Loud and Clear- 3 Quick Tips for Uploading Quality Images

In a world of Yelp reviews, Facebook advertising, and 140-character tweets, your online presence has really become your storefront. The online adaptation of business and marketing means that image size and quality are now even more important to your success. While we would all like to believe that consumers don’t judge a book by its cover, outward appearances do matter – whether it’s the sign out on Main Street or your header photo on Twitter.

Have you ever uploaded a crystal clear photo to Facebook only to be disappointed in the fuzzy edges it produces in your image? Whether managing your own page or landing on another’s, there’s nothing more off-putting than poorly sized images and blurry text. Keeping your social media presence consistent and professional is important, even down to the last pixel.

Here are three quick tips to solve the conundrum of poor-quality online images!

 

Ditch Your JPEG for PNG

While JPEGs and PNGs are both standard image file formats, they make a world of difference when it comes to Facebook. JPEGs have what’s known as “lossy” compression, while PNGs are considered “lossless.” In simple terms: JPEGS are more compressed and lose their quality, while PNGs are only compressed when uploaded to sites such as Facebook. So next time you upload a new cover or header photo, opt for a PNG and eliminate those fuzzy edges.

Know Your Dimensions

Each social networking site is different, and it’s important to know what dimensions your photo should be. For example, a Facebook cover photo is 851×315 pixels, while a Twitter header photo is 1,500×421 pixels. Knowing this and sizing your image accordingly will help to produce the best results. Want to know more dimensions? Check out the 2016 Social Media Image Sizes Cheat Sheet.

 Stay True to Your Brand

Don’t have brand guidelines?  Maybe it’s time to start developing some. It’s not only important to upload your photo in the correct format, but to also ensure that you’re giving your logo the respect it deserves on the image. This means: don’t distort it to make it fit, cover any part of it with other art, place it on a busy background, or stray from your brand guidelines in any other way. Be consistent and meticulous with your logo across all platforms and you’ll ensure success in displaying it.

 

Want to better understand online imaging or create your brand guidelines? Click here to connect with our team.

 

Google Is Dividing Its Index Between Mobile and Desktop Search!

googlemobileGoogle uses an index to allow for all the searches their users do on a daily basis and this index holds information about your website our website and a whole host of websites. That index is about to be split between mobile and desktop… meaning that the mobile index will actually be populated completely independent of the desktop experience.

Remember “Mobilegeddon”? When Google announced that the mobile versions of our websites would impact our ranking? Well, this is the next step. We are still vague on the details, but it sounds like instead of it just having an impact on our overall rankings, it will now crawl and index and rank the mobile version of our websites and ONLY take the mobile version into consideration when displaying results to mobile searchers. This is a huge change and one we all need to keep an eye on.

We will post again once we know more, but it is definitely time to think about ensuring the mobile version of your site will stack up. The rumbling is this may be implemented in a matter of months.

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