesses because it’s simple, secure, and creates a more streamlined checkout process. It’s worth doing some research (or asking your team to) on various payment options and think about what best suits your ideal customer.
So just in case you’re thinking about giving your website or business a makeover in 2017, remember these statistics about current consumer practices and digital purchases made in 2016! Feeling a little overwhelmed? Rock Paper Simple is here to help!